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I'm Sourabh Verma, an SEO Team Lead and Web Specialist who thrives at the intersection of search, performance marketing, and web delivery. I bring hands-on experience in leading cross-functional teams, driving technical SEO improvements, and delivering end-to-end WordPress projects with AI-assisted development workflows. Over the past 4+ years, I led a 5-person SEO pod at Weatherseal by Asian Paints, achieving a 55% jump in organic traffic and boosting PageSpeed Insights scores from 32 to 97. I enjoy building scalable, data-driven systems—from CMS and LMS integrations to email automation and conversion-focused content strategies—and I’m now keen to contribute in the German market with a unique blend of SEO leadership, web delivery, and AI-enabled execution.…I'm Sourabh Verma, an SEO Team Lead and Web Specialist who thrives at the intersection of search, performance marketing, and web delivery. I bring hands-on experience in leading cross-functional teams, driving technical SEO improvements, and delivering end-to-end WordPress projects with AI-assisted development workflows. Over the past 4+ years, I led a 5-person SEO pod at Weatherseal by Asian Paints, achieving a 55% jump in organic traffic and boosting PageSpeed Insights scores from 32 to 97. I enjoy building scalable, data-driven systems—from CMS and LMS integrations to email automation and conversion-focused content strategies—and I’m now keen to contribute in the German market with a unique blend of SEO leadership, web delivery, and AI-enabled execution.

Sourabh Verma

SEO Expert, Web Designer, Digital Marketer, +3

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I'm Sourabh Verma, an SEO Team Lead and Web Specialist who thrives at the intersection of search, performance marketing, and web delivery. I bring hands-on experience in leading cross-functional teams, driving technical SEO improvements, and delivering end-to-end WordPress projects with AI-assisted development workflows. Over the past 4+ years, I led a 5-person SEO pod at Weatherseal by Asian Paints, achieving a 55% jump in organic traffic and boosting PageSpeed Insights scores from 32 to 97. I enjoy building scalable, data-driven systems—from CMS and LMS integrations to email automation and conversion-focused content strategies—and I’m now keen to contribute in the German market with a unique blend of SEO leadership, web delivery, and AI-enabled execution.…I'm Sourabh Verma, an SEO Team Lead and Web Specialist who thrives at the intersection of search, performance marketing, and web delivery. I bring hands-on experience in leading cross-functional teams, driving technical SEO improvements, and delivering end-to-end WordPress projects with AI-assisted development workflows. Over the past 4+ years, I led a 5-person SEO pod at Weatherseal by Asian Paints, achieving a 55% jump in organic traffic and boosting PageSpeed Insights scores from 32 to 97. I enjoy building scalable, data-driven systems—from CMS and LMS integrations to email automation and conversion-focused content strategies—and I’m now keen to contribute in the German market with a unique blend of SEO leadership, web delivery, and AI-enabled execution.

Available to hire

I’m Sourabh Verma, an SEO Team Lead and Web Specialist who thrives at the intersection of search, performance marketing, and web delivery. I bring hands-on experience in leading cross-functional teams, driving technical SEO improvements, and delivering end-to-end WordPress projects with AI-assisted development workflows.

Over the past 4+ years, I led a 5-person SEO pod at Weatherseal by Asian Paints, achieving a 55% jump in organic traffic and boosting PageSpeed Insights scores from 32 to 97. I enjoy building scalable, data-driven systems—from CMS and LMS integrations to email automation and conversion-focused content strategies—and I’m now keen to contribute in the German market with a unique blend of SEO leadership, web delivery, and AI-enabled execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

SEO Team Lead & Web Developer at Weatherseal by Asian Paints

July 1, 2024 - June 30, 2025

Led a 5-member SEO pod within the marketing team, setting strategy, sprint priorities, and quality standards across the full SEO lifecycle. Designed, developed, and launched the Weatherseal website end-to-end, owning UI/UX, WordPress build, content, on-page SEO, and post-launch optimization. Drove a 55% increase in organic traffic in the final quarter through a structured SEO and content roadmap. Optimized 100+ pages for 80% of target keywords to rank on Page 1. Resolved Core Web Vitals and technical SEO issues, lifting PageSpeed Insights from 32 to 97. Coordinated off-page efforts to build a high-quality backlink profile, increasing domain authority from 17 to 35. Tracked KPIs with Google Analytics and Search Console, boosting qualified inbound leads by 34% QoQ. Executed a content recovery plan after a major Google algorithm update, restoring lost rankings within two months.

Freelance Web Designer & SEO Consultant at Self-Employed

July 1, 2022 - March 31, 2024

Delivered multiple end-to-end client websites across lifestyle, B2B industrial, and D2C e-commerce. Managed every engagement stage: outreach, requirements, UI/UX, WordPress development, copywriting, on-page SEO, security & performance hardening, and post-launch maintenance. Configured Google Analytics, Search Console, and on-page SEO for measurable growth foundations and ensured ongoing site health. Built a steady pipeline of repeat and referral business through disciplined project management and clear communication.

Affiliate Marketing Specialist at Bizgurukul

September 1, 2020 - July 31, 2022

Designed and executed high-converting affiliate funnels, generating 5,000+ user sign-ups for digital learning programs. Scaled an affiliate network to 200+ active sellers, driving significant YoY growth. Achieved 60% growth in monthly conversions through targeted offers and behavioral insights. Drove 2M+ organic impressions via content-driven social campaigns. Mentored junior affiliates on funnel optimization and testing, delivering a 70% uplift in overall ROI.

SEO Team Lead & Web Developer at Weatherseal by Asian Paints | Remote

July 1, 2024 - June 30, 2025

Led a 5-member SEO pod (3 specialists covering on-page and off-page, 1 content writer, 1 coordinator) within the broader marketing team—setting strategy, sprint priorities, and quality standards across the full SEO lifecycle. Designed, developed, and launched the Weatherseal website end-to-end, owning UI/UX, WordPress build, content, on-page SEO, and post-launch optimization. Drove a 55% increase in organic traffic in the final quarter through a structured SEO and content roadmap. Optimized 100+ pages for on-page content, metadata, and site structure, achieving Google Page 1 rankings for 80% of target keywords. Resolved Core Web Vitals issues, lifting PageSpeed Insights from 32 to 97. Coordinated off-page efforts to build a high-quality backlink profile, increasing domain authority from 17 to 35 and improving lead visibility. Tracked KPIs via GA and Search Console, increasing qualified inbound leads by 34% QoQ. Executed a content recovery plan after a major Google algorithm update, r

Freelance Web Designer & SEO Consultant at Self-Employed | Remote

July 1, 2022 - March 31, 2024

Delivered multiple end-to-end client websites across lifestyle, B2B industrial, and D2C e-commerce verticals. Independently managed client outreach, proposals, requirements, UI/UX design, WordPress development, copywriting, on-page SEO, security, performance hardening, and post-launch maintenance. Notable projects include verymiss.in, behoma.in, tasagulfindustry.com, and mobiloveofficial.com. Configured Google Analytics, Search Console, and on-page SEO on every build to ensure measurable growth foundations. Managed parallel client engagements with strong self-management and structured communication, sustaining a steady pipeline of repeat and referral business.

Affiliate Marketing Specialist at Bizgurukul | Remote

September 1, 2020 - July 31, 2022

Designed and executed high-converting affiliate funnels, generating 5,000+ user sign-ups for digital learning programs. Scaled a personal affiliate network to 200+ active sellers, contributing to YoY growth in seller acquisition. Achieved 60% growth in monthly conversions through targeted offers and behavioral insights. Drove 2M+ organic impressions via content-driven social campaigns. Mentored junior affiliates on funnel best practices and testing, delivering a 70% uplift in overall ROI.