Sonu Yadav

Led cross-functional initiatives across technology, product development, business growth, and digital strategy to support organizational goals. Designed and directed hands-on mentorship programs to help new team members move from theory to real-world delivery, including onboarding and daily operating rhythms. Facilitated strategic huddles and 1:1 guidance to build team independence, and integrated creative wellness frameworks and craft sessions into core workflows to maintain a balanced and sustainable culture.

Owned segment-level growth and marketing execution, including lead generation, business development, and brand communication. Managed end-to-end digital marketing campaigns aligned to sales targets, directed social media strategy and content creation, and improved organic engagement and brand reach. Handled community management to drive organic footfall and managed basic mall operations across fire, HVAC, security, and housekeeping. Also built and shipped product/AI work: developed RAG pipelines and custom GPT workflows for property data retrieval and internal knowledge management; deployed agentic automation content pipelines including an AI news writer and AI script writer bench to streamline content management.

Led SEO/SEM and multi-channel growth campaigns for B2B and B2C client accounts, optimizing acquisition funnels and improving conversion rates. Introduced AI-assisted content automation that reduced campaign production time by 35% while maintaining brand voice and consistency across channels. Restructured product discovery and messaging iteration loops for client brand strategies, aligning creative, data, and client teams around unified campaign narratives and channel-level execution.