Son Le
I’m a marketing and community growth leader with over three years of experience in scaling businesses, particularly in the dance studio sector.
About
I’m a marketing and community growth leader with over three years of experience in scaling businesses, particularly in the dance studio sector. My journey began with launching a dance studio brand and witnessing its growth into a thriving local establishment. I love blending creativity with strategy to drive results and engage communities. My UX design background complements my marketing efforts, allowing me to create impactful user experiences.
- 3 years' experience
- Joined July 2026
Skills· 1
Industry experience
- Education
- Healthcare
- Media & Entertainment
Work experience
Redesigned the company website's layout and information architecture to clarify the value proposition, increasing user engagement by 30%. Conducted user research with healthcare recruiters to identify pain points and improve usability of the company's CRM/ATS platform. Built wireframes, prototypes, and user flows for a new job board application, simplifying the recruitment process for applicants.
Led end-to-end marketing strategy across showcases, workshops, and community events, contributing to multiple sold-out events with 1,000+ attendees and 94% YoY client growth. Grew Instagram to 10,000+ followers, generating 780,000+ monthly views and 13,200+ engagements through content strategy and community storytelling. Managed email marketing campaigns to 3,500+ engaged subscribers, achieving a 43.7% average open rate and supporting event conversions.
Delivered a responsive redesign of the studio's website for desktop and mobile based on UX research, improving user satisfaction and earning positive client feedback.
Education
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