Sora Lavashnee Naidu

• Pre-press, reprographics & print-ready file preparation (offset, digital, large-format & OOH) • Print, digital & cross-platform campaign collateral • Layout, typography & artwork refinement • Colour management, correction & retouching • Brand CI compliance & quality control • Workflow optimisation & production troubleshooting • CI-compliant template development to improve efficiency and reduce errors • Develop motion and digital assets - HTML banners, animated social ads & mobile/in-app assets • Pitch decks, tender documents & presentation material • Mock-ups & campaign visualisation

• Execute high-quality reprographics across print, large-format & OOH with full production readiness • Design and layout print & digital collateral aligned with brand CI and technical specifications • Perform image retouching and colour correction • Produce detailed mock-ups and visualisations for pitches and campaign presentations • Create and design pitch decks, presentations and client-facing documents • Prepare and structure bid and tender documents for clarity, consistency, and brand alignment • Design and implement CI-compliant templates to optimise workflow efficiency and improve turnaround times • Collaborate with creative, marketing teams and vendors to ensure files meet production specs (bleed, resolution, trapping, crop marks, finishes, etc) • Act as liaison between creative and production departments to streamline workflows and reduce errors • Track timelines, manage deliverables, and facilitate fast feedback loops to ensure accurate, on-time execution • Develop production-ready assets for activation campaigns including launches, promotions and events

• Deliver high-precision, print-ready layouts and reprographics across print, large-format and OOH environments • Design and layout print & digital marketing collateral with strict CI and technical alignment • Perform retouching, artwork refinement and colour management for final production • Produce mock-ups and visual concepts for pitches, proposals and campaign presentations • Build CI-compliant templates that dramatically improved workflow efficiency and turnaround times • Coordinate across graphic designers, project managers and production vendors for spec clarity and output accuracy • Liaise between creative and production teams, troubleshooting artwork issues and pre-press failures independently • Manage my own timelines and handoffs to keep large-scale, multi-format production moving accurately and efficiently