I am a marketing professional with 20+ years of experience building and executing campaigns for technology, SaaS, telecom, and emerging industries. I focus on turning business goals into measurable results by bridging strategy with hands-on execution—from campaigns and content to sales enablement, websites, events, and social media. Fluent in English and French, I have worked across North America, Europe, and Latin America, helping teams drive growth in diverse markets. I am seeking fractional or project-based roles to apply my experience and deliver rapid, measurable impact.…

Sonya Verheyden

I am a marketing professional with 20+ years of experience building and executing campaigns for technology, SaaS, telecom, and emerging industries. I focus on turning business goals into measurable results by bridging strategy with hands-on execution—from campaigns and content to sales enablement, websites, events, and social media. Fluent in English and French, I have worked across North America, Europe, and Latin America, helping teams drive growth in diverse markets. I am seeking fractional or project-based roles to apply my experience and deliver rapid, measurable impact.…

Available to hire

I am a marketing professional with 20+ years of experience building and executing campaigns for technology, SaaS, telecom, and emerging industries. I focus on turning business goals into measurable results by bridging strategy with hands-on execution—from campaigns and content to sales enablement, websites, events, and social media.

Fluent in English and French, I have worked across North America, Europe, and Latin America, helping teams drive growth in diverse markets. I am seeking fractional or project-based roles to apply my experience and deliver rapid, measurable impact.

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Skills

Experience Level

Language

English
Fluent
French
Fluent

Work Experience

Head of Marketing at VIDERI INC. (SaaS / Digital Display Technology)
January 1, 2022 - April 1, 2026
Lead hands-on marketing programs across brand, website, email, social media, and partner campaigns. Redesigned company website and marketing assets to support sales and growth initiatives. Built and executed campaigns that increased web traffic, social reach, and lead generation. Supported sales with enablement materials, messaging, ICP messaging and pipeline-aligned campaigns.
Instructor – Marketing, Business & French at CONESTOGA COLLEGE
January 1, 2022 - Present
Teach practical marketing and sales concepts including introduction to marketing, channel marketing and French.
Marketing Programs at PREMIUM RETAIL SERVICES (Agency / 3PL)
January 1, 2020 - January 1, 2022
Designed and executed marketing programs for clients such as Bell, Samsung, and Foster Grant.
Marketing Lead at ACORN BIOLABS INC. (Biotech / Startup)
January 1, 2019 - January 1, 2020
Built marketing function from scratch; executed digital campaigns, social media, email, website updates, and events. Managed marketing automation and CRM tools to support lead generation and customer engagement.
Head of Marketing at SOTI INC. (Enterprise SaaS)
January 1, 2017 - January 1, 2019
Supported global marketing campaigns, including digital programs, partner initiatives, and sales enablement. Contributed to marketing reporting, analytics, and attribution processes.
Consumer Channel Marketing at ROGERS COMMUNICATIONS
January 1, 2015 - January 1, 2017
Managed channel marketing programs for retail and dealer networks, telesales and door2door sales teams, including product launches, promotional campaigns, and in-store merchandising. Created sales support materials, training guides, and incentives.
Channel Marketing - Global & Regional Roles at BLACKBERRY (Research In Motion) – Paris & Waterloo
January 1, 2001 - January 1, 2015
Executed channel marketing campaigns, partner programs, and channel communications across global and regional markets. Managed events and brand activations for enterprise and consumer products through channel partners. Early roles included Government and Enterprise Marketing Specialist, designing vertical campaigns and customer engagement programs.
Head of Marketing at SOTI INC. (Enterprise SaaS) (Toronto Canada)
January 1, 2017 - January 1, 2019
Supported global marketing campaigns, including digital programs, partner initiatives, and sales enablement. Contributed to marketing reporting, analytics, and attribution processes.
Consumer Channel Marketing at ROGERS COMMUNICATIONS (Toronto Canada)
January 1, 2015 - January 1, 2017
Managed channel marketing programs for retail and dealer networks, telesales and door-to-door sales teams, including product launches, promotional campaigns, and in-store merchandising. Created sales support materials, training guides, and incentives.
Channel Marketing - Global & Regional Roles at BLACKBERRY (Research In Motion, Paris France & Waterloo Canada)
December 31, 2000 - December 31, 2014
Executed channel marketing campaigns, partner programs, and channel communications across global and regional markets. Managed events, and brand activations for enterprise and consumer products through channel partners. Early roles included Government and Enterprise Marketing Specialist, designing vertical campaigns and customer engagement programs.
Marketing Programs at PREMIUM RETAIL SERVICES (Agency / 3PL) (Toronto Canada)
January 1, 2020 - January 1, 2022
Designed and executed marketing programs for clients such as Bell, Samsung, and Foster Grant.
Marketing Lead at ACORN BIOLABS INC. (Biotech / Startup) (Toronto Canada)
January 1, 2019 - January 1, 2020
Built marketing function from scratch; executed digital campaigns, social media, email, website updates, and events. Managed marketing automation and CRM tools to support lead generation and customer engagement.

Education

MA, French at University of Waterloo
January 11, 2030 - April 10, 2026
Honours BA, French & Communications at University of Waterloo
January 11, 2030 - April 10, 2026
Exchange program at Université de Paris III – Sorbonne Nouvelle
January 11, 2030 - April 10, 2026
CEFETOOLS & TECHNOLOGIES at Université de Toulouse Le Mirail
January 11, 2030 - April 10, 2026
Honours BA, French & Communications at University of Waterloo
January 11, 2030 - April 10, 2026
Echange universitaire at Université de Paris III – Sorbonne Nouvelle
January 11, 2030 - April 10, 2026
CEFETOOLS & TECHNOLOGIES at Université de Toulouse Le Mirail
January 11, 2030 - April 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Telecommunications, Professional Services, Media & Entertainment, Education, Computers & Electronics, Retail

Skills

Experience Level