Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Sophie Randell, a passionate writer and multifaceted creative with a sharp eye for sarcasm and cultural analysis. I blend branding, design, and storytelling to craft copy that informs, engages, and sometimes challenges the status quo. For the last 18 months I've been the sole writer for our daily email newsletter at The Attention Seeker, growing subscribers from 0 to over 14,000. I also teach as a lecturer at AUT and contribute to branding, design, and marketing efforts in dynamic environments, driven by curiosity, empathy, and a relentless work ethic.…I'm Sophie Randell, a passionate writer and multifaceted creative with a sharp eye for sarcasm and cultural analysis. I blend branding, design, and storytelling to craft copy that informs, engages, and sometimes challenges the status quo. For the last 18 months I've been the sole writer for our daily email newsletter at The Attention Seeker, growing subscribers from 0 to over 14,000. I also teach as a lecturer at AUT and contribute to branding, design, and marketing efforts in dynamic environments, driven by curiosity, empathy, and a relentless work ethic.

Sophie Randell





I'm Sophie Randell, a passionate writer and multifaceted creative with a sharp eye for sarcasm and cultural analysis. I blend branding, design, and storytelling to craft copy that informs, engages, and sometimes challenges the status quo. For the last 18 months I've been the sole writer for our daily email newsletter at The Attention Seeker, growing subscribers from 0 to over 14,000. I also teach as a lecturer at AUT and contribute to branding, design, and marketing efforts in dynamic environments, driven by curiosity, empathy, and a relentless work ethic.…I'm Sophie Randell, a passionate writer and multifaceted creative with a sharp eye for sarcasm and cultural analysis. I blend branding, design, and storytelling to craft copy that informs, engages, and sometimes challenges the status quo. For the last 18 months I've been the sole writer for our daily email newsletter at The Attention Seeker, growing subscribers from 0 to over 14,000. I also teach as a lecturer at AUT and contribute to branding, design, and marketing efforts in dynamic environments, driven by curiosity, empathy, and a relentless work ethic.

Available to hire

I’m Sophie Randell, a passionate writer and multifaceted creative with a sharp eye for sarcasm and cultural analysis. I blend branding, design, and storytelling to craft copy that informs, engages, and sometimes challenges the status quo.

For the last 18 months I’ve been the sole writer for our daily email newsletter at The Attention Seeker, growing subscribers from 0 to over 14,000. I also teach as a lecturer at AUT and contribute to branding, design, and marketing efforts in dynamic environments, driven by curiosity, empathy, and a relentless work ethic.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Intermediate

Work Experience

Writer at The Attention Seeker

January 1, 2022 - Present

Sole writer for the daily email newsletter; responsible for content creation, tone, and engagement; grew newsletter subscribers from 0 to over 14,000 in 18 months.

Lecturer at AUT

January 1, 2024 - Present

Lecturer, contributing to ongoing course delivery and student engagement.

Bar & Restaurant Manager at 46 & York

January 1, 2021 - December 31, 2022

Managed bar and restaurant operations, staff, and guest experience.

Salon Coordinator at Marina Hair Salon

January 1, 2016 - December 31, 2021

Coordinated salon operations and client services.