I'm a Production (DTP) & Layout Artist with 15+ years of experience in pre-press, reprographics and digital & print production. I have extensive experience across a wide range of print applications and production methods, as well as digital rollout platforms. I'm a trusted technical lead who solves complex production issues, prevents costly errors, and improves workflows through CI-compliant templates and process optimization. I manage projects efficiently, stay detail-focused, and deliver reliable results under tight deadlines while maintaining brand consistency.…

Sora Lavashnee Naidu

I'm a Production (DTP) & Layout Artist with 15+ years of experience in pre-press, reprographics and digital & print production. I have extensive experience across a wide range of print applications and production methods, as well as digital rollout platforms. I'm a trusted technical lead who solves complex production issues, prevents costly errors, and improves workflows through CI-compliant templates and process optimization. I manage projects efficiently, stay detail-focused, and deliver reliable results under tight deadlines while maintaining brand consistency.…

Available to hire

I’m a Production (DTP) & Layout Artist with 15+ years of experience in pre-press, reprographics and digital & print production. I have extensive experience across a wide range of print applications and production methods, as well as digital rollout platforms.

I’m a trusted technical lead who solves complex production issues, prevents costly errors, and improves workflows through CI-compliant templates and process optimization. I manage projects efficiently, stay detail-focused, and deliver reliable results under tight deadlines while maintaining brand consistency.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Production Designer / Artworker at Freelancer
January 1, 2026 - Present
• Pre-press, reprographics & print-ready file preparation (offset, digital, large-format & OOH) • Print, digital & cross-platform campaign collateral • Layout, typography & artwork refinement • Colour management, correction & retouching • Brand CI compliance & quality control • Workflow optimisation & production troubleshooting • CI-compliant template development to improve efficiency and reduce errors • Develop motion and digital assets - HTML banners, animated social ads & mobile/in-app assets • Pitch decks, tender documents & presentation material • Mock-ups & campaign visualisation
Senior Production & Layout Artist at SHIFT
August 14, 2023 - December 31, 2025
• Execute high-quality reprographics across print, large-format & OOH with full production readiness • Design and layout print & digital collateral aligned with brand CI and technical specifications • Perform image retouching and colour correction • Produce detailed mock-ups and visualisations for pitches and campaign presentations • Create and design pitch decks, presentations and client-facing documents • Prepare and structure bid and tender documents for clarity, consistency, and brand alignment • Design and implement CI-compliant templates to optimise workflow efficiency and improve turnaround times • Collaborate with creative, marketing teams and vendors to ensure files meet production specs (bleed, resolution, trapping, crop marks, finishes, etc) • Act as liaison between creative and production departments to streamline workflows and reduce errors • Track timelines, manage deliverables, and facilitate fast feedback loops to ensure accurate, on-time execution • Develop production-ready assets for activation campaigns including launches, promotions and events
Senior Production Artist & Designer at Provantage Media Group
October 1, 2019 - July 31, 2023
• Deliver high-precision, print-ready layouts and reprographics across print, large-format and OOH environments • Design and layout print & digital marketing collateral with strict CI and technical alignment • Perform retouching, artwork refinement and colour management for final production • Produce mock-ups and visual concepts for pitches, proposals and campaign presentations • Build CI-compliant templates that dramatically improved workflow efficiency and turnaround times • Coordinate across graphic designers, project managers and production vendors for spec clarity and output accuracy • Liaise between creative and production teams, troubleshooting artwork issues and pre-press failures independently • Manage my own timelines and handoffs to keep large-scale, multi-format production moving accurately and efficiently
Senior Print/Digital Production Artist & Designer at Wetpaint
January 1, 2019 - September 30, 2019
• Execute reprographics for print, large-format, OOH and online media with precision and production-ready accuracy • Design and layout print & digital marketing collateral adhering to CI and technical specifications • Perform high-end image retouching, colour correction and final artwork refinement • Produce mock-ups and visual campaign concepts for pitches and stakeholder presentations • Create CI-compliant workflow templates that improved studio output consistency and handoff accuracy • Self-taught motion and digital production including animated social ads, HTML banners and mobile in-app assets • Act as a central bridge between creative and production, solving complex technical issues independently to keep deadlines on track
Print & Digital Production & Layout Artist at GREY Group
August 1, 2012 - December 31, 2018
• Execute high-quality reprographics and layout across print, large-format, OOH and digital environments • Act as brand CI custodian by training new staff and guiding departments on specification accuracy • Perform advanced image retouching, colour correction, and artwork refinement for final production • Produce pitch decks, presentations, tender documents, mock-ups, print sampling and press checks • Built CI-optimised templates that noticeably reduced internal studio turnaround times and errors • Became the go-to troubleshooter for file issues, pre-flight failures and production inconsistencies • Independently caught impactful artwork and spelling errors that prevented costly reprints and protected production budgets • Managed cross-department feedback loops to enforce CI consistency and final output accuracy across high-volume campaigns

Education

Add your educational history here.

Qualifications

Diploma in Media Design & Technology
January 1, 2006 - December 31, 2007

Industry Experience

Media & Entertainment, Professional Services, Other

Skills

Experience Level