Soňa Flajžíková

I specialised in developing concepts and visual identities for a variety of brands, both in the Netherlands and internationally. I led brand transformation by blending creativity, strategic insight, and storytelling to deliver impactful brand experiences, specialised in B2B branding with a people-centred approach. I designed and executed brand visual identities with guidelines and assets across online and offline platforms, including graphics, illustrations, campaigns, storyboards and motion content. I created engaging client presentations and pitches. In addition I also mentored junior colleagues guided them through projects and helping them grow in their creative roles. I also lead a network of freelancers and external designers, bringing them in to support our projects as needed. My core skills: creative direction, storytelling, visual identity, branding, graphic design, storyboards, mentoring

I was part of this creative digital agency in Rotterdam for more than 2 years. I managed multiple projects, collaborating closely with our in-house art director as well as the design and motion team. I worked with multiple clients, created campaigns, digital assets for web and e-commerce use, key visuals, storyboards and illustrations.

I have also collaborated with diverse cultural and creative initiatives (merch & visual communication for community & art centre Karnola), supported designers, artists, and restorers by designing exhibitions & publications, developed visual identity and creative concepts for a glass design brand Gustus Vitri, collaborated with digital learning platform Massolit (video lectures from top university professors for secondary schools), pursued my own artistic practice through screen-printing projects as a member of Rotterdam based Mesh Print Club, voluntary design activities for NGOs like Amnesty International CZ.