I’m a marketing and community growth leader with over three years of experience in scaling businesses, particularly in the dance studio sector. My journey began with launching a dance studio brand and witnessing its growth into a thriving local establishment. I love blending creativity with strategy to drive results and engage communities. My UX design background complements my marketing efforts, allowing me to create impactful user experiences.

Son Le

I’m a marketing and community growth leader with over three years of experience in scaling businesses, particularly in the dance studio sector. My journey began with launching a dance studio brand and witnessing its growth into a thriving local establishment. I love blending creativity with strategy to drive results and engage communities. My UX design background complements my marketing efforts, allowing me to create impactful user experiences.

Available to hire

I’m a marketing and community growth leader with over three years of experience in scaling businesses, particularly in the dance studio sector. My journey began with launching a dance studio brand and witnessing its growth into a thriving local establishment. I love blending creativity with strategy to drive results and engage communities. My UX design background complements my marketing efforts, allowing me to create impactful user experiences.

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Experience Level

Work Experience

UX Designer at mlee Healthcare
April 1, 2024 - December 1, 2024
Redesigned the company website's layout and information architecture to clarify the value proposition, increasing user engagement by 30%. Conducted user research with healthcare recruiters to identify pain points and improve usability of the company's CRM/ATS platform. Built wireframes, prototypes, and user flows for a new job board application, simplifying the recruitment process for applicants.
Marketing Manager & Lead Designer at Evenground Dance Studio
August 1, 2023 - Present
Led end-to-end marketing strategy across showcases, workshops, and community events, contributing to multiple sold-out events with 1,000+ attendees and 94% YoY client growth. Grew Instagram to 10,000+ followers, generating 780,000+ monthly views and 13,200+ engagements through content strategy and community storytelling. Managed email marketing campaigns to 3,500+ engaged subscribers, achieving a 43.7% average open rate and supporting event conversions.
UX Designer at Foundation Dance Studio
April 1, 2023 - May 1, 2023
Delivered a responsive redesign of the studio's website for desktop and mobile based on UX research, improving user satisfaction and earning positive client feedback.

Education

UX Design Bootcamp Certificate at DesignLab
January 11, 2030 - July 27, 2026
B.S.A. at University of Texas at Austin
January 11, 2030 - July 27, 2026
UX Design Bootcamp Certificate at DesignLab
January 11, 2030 - July 27, 2026
B.S.A. at University of Texas at Austin
January 11, 2030 - July 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment