I’m a Senior Product Designer with 5+ years of North American experience designing accessible, high-quality digital experiences across B2B SaaS, B2C, and public-sector products. I specialize in end-to-end product design—especially complex workflows, interaction design, and scalable design systems—so teams can move from research and problem framing to prototypes and delivery with clarity and speed. I also use AI-native workflows to accelerate exploration, iteration, and prototyping, while keeping user needs at the center. Most recently, I redesigned key journeys for a BC Hydro program that helps homeowners get personalized energy upgrade recommendations quickly, and I’ve previously improved ordering experiences for a mobile delivery platform and content discovery experiences at major tech companies.

Sophia Tang

I’m a Senior Product Designer with 5+ years of North American experience designing accessible, high-quality digital experiences across B2B SaaS, B2C, and public-sector products. I specialize in end-to-end product design—especially complex workflows, interaction design, and scalable design systems—so teams can move from research and problem framing to prototypes and delivery with clarity and speed. I also use AI-native workflows to accelerate exploration, iteration, and prototyping, while keeping user needs at the center. Most recently, I redesigned key journeys for a BC Hydro program that helps homeowners get personalized energy upgrade recommendations quickly, and I’ve previously improved ordering experiences for a mobile delivery platform and content discovery experiences at major tech companies.

Available to hire

I’m a Senior Product Designer with 5+ years of North American experience designing accessible, high-quality digital experiences across B2B SaaS, B2C, and public-sector products. I specialize in end-to-end product design—especially complex workflows, interaction design, and scalable design systems—so teams can move from research and problem framing to prototypes and delivery with clarity and speed.

I also use AI-native workflows to accelerate exploration, iteration, and prototyping, while keeping user needs at the center. Most recently, I redesigned key journeys for a BC Hydro program that helps homeowners get personalized energy upgrade recommendations quickly, and I’ve previously improved ordering experiences for a mobile delivery platform and content discovery experiences at major tech companies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

UI/UX Designer at Properate
January 1, 2023 - Present
Led product design for the BC Home Energy Planner and Homes+ for BC Hydro, enhancing the experience for over 1.3M homeowners. Transformed a complex 400+ attribute assessment into a streamlined digital flow requiring only 11 inputs from homeowners. Designed and launched digital products across 26,000+ buildings and 6 municipalities, enabling personalized home-energy reports and upgrade recommendations in under 5 minutes. Collaborated with diverse stakeholders to simplify technical energy data and models into clear, user-centered experiences.
Product Designer at Fantuan Delivery
January 1, 2021 - January 1, 2023
Redesigned key ordering journeys across Fantuan’s mobile app and website, improving information architecture, interaction patterns, and end-to-end customer experience. Simplified discovery and checkout flows, contributing to an approximate 12% increase in order completion rates. Worked with product and engineering partners to shape end-to-end experience improvements from research insights through design and delivery.
Product Designer at Tencent
January 1, 2017 - January 1, 2021
Led UX and interaction design for Tiantian Kuaibao to improve content discovery for 100M MAU. Designed personalized content and sharing experiences, leveraging user research to boost engagement. Collaborated with PMs and engineers on WeChat feature work from research through launch, ensuring smooth integration and a consistent user experience.
Junior Product Designer at Sohu.com Inc.
January 1, 2015 - January 1, 2017
Contributed to the UX/UI design of Sohu News, enhancing user engagement for a platform with over 54M monthly active users. Applied UX/UI skills to improve content presentation and interaction patterns in support of user-focused product outcomes.

Education

Master of Engineering, Digital Communication and Media/Multimedia at Harbin Institute of Technology
January 1, 2012 - January 1, 2015
Bachelor of Architecture at Southeast University
January 1, 2007 - January 1, 2012
Master of Engineering, Digital Communication and Media/Multimedia at Harbin Institute of Technology
January 1, 2012 - January 1, 2015
Workshop (Architecture) at Yale University
January 11, 2030 - August 28, 2026
Bachelor of Architecture at Southeast University
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Government, Energy & Utilities, Professional Services