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I'm Sergio Ortega Sáez, a creative and strategic leader with 20+ years of international experience shaping brand narratives, campaigns, and content ecosystems across Europe, the Middle East, and global markets. I translate global brand vision into culturally resonant, high-craft executions at the intersection of strategy, creativity, and collaboration. My career spans global media groups, international brand launches, and platform-level storytelling initiatives. I partner closely with headquarters teams while empowering local markets to deliver work that feels authentic, responsible, and on-brand. I set clear creative direction, elevate craft, and guide teams through complexity and change.…I'm Sergio Ortega Sáez, a creative and strategic leader with 20+ years of international experience shaping brand narratives, campaigns, and content ecosystems across Europe, the Middle East, and global markets. I translate global brand vision into culturally resonant, high-craft executions at the intersection of strategy, creativity, and collaboration. My career spans global media groups, international brand launches, and platform-level storytelling initiatives. I partner closely with headquarters teams while empowering local markets to deliver work that feels authentic, responsible, and on-brand. I set clear creative direction, elevate craft, and guide teams through complexity and change.

Sergio Ortega Sáez

Creative Director, Marketing Strategist, Marketing Consultant, +7

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I'm Sergio Ortega Sáez, a creative and strategic leader with 20+ years of international experience shaping brand narratives, campaigns, and content ecosystems across Europe, the Middle East, and global markets. I translate global brand vision into culturally resonant, high-craft executions at the intersection of strategy, creativity, and collaboration. My career spans global media groups, international brand launches, and platform-level storytelling initiatives. I partner closely with headquarters teams while empowering local markets to deliver work that feels authentic, responsible, and on-brand. I set clear creative direction, elevate craft, and guide teams through complexity and change.…I'm Sergio Ortega Sáez, a creative and strategic leader with 20+ years of international experience shaping brand narratives, campaigns, and content ecosystems across Europe, the Middle East, and global markets. I translate global brand vision into culturally resonant, high-craft executions at the intersection of strategy, creativity, and collaboration. My career spans global media groups, international brand launches, and platform-level storytelling initiatives. I partner closely with headquarters teams while empowering local markets to deliver work that feels authentic, responsible, and on-brand. I set clear creative direction, elevate craft, and guide teams through complexity and change.

Available to hire

I’m Sergio Ortega Sáez, a creative and strategic leader with 20+ years of international experience shaping brand narratives, campaigns, and content ecosystems across Europe, the Middle East, and global markets. I translate global brand vision into culturally resonant, high-craft executions at the intersection of strategy, creativity, and collaboration.

My career spans global media groups, international brand launches, and platform-level storytelling initiatives. I partner closely with headquarters teams while empowering local markets to deliver work that feels authentic, responsible, and on-brand. I set clear creative direction, elevate craft, and guide teams through complexity and change.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Fluent

French

Intermediate

German

Intermediate

Work Experience

Director of Industry Relations & Executive Producer, Content at G.E.M.A. – Europe (Global Entertainment Marketing Academy)

October 1, 2022 - Present

Lead creative direction and narrative framing for international brand experiences, campaigns, and content platforms engaging senior executives from 24+ countries. Translate overarching brand positioning into coherent creative systems, stage narratives, content formats, and experiential frameworks adaptable across markets. Partner with global stakeholders, regional teams, and external agencies to deliver work that balances ambition, clarity, and responsibility. Act as creative lead across film content, live storytelling, brand environments, and event experiences—ensuring a consistent, human, and credible voice. Guide multidisciplinary collaborators through clear direction, feedback, and shared creative standards. Serve as a public-facing creative representative, articulating vision and intent to international audiences and partners.

Brand & Creative Senior Manager at Discovery Italia (Warner Bros. Discovery)

July 1, 2018 - June 30, 2021

Led creative strategy and execution for international entertainment brands including Real Time, Food Network, and HGTV, aligned with global brand systems. Delivered 360° brand campaigns across film, digital, social, live, and experiential touchpoints, maintaining high craft and cultural relevance. Contributed to the Discovery+ launch, working closely with regional and international teams to ensure consistency of brand voice and audience experience. Partnered with agencies, production studios, and internal stakeholders to translate strategy into standout creative work at scale.

Head of Creative Services at SCRIPPS NETWORKS INTERACTIVE

February 1, 2014 - June 30, 2018

Set creative direction for the launch and growth of Food Network and Fine Living in Italy, within a global brand framework. Oversaw brand identity systems, campaign narratives, and experiential extensions across platforms. Built, mentored, and led a multidisciplinary creative team, fostering clarity, trust, and high standards of execution. Acted as senior creative partner to marketing, programming, and operations leadership.

Senior Creative, Brand & Marketing Roles at International Broadcast & Media Groups

August 1, 1998 - January 31, 2014

Held senior creative roles across The History Channel Iberia, Viasat (UK), Orbit / OSN (Middle East) and others. Supported channel launches, international campaigns, and large-scale brand storytelling across 40+ markets. Developed deep cultural fluency and experience navigating global complexity while maintaining brand integrity.

Europe Director of Industry Relations & Executive Producer, Content at GLOBAL ENTERTAINMENT MARKETING ACADEMY (G.E.M.A.)

October 1, 2022 - Present

Lead creative direction and narrative framing for international brand experiences, campaigns, and content platforms engaging senior executives from 24+ countries. Translate overarching brand positioning into coherent creative systems, stage narratives, content formats, and experiential frameworks adaptable across markets. Partner with global stakeholders, regional teams, and external agencies to deliver work balancing ambition, clarity, and responsibility. Act as creative lead across film content, live storytelling, brand environments, and event experiences—ensuring a consistent, human, and credible voice. Guide multidisciplinary collaborators through clear direction, feedback, and shared creative standards. Serve as a public-facing creative representative, articulating vision and intent to international audiences and partners.