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Hi, I'm Sophie Evans, a creative marketing strategist with 7+ years of experience at the intersection of beauty, wellness, and entertainment brands. I translate data (CTR, CVR, ROAS, Watch Time) into actionable, performance-led creative strategies that drive conversions and e-commerce growth. I excel at bridging creative and performance, briefing creators and collaborating with media buyers and designers to produce data-led, scroll-stopping ads that scale across Meta and TikTok. I manage the full UGC and influencer cycle, lead product launches, and expand brand presence into new markets with content that resonates.…Hi, I'm Sophie Evans, a creative marketing strategist with 7+ years of experience at the intersection of beauty, wellness, and entertainment brands. I translate data (CTR, CVR, ROAS, Watch Time) into actionable, performance-led creative strategies that drive conversions and e-commerce growth. I excel at bridging creative and performance, briefing creators and collaborating with media buyers and designers to produce data-led, scroll-stopping ads that scale across Meta and TikTok. I manage the full UGC and influencer cycle, lead product launches, and expand brand presence into new markets with content that resonates.

Sophie Evans

Marketing Strategist, Creative Director, Content Creator, +6

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Hi, I'm Sophie Evans, a creative marketing strategist with 7+ years of experience at the intersection of beauty, wellness, and entertainment brands. I translate data (CTR, CVR, ROAS, Watch Time) into actionable, performance-led creative strategies that drive conversions and e-commerce growth. I excel at bridging creative and performance, briefing creators and collaborating with media buyers and designers to produce data-led, scroll-stopping ads that scale across Meta and TikTok. I manage the full UGC and influencer cycle, lead product launches, and expand brand presence into new markets with content that resonates.…Hi, I'm Sophie Evans, a creative marketing strategist with 7+ years of experience at the intersection of beauty, wellness, and entertainment brands. I translate data (CTR, CVR, ROAS, Watch Time) into actionable, performance-led creative strategies that drive conversions and e-commerce growth. I excel at bridging creative and performance, briefing creators and collaborating with media buyers and designers to produce data-led, scroll-stopping ads that scale across Meta and TikTok. I manage the full UGC and influencer cycle, lead product launches, and expand brand presence into new markets with content that resonates.

Available to hire

Hi, I’m Sophie Evans, a creative marketing strategist with 7+ years of experience at the intersection of beauty, wellness, and entertainment brands. I translate data (CTR, CVR, ROAS, Watch Time) into actionable, performance-led creative strategies that drive conversions and e-commerce growth.

I excel at bridging creative and performance, briefing creators and collaborating with media buyers and designers to produce data-led, scroll-stopping ads that scale across Meta and TikTok. I manage the full UGC and influencer cycle, lead product launches, and expand brand presence into new markets with content that resonates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Social Media Executive at Vector Consumer Beauty & Wellness

May 1, 2025 - October 27, 2025

Led performance-driven social and paid ad strategy for three beauty & wellness e-commerce brands (Dose & Co., We are Solv., Pura Collagen). Developed and delivered creative briefs for UGC and influencer content, applying frameworks (problem-solution, testimonials, offer-led messaging). Managed end-to-end UGC cycle — sourcing, briefing, editing, and optimising for performance. Translated analytics (CTR, CVR, ROAS, Watch Time) into actionable creative changes, iterating ad concepts to improve conversions and scale winning creatives. Collaborated with creators, designers, and media buyers to align campaigns with funnel stages (awareness, consideration, conversion). Supported product launches and brand activations in new markets such as the US, ensuring content maximises e-commerce growth.

Freelance Marketing Manager at Various (Nursethetics, Mind & Body Massage Therapy, Beacon BMS, Data Annotation AI, Linghams Events)

May 31, 2025 - May 31, 2025

Led creative projects, delivered social strategies and creative content, boosting engagement and recognition. Adapted quickly across sectors, managing multiple projects and campaigns. Planned, captured and executed creative strategy for major UK book launches, creating marketing materials (flyers, posters, leaflets and social posts) and launched LinkedIn strategy for BeaconBMS, boosting awareness and gaining pilot customers.

Digital Marketing Manager/Creative Director at Modern Sky UK

June 30, 2024 - June 30, 2024

Scaled and managed digital marketing for 50+ artists; managed relations with artists and teams, including contract negotiations, onboarding, tour scheduling, ticket and merch sales. Directed digital campaigns for major record labels (Polydor, Island, Modern Sky, Run-On, Virgin), integrating paid ads, email, and social to exceed KPIs. Tested and iterated creative concepts across funnel stages, optimizing based on audience response and performance metrics. Increased conversions and engagement, securing a #1 album release.

Content Creator at Give Me Cosmetics

January 31, 2022 - January 31, 2022

Launched Give Me Cosmetics on TikTok using influencer marketing, affiliates and creating authentic, organic content in-house. Produced short-form branded video content, achieving a 25% uplift in engagement. Enhanced e-commerce sales funnel through tailored creative storytelling. Planned, implemented and captured product shoots with models and creators.