I am a creative and detail-oriented fashion design and digital marketing professional with a strong background in contour/garment design, print and surface pattern design, and end-to-end product development from concept to completion. I blend strong technical skills in Adobe tools with a commercial mindset, client collaboration, and project management experience. I also create and manage engaging social media and influencer/paid campaigns, using analytics, trend forecasting, and content strategy to drive organic growth and measurable performance. I work confidently both independently and as part of a team, staying organised and calm under deadlines while delivering high-quality, on-brand results.

Sophie Smale

I am a creative and detail-oriented fashion design and digital marketing professional with a strong background in contour/garment design, print and surface pattern design, and end-to-end product development from concept to completion. I blend strong technical skills in Adobe tools with a commercial mindset, client collaboration, and project management experience. I also create and manage engaging social media and influencer/paid campaigns, using analytics, trend forecasting, and content strategy to drive organic growth and measurable performance. I work confidently both independently and as part of a team, staying organised and calm under deadlines while delivering high-quality, on-brand results.

Available to hire

I am a creative and detail-oriented fashion design and digital marketing professional with a strong background in contour/garment design, print and surface pattern design, and end-to-end product development from concept to completion. I blend strong technical skills in Adobe tools with a commercial mindset, client collaboration, and project management experience.

I also create and manage engaging social media and influencer/paid campaigns, using analytics, trend forecasting, and content strategy to drive organic growth and measurable performance. I work confidently both independently and as part of a team, staying organised and calm under deadlines while delivering high-quality, on-brand results.

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Work Experience

Freelance Designer at Self Employed
July 27, 2026 - Present
Founder & Creative Director at SNCtuary, Global Talent Management + Design Studio
November 1, 2023 - Present
Managed influencer talent and brand collaborations, delivering content campaigns for fashion and lifestyle brands. Built and maintained client partnerships, led project timelines and creative direction, and developed engaging organic content (photo/video) for 70+ global brands. Created content calendars and strategy aligned to brand voice and goals, managed community engagement (comments/DMs/tagging), and refined strategy based on performance metrics. Collaborated with photographers, stylists, and videographers to produce campaign assets.
Freelance Fashion Designer / Content Creation (Freelance)
January 1, 2023 - Present
Design and development of original garments and collections for global brands, including textile and print design. Produce design deliverables from concept through to final outcomes, and create textile/print artworks. Worked directly with clients on bespoke and freelance projects while managing end-to-end design processes under deadlines.
Head of Talent & Global Marketing (Influencers, Models) at MM Models Influencers
June 1, 2021 - November 30, 2023
Led PR and influencer marketing strategy across multi-channel campaigns, managing high-priority initiatives with tight deadlines and performance targets. Coordinated influencer and brand collaborations, oversaw talent pool management, briefing, and delivery of campaign assets, while reporting on coverage and ROI to stakeholders. Managed community/customer service enquiries via social platforms and ensured timely, professional responses. Worked with cross-functional teams to deliver launches, events, and ongoing influencer programming.
Quality Assurance / Design Support at e-commerce fashion supplier (Leicester)
January 1, 2021 - May 31, 2021
Ensured design consistency and product quality through sample review and adjustment to meet e-commerce quality standards. Supported with multi-product young ladies wear design input across product categories (e.g., jersey/woven) and collaborated with cross-functional teams including product managers, merchandisers, and manufacturers to ensure feasibility and alignment with production capabilities.

Education

BA HONS Contour Fashion at De Montfort University
September 27, 2019 - July 1, 2023
BA Hons at De Montfort University
January 1, 2020 - January 1, 2021
BTEC at Warwickshire College Group (Royal Leamington Spa)
January 1, 2018 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Professional Services, Retail, Media & Entertainment, Education, Consumer Goods