Sophia Yu
Hi, I'm Sophia Yu, a passionate and dedicated media and communications professional with experience across public relations, media relations, content creation, and event management.
About
Hi, I’m Sophia Yu, a passionate and dedicated media and communications professional with experience across public relations, media relations, content creation, and event management. I’ve had the opportunity to work with high-profile companies and organizations such as HKPC, BCW, and Xiaomi, crafting compelling stories and managing successful campaigns that engage diverse audiences.
I thrive in dynamic environments where creativity meets strategy. With a background in media management and publishing, I bring a strong cultural and linguistic understanding to my work, enabling me to deliver content that resonates with audiences. I’m excited to continue growing my expertise and making impactful contributions in the media and communications field.
- 4 years' experience
- Joined July 2025
Languages
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
- Government
- Software & Internet
Work experience· 5 roles
Use native language skills and cultural knowledge to capture linguistic nuances with high fidelity to train various AI models, focusing on large language models (LLM), Reinforcement Learning with Human Feedback (RLHF), and data annotation.
Organised and executed over 20 high-profile media events across Hong Kong and Greater Bay Area, coordinating with Mainland media and hosting events with attendance of over 50 media representatives. Developed engaging content for press invitations, press releases, social media posts, and electronic direct mails. Acted as media coverage gatekeeper, ensuring consistent messaging and enhancing brand influence.
Supported Greater China companies in developing global communications and implementing effective PR strategies through events, campaigns, and daily media monitoring. Served clients including Huawei and MGI Tech. Assisted in Huawei Global Analyst Summit PR support by conducting media research, press release drafting, partnership article creation, and month-long media monitoring.
Education
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