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I am a Social Media, Content & Marketing executive with 5+ years of experience delivering cross-channel social strategies, elevated visual storytelling, and data-informed content execution across luxury, beauty and lifestyle brands. I excel at content development, trend-led campaign execution, creator partnerships, and insight-driven optimization to grow audiences and strengthen brand equity. I bring premium aesthetic judgement, culturally aware ideas, and the ability to move quickly while keeping brand consistency.…I am a Social Media, Content & Marketing executive with 5+ years of experience delivering cross-channel social strategies, elevated visual storytelling, and data-informed content execution across luxury, beauty and lifestyle brands. I excel at content development, trend-led campaign execution, creator partnerships, and insight-driven optimization to grow audiences and strengthen brand equity. I bring premium aesthetic judgement, culturally aware ideas, and the ability to move quickly while keeping brand consistency.

Sonakshi Mehta

Social Media Manager, Content Creator, Digital Marketer, +2

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I am a Social Media, Content & Marketing executive with 5+ years of experience delivering cross-channel social strategies, elevated visual storytelling, and data-informed content execution across luxury, beauty and lifestyle brands. I excel at content development, trend-led campaign execution, creator partnerships, and insight-driven optimization to grow audiences and strengthen brand equity. I bring premium aesthetic judgement, culturally aware ideas, and the ability to move quickly while keeping brand consistency.…I am a Social Media, Content & Marketing executive with 5+ years of experience delivering cross-channel social strategies, elevated visual storytelling, and data-informed content execution across luxury, beauty and lifestyle brands. I excel at content development, trend-led campaign execution, creator partnerships, and insight-driven optimization to grow audiences and strengthen brand equity. I bring premium aesthetic judgement, culturally aware ideas, and the ability to move quickly while keeping brand consistency.

Available to hire

I am a Social Media, Content & Marketing executive with 5+ years of experience delivering cross-channel social strategies, elevated visual storytelling, and data-informed content execution across luxury, beauty and lifestyle brands.

I excel at content development, trend-led campaign execution, creator partnerships, and insight-driven optimization to grow audiences and strengthen brand equity. I bring premium aesthetic judgement, culturally aware ideas, and the ability to move quickly while keeping brand consistency.

Skills

Adobe Photoshop

Adobe Premiere Pro

DaVinci Resolve Studio

Adobe Illustrator

Google Ads

Experience Level

Adobe Photoshop

Expert

Adobe Premiere Pro

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing and Brand Manager at Rossendale Farms Luxury Wellness Retreat

April 1, 2024 - November 1, 2025

Led premium, well-being-focused content direction across social channels with a strong emphasis on visual identity and cohesive brand storytelling. Oversaw short-form video creation and storytelling to support brand positioning and commercial objectives. Partnered with luxury lifestyle creators to deliver elevated content aligned with brand tone and campaign themes. Analyzed performance data to inform optimization and creative evolution. Achieved +38% engagement uplift and +96% booking growth in a single quarter through refined visual strategy.

Brand Ambassador at Vita Group (Vita Copper Towers) – Student Living & Residential Community

April 1, 2025 - September 1, 2025

Produced Instagram and TikTok content aligned to brand voice and resident lifestyle; gathered resident insights to inform data-driven marketing decisions and messaging; assisted with on-site campaign activation; strengthened relevance across resident channels through insight-led storytelling.

Brand & Marketing Executive at RS Events Music & Live Events

June 1, 2025 - September 1, 2025

Managed brand and marketing activities across Coventry events portfolio; planned and executed social content for live events; collaborated on brand voice across youth-focused channels; supported event awareness and attendance.

Social Media & Influencer Marketing Executive at Spa Ceylon India – Luxury Ayurveda & Wellness

August 1, 2023 - August 1, 2024

Localized social strategy for Indian audiences, refining brand positioning and messaging; revamped feed aesthetics to create a premium, consistent look; produced Reels, tutorials and storytelling content across Instagram and TikTok; built 50+ creator partnerships; supported follower growth and audience engagement.

Founder & Marketing Lead at Charon Cosmetics

September 1, 2020 - June 1, 2023

Founded and scaled a vegan, cruelty-free beauty label centered on self-expression and sensory minimalism; directed content production from photo shoots to campaign storytelling; managed TikTok & Instagram strategies; collaborated with fragrance creators to introduce aromatherapy-led product lines; achieved a 3.5% conversion rate.

Independent Beauty & Lifestyle Creator at Global

January 1, 2017 - Present

Grew a multi-platform audience of 130K+ specializing in visually driven beauty, travel and lifestyle content; actively promotes holistic living and wellness through engaging stories and reels; collaborated with international brands like ColourPop, Milan Cosmetics, SugarBearHair and BoxyCharm; built partnerships and driven audience engagement.