Sooraj
As a seasoned UI/UX Design Manager with over 10 years of experience, I specialize in crafting intuitive, engaging digital experiences. My expertise lies in leading design strategies that elevate user engagement and drive product success, particularly within the education technology sector, as demonstrated by my role at BYJU’s. I have a strong background in managing cross-functional teams to deliver high-impact solutions that align with both user needs and business goals.
What sets me apart is my deep understanding of user behavior, combined with a data-driven approach to design. I excel in creating user-centered products that not only look great but also solve real problems efficiently. My ability to balance creativity with strategic thinking allows me to lead teams in delivering products that resonate with users while meeting business objectives.
My sector experience spans education technology, product design, and UX management. I thrive in fast-paced environments, consistently driving innovation while ensuring seamless user experiences across all digital touchpoints.
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- Leading the design team in creating user-centered experiences for the Disney BYJU’S early learning app, resulting in a successful product launch.
- Collaborating with developers and stakeholders to effectively communicate design solutions and ensure alignment with business objectives.
- Combining UX thinking with design execution to deliver intuitive and engaging user interfaces that enhance user learning experiences.
- Creating user flows, process flows, site maps, and wireframes to clearly communicate design ideas and guide development.
- Translating design concepts into functional prototypes for testing and validation.
- Setting up design sprints and managing workload assignments to meet product goals and deadlines.
- Providing strategic direction and mentorship to the design team to ensure timely and high-quality deliveries.
As a Product Design Manager at BYJU’S, I played a pivotal role in developing and launching key products, including the Disney BYJU’S Early Learning App and Vidyartha.com, from concept to completion. My responsibilities included:
This role allowed me to integrate UX principles with design execution, contributing to some of BYJU’S most innovative educational products.
- Conducting in-depth user research to understand target users’ needs, behaviors, and pain points.
- Translating insights into design strategies, wireframes, and prototypes, ensuring a seamless user experience across platforms.
- Collaborating closely with product, development, and marketing teams to align design with business goals and technical requirements.
- Overseeing the entire design lifecycle from concept to development, ensuring high-quality execution and consistency across the apps.
- Testing and iterating designs based on user feedback and data-driven insights to optimize usability and engagement.
As the Founding Designer at 11Wizards, I led the end-to-end design process for both iOS and Android apps. Starting from scratch, I was responsible for:
This project allowed me to shape the design vision and bring the 11Wizards app to life from the ground up.
- Setting design requirements based on inputs from internal teams and insights gathered through user research.
- Analyzing how new products address market demands and align with consumer preferences.
- Collaborating with the tech team to ensure clear and consistent communication across all design and development phases.
- Working closely with product engineers to recommend enhancements for both products and workflows, ensuring optimal user experiences.
- Presenting design concepts and strategies to cross-functional teams and senior leadership for alignment and feedback.
This role allowed me to bridge the gap between user needs, technical requirements, and market trends to deliver impactful design solutions at Zoko.io.
As the Design Lead at Zoko.io, I drove design strategy and execution across multiple projects. My key responsibilities included:
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