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I am a commercial growth leader with 12+ years driving scalable revenue across fintech, SaaS, and consumer sectors. I have a proven track record in acquisition strategy, first-party data monetization, and performance in infrastructure rebuilds that have delivered multi-billion-dollar growth. I thrive on leading hybrid teams, managing significant budgets, and integrating AI-enabled workflows to accelerate creative production, audience modeling, and campaign optimization, delivering measurable results.…I am a commercial growth leader with 12+ years driving scalable revenue across fintech, SaaS, and consumer sectors. I have a proven track record in acquisition strategy, first-party data monetization, and performance in infrastructure rebuilds that have delivered multi-billion-dollar growth. I thrive on leading hybrid teams, managing significant budgets, and integrating AI-enabled workflows to accelerate creative production, audience modeling, and campaign optimization, delivering measurable results.

Sonia Chadli

Growth Marketer, Product Marketer, Marketing Strategist, +5

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I am a commercial growth leader with 12+ years driving scalable revenue across fintech, SaaS, and consumer sectors. I have a proven track record in acquisition strategy, first-party data monetization, and performance in infrastructure rebuilds that have delivered multi-billion-dollar growth. I thrive on leading hybrid teams, managing significant budgets, and integrating AI-enabled workflows to accelerate creative production, audience modeling, and campaign optimization, delivering measurable results.…I am a commercial growth leader with 12+ years driving scalable revenue across fintech, SaaS, and consumer sectors. I have a proven track record in acquisition strategy, first-party data monetization, and performance in infrastructure rebuilds that have delivered multi-billion-dollar growth. I thrive on leading hybrid teams, managing significant budgets, and integrating AI-enabled workflows to accelerate creative production, audience modeling, and campaign optimization, delivering measurable results.

Available to hire

I am a commercial growth leader with 12+ years driving scalable revenue across fintech, SaaS, and consumer sectors. I have a proven track record in acquisition strategy, first-party data monetization, and performance in infrastructure rebuilds that have delivered multi-billion-dollar growth.

I thrive on leading hybrid teams, managing significant budgets, and integrating AI-enabled workflows to accelerate creative production, audience modeling, and campaign optimization, delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Italian

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Lead | Growth & Performance at Moneyspot

June 1, 2025 - Present

Led growth and performance marketing for a $510M+ lending marketplace portfolio across APAC, South Africa and the US. Rebuilt a collapsed borrower funnel, aligned demand and supply, and accelerated growth through multi-channel campaigns, data-driven optimization, and a remote, high-performing team.

Digital Growth Manager at AMP

October 1, 2021 - January 31, 2025

Led and managed a hybrid digital marketing team, orchestrating expansive campaigns across paid media, strategic partnerships, and organic channels to deliver exceptional outcomes and ROI.

Senior Marketing Manager, B2B at Zip Co

December 1, 2019 - September 30, 2021

Led B2B growth, rebuilt market presence with a data-driven mix, expanded paid media to drive loan portfolio growth, and enhanced market reach.

Digital Performance Manager at All About Media / View-Spotter Agencies

February 1, 2018 - October 31, 2019

Managed brand performance for Garmin, Soul Origin, Nation, Nude by Nature; achieved 15–20% sales growth by optimizing media mix and expanding client portfolios, with trusted, data-driven proposals and execution.

Email / Digital / Affiliate Marketing Manager at ITS Management / Red PMarketing

January 1, 2009 - December 31, 2018

Directed email, digital, and affiliate marketing for online gaming and related brands; built partner networks and drove portfolio growth through data-driven campaigns and effective channel management.