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I am a detail-oriented market research professional based in Berlin with hands-on experience in both quantitative and qualitative methods. I design, structure, and refine questionnaires to uncover actionable insights, and I excel at analyzing market trends, customer behavior, and competitive dynamics. My strengths include data preparation, interpreting complex relationships, data visualization, and turning findings into clear, actionable recommendations that support business, marketing, and product strategies. I work in a structured, collaborative yet independent manner and maintain a strong technical curiosity.…I am a detail-oriented market research professional based in Berlin with hands-on experience in both quantitative and qualitative methods. I design, structure, and refine questionnaires to uncover actionable insights, and I excel at analyzing market trends, customer behavior, and competitive dynamics. My strengths include data preparation, interpreting complex relationships, data visualization, and turning findings into clear, actionable recommendations that support business, marketing, and product strategies. I work in a structured, collaborative yet independent manner and maintain a strong technical curiosity.

Soraya Amiri

Data Analyst, Marketing Analyst, Marketing Strategist, +7

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I am a detail-oriented market research professional based in Berlin with hands-on experience in both quantitative and qualitative methods. I design, structure, and refine questionnaires to uncover actionable insights, and I excel at analyzing market trends, customer behavior, and competitive dynamics. My strengths include data preparation, interpreting complex relationships, data visualization, and turning findings into clear, actionable recommendations that support business, marketing, and product strategies. I work in a structured, collaborative yet independent manner and maintain a strong technical curiosity.…I am a detail-oriented market research professional based in Berlin with hands-on experience in both quantitative and qualitative methods. I design, structure, and refine questionnaires to uncover actionable insights, and I excel at analyzing market trends, customer behavior, and competitive dynamics. My strengths include data preparation, interpreting complex relationships, data visualization, and turning findings into clear, actionable recommendations that support business, marketing, and product strategies. I work in a structured, collaborative yet independent manner and maintain a strong technical curiosity.

Available to hire

I am a detail-oriented market research professional based in Berlin with hands-on experience in both quantitative and qualitative methods. I design, structure, and refine questionnaires to uncover actionable insights, and I excel at analyzing market trends, customer behavior, and competitive dynamics. My strengths include data preparation, interpreting complex relationships, data visualization, and turning findings into clear, actionable recommendations that support business, marketing, and product strategies. I work in a structured, collaborative yet independent manner and maintain a strong technical curiosity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

Persian

Fluent

German

Advanced

English

Advanced

Work Experience

Market Research Expert at Maat Advertising Agency

January 1, 2023 - January 1, 2023

Conducted comprehensive market research and analysis. Collected, cleaned, and coded large datasets to derive audience insights. Identified optimal timing and target groups for TV ads, enhancing campaign effectiveness. Monitored market trends and competitors, unveiling new opportunities. Delivered actionable insights through detailed reports and presentations. Enhanced strategic decision-making with data-driven recommendations. Improved campaign targeting, contributing to increased ROI.

Market Research Expert at Daart Advertising Agency

June 1, 2023 - November 6, 2025

Conducted market opportunity assessments via brand positioning and competitor analysis. Enhanced audience engagement through a data-driven content strategy. Partnered with strategists to align insights with business goals and client positioning. Tracked KPIs and compiled performance reports for strategic decision making. Identified key trends, driving effective marketing strategies. Increased audience engagement metrics by implementing targeted content. Aligned market insights with objectives, improving client satisfaction. Delivered actionable performance reports, supporting data-driven decisions.

Data Analyst, BI & Analytics Learning Projects (Freelance) at Freelance / Self-employed

June 1, 2023 - Present

Delivered interactive Power BI dashboards for stakeholders to enable real-time monitoring of KPIs and customer segments; conducted SQL/Python analyses for customer segmentation; developed an early warning system for at-risk customers to support proactive retention measures.

Market Research Expert at Maat Advertising Agency

February 1, 2022 - January 1, 2023

Survey Design & Optimization: Designed and structured comprehensive quantitative questionnaires, focusing on screener questions to target niche audience segments. Strategic Data Analysis: Developed a Power BI platform and conducted SPSS & Excel analyses on media usage, providing insights into TV and streaming audience consumption. Budget & Media Planning: Created optimized broadcast schedules and managed brand budgets, achieving increased audience reach and media efficiency. Performance Optimization: Monitored campaign KPIs and derived actionable recommendations to reduce waste and improve ROI.

Data Analyst, BI & Analytics Learning Projects (Freelance)

June 1, 2023 - Present

Delivered interactive Power BI dashboards for stakeholders to enable real-time monitoring of KPIs and customer segments; performed SQL and Python analyses for customer segmentation to support targeted marketing campaigns and improve retention; developed an early warning system for at-risk customers to enable proactive churn prevention.