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Hi, I'm Sophia Yu, a passionate and dedicated media and communications professional with experience across public relations, media relations, content creation, and event management. I've had the opportunity to work with high-profile companies and organizations such as HKPC, BCW, and Xiaomi, crafting compelling stories and managing successful campaigns that engage diverse audiences. I thrive in dynamic environments where creativity meets strategy. With a background in media management and publishing, I bring a strong cultural and linguistic understanding to my work, enabling me to deliver content that resonates with audiences. I'm excited to continue growing my expertise and making impactful contributions in the media and communications field.…Hi, I'm Sophia Yu, a passionate and dedicated media and communications professional with experience across public relations, media relations, content creation, and event management. I've had the opportunity to work with high-profile companies and organizations such as HKPC, BCW, and Xiaomi, crafting compelling stories and managing successful campaigns that engage diverse audiences. I thrive in dynamic environments where creativity meets strategy. With a background in media management and publishing, I bring a strong cultural and linguistic understanding to my work, enabling me to deliver content that resonates with audiences. I'm excited to continue growing my expertise and making impactful contributions in the media and communications field.

Sophia Yu

Copywriter, Brand Designer, Social Media Freelancer, +2

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Hi, I'm Sophia Yu, a passionate and dedicated media and communications professional with experience across public relations, media relations, content creation, and event management. I've had the opportunity to work with high-profile companies and organizations such as HKPC, BCW, and Xiaomi, crafting compelling stories and managing successful campaigns that engage diverse audiences. I thrive in dynamic environments where creativity meets strategy. With a background in media management and publishing, I bring a strong cultural and linguistic understanding to my work, enabling me to deliver content that resonates with audiences. I'm excited to continue growing my expertise and making impactful contributions in the media and communications field.…Hi, I'm Sophia Yu, a passionate and dedicated media and communications professional with experience across public relations, media relations, content creation, and event management. I've had the opportunity to work with high-profile companies and organizations such as HKPC, BCW, and Xiaomi, crafting compelling stories and managing successful campaigns that engage diverse audiences. I thrive in dynamic environments where creativity meets strategy. With a background in media management and publishing, I bring a strong cultural and linguistic understanding to my work, enabling me to deliver content that resonates with audiences. I'm excited to continue growing my expertise and making impactful contributions in the media and communications field.

Available to hire

Hi, I’m Sophia Yu, a passionate and dedicated media and communications professional with experience across public relations, media relations, content creation, and event management. I’ve had the opportunity to work with high-profile companies and organizations such as HKPC, BCW, and Xiaomi, crafting compelling stories and managing successful campaigns that engage diverse audiences.

I thrive in dynamic environments where creativity meets strategy. With a background in media management and publishing, I bring a strong cultural and linguistic understanding to my work, enabling me to deliver content that resonates with audiences. I’m excited to continue growing my expertise and making impactful contributions in the media and communications field.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

AI Trainer - Chinese Specialist at Global

August 1, 2024 - June 21, 2024

Use native language skills and cultural knowledge to capture linguistic nuances with high fidelity to train various AI models, focusing on large language models (LLM), Reinforcement Learning with Human Feedback (RLHF), and data annotation.

Corporate Communication Officer at Hong Kong Productivity Council (HKPC)

December 1, 2022 - August 1, 2024

Organised and executed over 20 high-profile media events across Hong Kong and Greater Bay Area, coordinating with Mainland media and hosting events with attendance of over 50 media representatives. Developed engaging content for press invitations, press releases, social media posts, and electronic direct mails. Acted as media coverage gatekeeper, ensuring consistent messaging and enhancing brand influence.

PR Intern at Burson Cohn & Wolfe (BCW)

March 1, 2022 - September 1, 2022

Supported Greater China companies in developing global communications and implementing effective PR strategies through events, campaigns, and daily media monitoring. Served clients including Huawei and MGI Tech. Assisted in Huawei Global Analyst Summit PR support by conducting media research, press release drafting, partnership article creation, and month-long media monitoring.

Branding Executive Officer at Mhome (Start-up)

October 1, 2020 - August 1, 2021

Responsible for brand marketing of a fragrance brand, developing and executing digital programs to support campaign launches and enhance brand awareness.

Content Marketing Intern & Officer at Xiaomi

November 1, 2018 - September 1, 2020

Crafted engaging content for Xiaomi’s E-commerce Mall across app, website, and social media platforms. Executed promotional campaigns achieving a UV click rate of 2.6%, surpassing average rates. Led promotion of crowdfunding product with sales reaching CN¥ 8.02 million and participant count over 36,000, achieving 2118% of the crowdfunding target.