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Hi, I’m Sonia Soh Shadee.C, a content writer and narrative designer who loves pop culture, anime, gaming, and psychology. I craft engaging stories and educational content to entertain and inform teens and young adults about mental health, while also building memorable campaigns and assets for brands. I thrive on collaboration and enjoy turning complex briefs into clear, impactful content and experiences. With 5+ years in content, SEO, and narrative writing, I adapt quickly to new topics and audiences. I thrive in hybrid and remote teams, taking initiative to deliver high-quality, timely outputs and to develop creative briefs and campaign ideas based on client needs and industry trends.…Hi, I’m Sonia Soh Shadee.C, a content writer and narrative designer who loves pop culture, anime, gaming, and psychology. I craft engaging stories and educational content to entertain and inform teens and young adults about mental health, while also building memorable campaigns and assets for brands. I thrive on collaboration and enjoy turning complex briefs into clear, impactful content and experiences. With 5+ years in content, SEO, and narrative writing, I adapt quickly to new topics and audiences. I thrive in hybrid and remote teams, taking initiative to deliver high-quality, timely outputs and to develop creative briefs and campaign ideas based on client needs and industry trends.

Sonia Soh Shadee.C

Writer, Creative Director, Content Producer, +5

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Hi, I’m Sonia Soh Shadee.C, a content writer and narrative designer who loves pop culture, anime, gaming, and psychology. I craft engaging stories and educational content to entertain and inform teens and young adults about mental health, while also building memorable campaigns and assets for brands. I thrive on collaboration and enjoy turning complex briefs into clear, impactful content and experiences. With 5+ years in content, SEO, and narrative writing, I adapt quickly to new topics and audiences. I thrive in hybrid and remote teams, taking initiative to deliver high-quality, timely outputs and to develop creative briefs and campaign ideas based on client needs and industry trends.…Hi, I’m Sonia Soh Shadee.C, a content writer and narrative designer who loves pop culture, anime, gaming, and psychology. I craft engaging stories and educational content to entertain and inform teens and young adults about mental health, while also building memorable campaigns and assets for brands. I thrive on collaboration and enjoy turning complex briefs into clear, impactful content and experiences. With 5+ years in content, SEO, and narrative writing, I adapt quickly to new topics and audiences. I thrive in hybrid and remote teams, taking initiative to deliver high-quality, timely outputs and to develop creative briefs and campaign ideas based on client needs and industry trends.

Available to hire

Hi, I’m Sonia Soh Shadee.C, a content writer and narrative designer who loves pop culture, anime, gaming, and psychology. I craft engaging stories and educational content to entertain and inform teens and young adults about mental health, while also building memorable campaigns and assets for brands. I thrive on collaboration and enjoy turning complex briefs into clear, impactful content and experiences.

With 5+ years in content, SEO, and narrative writing, I adapt quickly to new topics and audiences. I thrive in hybrid and remote teams, taking initiative to deliver high-quality, timely outputs and to develop creative briefs and campaign ideas based on client needs and industry trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Narrative Designer at Battlebrew Productions

January 1, 2024 - Present

Crafted linear and branching narratives to engage players with NPC in games. Developed repeatable and progressive one-time quest structures enhancing both main storyline depth and world lore discovery. Infused character dialogues with local slang and flavour, connecting well with the target audience.

Content Writer at Traffic Bees

December 31, 2023 - July 17, 2025

Conducted thorough keyword research for opportunities to rank on Google. Conducted SEO competitor analysis to add value to client content. Structured SEO content outlines with optimised title tags and meta descriptions. Optimised existing client content helping them rank better on Google. Delivered regular search engine optimised content for a plethora of clients.

Content Writer at Shadee.Care

December 31, 2023 - July 17, 2025

Delivered regular article content connecting pop culture (including anime and gaming) and psychology to engage and educate teens and young adults about mental health. Pioneered a fantasy role-playing game that served as a platform for participants to share their experiences with mental and social struggles.

Creative Strategist at Carblicity, Boom Town Ads

December 31, 2020 - July 17, 2025

Directed and developed design and copy throughout Carblicity in-house asset creation, curation, and delivery. Led marketing and creative team responsible for design, branding, visual identity development, and campaign conceptualisation. Managed the creative process from concept to completion. Developed content and scheduled publishing to blog and social media platforms. Created marketing campaigns and designed advertisement mockups based on client needs. Collaborated cross-functionally with sales, business development, production teams and client agencies to ensure business growth and client satisfaction.

Content Writer at Battle Brew Productions

January 1, 2019 - January 1, 2020

Wrote content for clients including Traffic Bees and Shadee Care; contributed SEO content, marketing copy, and narrative material; supported development of creative briefs for campaigns; ensured content aligned with brand voice and audience expectations.

Lead Narrative Designer at Battle Brew Productions

January 1, 2019 - January 1, 2020

Designed and developed narrative content and creative campaigns for clients, including marketing campaigns and game narratives. Crafted linear and branching quest structures, NPC dialogue with local slang, and opportunities for campaign ideas across industry verticals. Contributed to product portfolio and collaborated with cross-functional teams to deliver marketing and game content assets.