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I am a Senior Marketing Manager with nearly 30 years of experience in the IT sector, holding a Master’s in Marketing. I specialize in leading regional marketing initiatives across EMEA, combining strategy, demand generation, and project management to deliver measurable business impact. Fluent in English and French, I’m adaptable, collaborative, and focused on optimizing processes and driving ROI. I have a proven track record in fast-paced, high-growth environments where I build marketing programs that engage prospects, customers, and channel partners. I believe in practical, accountable marketing that is closely connected to real business outcomes.…I am a Senior Marketing Manager with nearly 30 years of experience in the IT sector, holding a Master’s in Marketing. I specialize in leading regional marketing initiatives across EMEA, combining strategy, demand generation, and project management to deliver measurable business impact. Fluent in English and French, I’m adaptable, collaborative, and focused on optimizing processes and driving ROI. I have a proven track record in fast-paced, high-growth environments where I build marketing programs that engage prospects, customers, and channel partners. I believe in practical, accountable marketing that is closely connected to real business outcomes.

Sophie Palmer

Marketing Strategist, ABM Marketer, Digital Marketer, +2

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I am a Senior Marketing Manager with nearly 30 years of experience in the IT sector, holding a Master’s in Marketing. I specialize in leading regional marketing initiatives across EMEA, combining strategy, demand generation, and project management to deliver measurable business impact. Fluent in English and French, I’m adaptable, collaborative, and focused on optimizing processes and driving ROI. I have a proven track record in fast-paced, high-growth environments where I build marketing programs that engage prospects, customers, and channel partners. I believe in practical, accountable marketing that is closely connected to real business outcomes.…I am a Senior Marketing Manager with nearly 30 years of experience in the IT sector, holding a Master’s in Marketing. I specialize in leading regional marketing initiatives across EMEA, combining strategy, demand generation, and project management to deliver measurable business impact. Fluent in English and French, I’m adaptable, collaborative, and focused on optimizing processes and driving ROI. I have a proven track record in fast-paced, high-growth environments where I build marketing programs that engage prospects, customers, and channel partners. I believe in practical, accountable marketing that is closely connected to real business outcomes.

Available to hire

I am a Senior Marketing Manager with nearly 30 years of experience in the IT sector, holding a Master’s in Marketing. I specialize in leading regional marketing initiatives across EMEA, combining strategy, demand generation, and project management to deliver measurable business impact. Fluent in English and French, I’m adaptable, collaborative, and focused on optimizing processes and driving ROI.

I have a proven track record in fast-paced, high-growth environments where I build marketing programs that engage prospects, customers, and channel partners. I believe in practical, accountable marketing that is closely connected to real business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Senior Marketing Manager EMEA at Platform.sh

January 1, 2023 - June 5, 2024

Lead marketing strategy and execution across EMEA, aligning regional activities with global priorities and local market needs. Manage the regional marketing budget to achieve an ROI consistently over 20x. Design and deliver ABM (1:1 and 1:Few) programs targeting high-value accounts to support new acquisitions and customer expansion. Build and execute marketing programs in collaboration with channel partners to generate pipeline. Plan and run integrated campaigns including email, webinars, micro-events, and tradeshows. Track, analyze, and optimize campaign performance ensuring marketing's contribution to revenue. Utilize Salesforce, Marketo, and Google Analytics for campaign management, tracking, and reporting. Organize and execute a variety of EMEA events, create marketing materials, coordinate speakers, and manage sponsorships. Produce live webcasts, manage social media dashboards, and support lead nurturing and campaign operations.

Field Marketing Manager, EMEA at EnterpriseDB (EDB)

January 1, 2015 - January 1, 2023

Led marketing strategy and execution for EMEA region, managing budget efficiently with strong ROI. Designed ABM campaigns for key accounts to drive acquisition and expansion. Built programs with channel partners for joint pipeline development. Organized integrated campaigns across various platforms and events. Tracked and optimised campaign metrics including MQLs, SQLs, and opportunities supporting pipeline and revenue growth. Managed contracts and execution of regional events such as tradeshows, webinars, and co-marketing with partners. Produced webcasts, created visual marketing assets, and developed engagement monitoring tools. Supported campaign operations including Salesforce and Marketo management. Collaborated with Sales, Marketing, and Customer Success teams to align goals and improve marketing impact. Assisted OEM sales lead generation through web trials and events.

Event Marketing Specialist, EMEA at TestPlant

January 1, 2013 - January 1, 2015

Planned and organised a range of marketing events focused on clear business outcomes. Collaborated with sales and marketing teams to support regional pipeline growth. Created event materials and coordinated logistics.

Sales & Marketing Coordinator at Commerce Guys

January 1, 2008 - January 1, 2013

Supported sales and marketing initiatives, coordinating campaign operations and communications within the EMEA region.

Marketing Executive at Logica

January 1, 2007 - January 1, 2008

Managed marketing duties as part of a coordinated team, supporting strategic goals and communications.

Senior Marketing Manager EMEA at Platform.sh

January 1, 2023 - June 12, 2024

Lead marketing strategy and execution, aligning regional activities with global priorities while addressing local market needs. Manage the regional marketing budget, consistently achieving an ROI of 20x+ marketing investment. Design and deliver ABM 1:1 and ABM 1:Few programs targeting high-value accounts, with campaigns focused on both new customer acquisition and customer expansion. Build and execute marketing programs in collaboration with channel partners and alliances to support joint pipeline generation. Plan and run integrated campaigns across email, webinars, micro-events, tradeshows, and vertical-specific events to drive pipeline generation and brand awareness. Track, analyze, and optimize campaign performance (MQLs, SQLs, Opportunities) to maximize marketing’s contribution to revenue. Use Salesforce, Marketo, and Google Analytics for campaign management, tracking, and reporting.

Field Marketing Manager, EMEA at EnterpriseDB (EDB)

January 1, 2015 - January 1, 2023

Managed contracts and end-to-end execution of large- and small-scale EMEA events including tradeshows, webinars, customer roundtables, and co-marketing initiatives with partners. Created event materials, coordinated speakers and sponsors, and tracked ROI based on pipeline and revenue contribution. Produced live webcasts using StreamYard and BuzzSprout; created visual assets with Canva; and developed social media dashboards to monitor engagement. Supported campaign operations, including Salesforce account management, Marketo tracking, and lead nurturing processes. Conducted market research, analyzed campaign results, and provided insights to shape future marketing strategies. Collaborated across Sales, Marketing, and Customer Success teams to align on objectives and maximize event impact. Assisted with lead generation for the OEM sales team, identifying high-potential prospects through web trials and events.

Event Marketing Specialist, EMEA at TestPlant

January 1, 2013 - January 1, 2015

Sales & Marketing Coordinator at Commerce Guys

January 1, 2008 - January 1, 2013

Marketing Executive at Logica

January 1, 2007 - January 1, 2008