Creative at HLO Branding Agency

I specialised in developing concepts and visual identities for a variety of brands, both in the Netherlands and internationally. I led brand transformation by blending creativity, strategic insight, and storytelling to deliver impactful brand experiences, specialised in B2B branding with a people-centred approach. I designed and executed brand visual identities with guidelines and assets across online and offline platforms, including graphics, illustrations, campaigns, storyboards and motion content. I created engaging client presentations and pitches. In addition I also mentored junior colleagues guided them through projects and helping them grow in their creative roles. I also lead a network of freelancers and external designers, bringing them in to support our projects as needed. My core skills: creative direction, storytelling, visual identity, branding, graphic design, storyboards, mentoring

Creative Designer at Modern Citizens

I was part of this creative digital agency in Rotterdam for more than 2 years. I managed multiple projects, collaborating closely with our in-house art director as well as the design and motion team. I worked with multiple clients, created campaigns, digital assets for web and e-commerce use, key visuals, storyboards and illustrations.

Graphic Designer at Osprey London

I began my career as a Junior Graphic Designer at lifestyle and fashion brand OL, working closely with the MD, Brand Communicator, and Senior Designer. I later became one of two in-house designers at the OL head office studio. I created on-brand promotional materials, logos, packaging and visual assets for both print and digital use (social media & web content), also designs and concepts for OL’s retail stores, window decals, illustrations, marketing campaigns, catalogues for new seasonal collections as well as product development, (linings, embroidery).