Sophie Evans

Led creative projects, delivered social strategies and creative content, boosting engagement and recognition. Adapted quickly across sectors, managing multiple projects and campaigns. Planned, captured and executed creative strategy for major UK book launches, creating marketing materials (flyers, posters, leaflets and social posts) and launched LinkedIn strategy for BeaconBMS, boosting awareness and gaining pilot customers.

Led performance-driven social and paid ad strategy for three beauty & wellness e-commerce brands (Dose & Co., We are Solv., Pura Collagen). Developed and delivered creative briefs for UGC and influencer content, applying frameworks (problem-solution, testimonials, offer-led messaging). Managed end-to-end UGC cycle — sourcing, briefing, editing, and optimising for performance. Translated analytics (CTR, CVR, ROAS, Watch Time) into actionable creative changes, iterating ad concepts to improve conversions and scale winning creatives. Collaborated with creators, designers, and media buyers to align campaigns with funnel stages (awareness, consideration, conversion). Supported product launches and brand activations in new markets such as the US, ensuring content maximises e-commerce growth.

Scaled and managed digital marketing for 50+ artists; managed relations with artists and teams, including contract negotiations, onboarding, tour scheduling, ticket and merch sales. Directed digital campaigns for major record labels (Polydor, Island, Modern Sky, Run-On, Virgin), integrating paid ads, email, and social to exceed KPIs. Tested and iterated creative concepts across funnel stages, optimizing based on audience response and performance metrics. Increased conversions and engagement, securing a #1 album release.