I am an experienced Growth Marketing Specialist with a passion for building successful digital marketing campaigns. My journey in the marketing world has been rich and rewarding, leading teams towards achieving remarkable results in brand awareness and customer retention. I thrive on creativity and innovation, always eager to stay ahead of industry trends while implementing client-centered strategies that resonate with audiences. In my free time, I enjoy exploring the latest digital marketing tools, and sharing insights with fellow marketers. I believe that continuous learning is key in this fast-paced field, and I am always looking for new challenges and opportunities to enhance my skills.

Sonali Rani

I am an experienced Growth Marketing Specialist with a passion for building successful digital marketing campaigns. My journey in the marketing world has been rich and rewarding, leading teams towards achieving remarkable results in brand awareness and customer retention. I thrive on creativity and innovation, always eager to stay ahead of industry trends while implementing client-centered strategies that resonate with audiences. In my free time, I enjoy exploring the latest digital marketing tools, and sharing insights with fellow marketers. I believe that continuous learning is key in this fast-paced field, and I am always looking for new challenges and opportunities to enhance my skills.

Available to hire

I am an experienced Growth Marketing Specialist with a passion for building successful digital marketing campaigns. My journey in the marketing world has been rich and rewarding, leading teams towards achieving remarkable results in brand awareness and customer retention. I thrive on creativity and innovation, always eager to stay ahead of industry trends while implementing client-centered strategies that resonate with audiences.
In my free time, I enjoy exploring the latest digital marketing tools, and sharing insights with fellow marketers. I believe that continuous learning is key in this fast-paced field, and I am always looking for new challenges and opportunities to enhance my skills.

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Work Experience

Senior Growth Marketing Specialist at Admax Local
April 1, 2024 - November 20, 2025
Lead the development and execution of targeted social media advertising strategies across Facebook and Instagram, managing a portfolio of 5 high-value accounts. Drive performance through strategic sales campaigns designed to maximize ROAS and achieve NCP goals, while overseeing and optimizing TOF, MOF, and BOF campaigns across paid platforms. Conduct comprehensive market research to stay ahead of industry trends.
Assistant Marketing Manager at redBus
August 1, 2023 - August 1, 2023
Creating Digital Media Plan and launching new campaigns on programmatic ads to increase brand awareness. Handling a significant budget for India and Southeast Asia market while launching and scaling re-marketing campaigns.
Senior Marketing Associate at ShareChat
August 1, 2022 - August 1, 2022
Launching & scaling user acquisition with marketing methods and tools. Responsible for tracking daily budgets and running paid ads on various platforms, including Google and Facebook.
Digital Marketing Associate at Meesho
February 1, 2021 - February 1, 2021
Launched and scaled a referral program successfully. Developed SEO-based content and managed strategic influencer partnerships for YouTube.
Digital Marketing Executive at Fynsis Softlabs
September 1, 2018 - September 1, 2018
Refreshed website content by applying SEO strategies, resulting in a significant increase in traffic. Analyzed competitor backlinks and planned social media posts for lead generation.

Education

Bachelor of Engineering (BE) at PES University
August 1, 2013 - June 1, 2017
Bachelor of Engineering (BE) at PES University
August 1, 2013 - June 1, 2017

Qualifications

Meta Certified Media Planning Professional
January 11, 2030 - November 20, 2025
TikTok Media Buying Certification Exam
January 11, 2030 - November 20, 2025
Meta Certified Media Planning Professional
January 11, 2030 - November 20, 2025
TikTok Media Buying Certification Exam
January 11, 2030 - November 20, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services