Sophie Randell

I’m Sophie Randell, a passionate writer and multifaceted creative with a sharp eye for sarcasm and cultural analysis. I blend branding, design, and storytelling to craft copy that informs, engages, and sometimes challenges the status quo.

For the last 18 months I’ve been the sole writer for our daily email newsletter at The Attention Seeker, growing subscribers from 0 to over 14,000. I also teach as a lecturer at AUT and contribute to branding, design, and marketing efforts in dynamic environments, driven by curiosity, empathy, and a relentless work ethic.