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I am a motivated brand communications professional with hands-on experience at Hubert Burda Media, Porsche and Mercedes-Benz, plus roles in a digital agency and a consulting firm. I hold a Master of Arts in Corporate Communications and a Bachelor’s in Business Administration / Media Management, with a focus on digital media, marketing, branding and CRM. I love building creative content strategies, coordinating influencer campaigns, and driving cross-functional collaboration to deliver compelling brand experiences. In my work, I enjoy developing thoughtful social media concepts, planning campaigns, and optimizing channel performance across platforms like Instagram, TikTok, YouTube and LinkedIn. When I’m not strategizing, I travel, create content and photography, and continuously learn new tools and approaches to stay ahead in the fast-paced world of brand marketing.…I am a motivated brand communications professional with hands-on experience at Hubert Burda Media, Porsche and Mercedes-Benz, plus roles in a digital agency and a consulting firm. I hold a Master of Arts in Corporate Communications and a Bachelor’s in Business Administration / Media Management, with a focus on digital media, marketing, branding and CRM. I love building creative content strategies, coordinating influencer campaigns, and driving cross-functional collaboration to deliver compelling brand experiences. In my work, I enjoy developing thoughtful social media concepts, planning campaigns, and optimizing channel performance across platforms like Instagram, TikTok, YouTube and LinkedIn. When I’m not strategizing, I travel, create content and photography, and continuously learn new tools and approaches to stay ahead in the fast-paced world of brand marketing.

Sonja Buschbacher

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I am a motivated brand communications professional with hands-on experience at Hubert Burda Media, Porsche and Mercedes-Benz, plus roles in a digital agency and a consulting firm. I hold a Master of Arts in Corporate Communications and a Bachelor’s in Business Administration / Media Management, with a focus on digital media, marketing, branding and CRM. I love building creative content strategies, coordinating influencer campaigns, and driving cross-functional collaboration to deliver compelling brand experiences. In my work, I enjoy developing thoughtful social media concepts, planning campaigns, and optimizing channel performance across platforms like Instagram, TikTok, YouTube and LinkedIn. When I’m not strategizing, I travel, create content and photography, and continuously learn new tools and approaches to stay ahead in the fast-paced world of brand marketing.…I am a motivated brand communications professional with hands-on experience at Hubert Burda Media, Porsche and Mercedes-Benz, plus roles in a digital agency and a consulting firm. I hold a Master of Arts in Corporate Communications and a Bachelor’s in Business Administration / Media Management, with a focus on digital media, marketing, branding and CRM. I love building creative content strategies, coordinating influencer campaigns, and driving cross-functional collaboration to deliver compelling brand experiences. In my work, I enjoy developing thoughtful social media concepts, planning campaigns, and optimizing channel performance across platforms like Instagram, TikTok, YouTube and LinkedIn. When I’m not strategizing, I travel, create content and photography, and continuously learn new tools and approaches to stay ahead in the fast-paced world of brand marketing.

Available to hire

I am a motivated brand communications professional with hands-on experience at Hubert Burda Media, Porsche and Mercedes-Benz, plus roles in a digital agency and a consulting firm. I hold a Master of Arts in Corporate Communications and a Bachelor’s in Business Administration / Media Management, with a focus on digital media, marketing, branding and CRM. I love building creative content strategies, coordinating influencer campaigns, and driving cross-functional collaboration to deliver compelling brand experiences.

In my work, I enjoy developing thoughtful social media concepts, planning campaigns, and optimizing channel performance across platforms like Instagram, TikTok, YouTube and LinkedIn. When I’m not strategizing, I travel, create content and photography, and continuously learn new tools and approaches to stay ahead in the fast-paced world of brand marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Intermediate

Work Experience

Working Student – Social Media and Owned Channels at Mercedes-Benz AG

May 1, 2023 - November 1, 2023

Contribution to social media communication for global brand channels (Instagram, TikTok, YouTube, X, LinkedIn). Planning and conceptualization of content productions. Execution of channel audits as well as competitive and trend analyses to derive optimization potentials. Preparation of management presentations and reports.

Master’s Student – Social Media Strategy and Editorial at Mercedes-Benz AG

March 1, 2024 - November 1, 2024

Development and execution of social media strategies and content concepts for various clients. Topic research, editorial planning and creation of social media posts and presentations.

Intern – Brand Management and Marketing Strategy at Porsche AG

September 1, 2021 - March 1, 2022

Contribution to the development and implementation of Porsche’s global marketing strategy. Development of campaign and event concepts. Project management and budget & marketing planning.

Intern – Brand Management and Marketing at Mercedes-Benz AG (Mercedes-Maybach)

August 1, 2019 - February 1, 2020

Preparation of brand positioning and development of marketing tools, communication campaigns and promotional activities. Preparation of brand trainings for 1,500 employees and organization of internal branding initiatives. Owner of various communication channels. Coordination of agencies for marketing projects.

Working Student – Marketing at Consilene Business Consulting GmbH

January 1, 2021 - July 1, 2021

Coordination of marketing campaigns and events. Creation of marketing materials and advertisements. Concept development of sales campaigns.

Junior Influencer Campaign Manager

November 1, 2025 - March 1, 2026

Responsible for planning and managing influencer campaigns, coordinating with agencies and clients, and evaluating performance to optimize reach across social channels.