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I'm a results-driven E-commerce Senior Executive with 5 years of experience across FMCG, retail and agency settings. I bring hands-on expertise in e-commerce, paid advertising, digital campaign management, influencer marketing, social media management, and budget planning. Backed by a multimedia background, I bridge the gap between strategy and creativity to drive impactful digital performance.…

Leong Soo Huei

Social Media Manager, Performance Marketer, Growth Marketer

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I'm a results-driven E-commerce Senior Executive with 5 years of experience across FMCG, retail and agency settings. I bring hands-on expertise in e-commerce, paid advertising, digital campaign management, influencer marketing, social media management, and budget planning. Backed by a multimedia background, I bridge the gap between strategy and creativity to drive impactful digital performance.…

Available to hire

I’m a results-driven E-commerce Senior Executive with 5 years of experience across FMCG, retail and agency settings. I bring hands-on expertise in e-commerce, paid advertising, digital campaign management, influencer marketing, social media management, and budget planning.

Backed by a multimedia background, I bridge the gap between strategy and creativity to drive impactful digital performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malay

Intermediate

Chinese

Fluent

Work Experience

E-commerce Senior Executive at Publicis Groupe

January 1, 2025 - Present

- Plan, implement and monitor e-commerce strategies for a skin care brand on Shopee and Lazada across Malaysia and Singapore; manage budgets over MYR 2 million - Conduct A/B tests and optimise ads for ROAS and GMV; prepare bi-weekly, monthly and quarterly business reviews - Develop monthly and yearly Brand Plan.

Digital Marketing Executive at Metro Eyewear Holdings Sdn Bhd (MOG)

February 1, 2023 - December 1, 2024

Plan, develop and execute online campaigns for three brands (OOPPA, Malayan Optometry and MOG); optimize Meta Ads and Google Ads; manage organic and paid performance; grow followers and drive online-to-offline engagement; manage influencer partnerships; analyse market trends and report campaign performance; maintain MOG website content.

E-commerce Executive at Guardian Health and Beauty Sdn Bhd

December 1, 2020 - January 1, 2023

Managed guardian.com web content to build brand awareness and drive traffic; showcased trending items and USP; furnished product detail pages with infographics and video; designed promo banners; collaborated with SEO to enhance online presence; provided customer service support; managed Lazada & Shopee listings; performed UAT to improve website functionality.

Digital Marketing Intern at LeonFast Sdn Bhd

June 1, 2020 - September 1, 2020

Brainstormed content, wrote scripts, drew storyboard and filmed video; edited post-production to achieve 1k+ organic views in 3 days; designed digital festival posters; supported marketing campaigns through photo and video shoots; assisted in creating marketing materials.