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I’m Souha Othmani, a creative strategist and video editor focused on paid social for DTC and digital brands. I blend customer and competitor research with direct-response thinking to shape clear angles, hooks, offers, and ad briefs—then turn those ideas into static and video creatives designed to perform in-feed.…

Souha Othmani

Creative Strategist, Video Editor, Ad Designer, +2

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I’m Souha Othmani, a creative strategist and video editor focused on paid social for DTC and digital brands. I blend customer and competitor research with direct-response thinking to shape clear angles, hooks, offers, and ad briefs—then turn those ideas into static and video creatives designed to perform in-feed.…

Available to hire

I’m Souha Othmani, a creative strategist and video editor focused on paid social for DTC and digital brands. I blend customer and competitor research with direct-response thinking to shape clear angles, hooks, offers, and ad briefs—then turn those ideas into static and video creatives designed to perform in-feed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Copywriting

Expert

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Language

English

Fluent

French

Fluent

Spanish; Castilian

Advanced

Arabic

Fluent

Work Experience

Founder & Creative Lead at Oryxane

January 1, 2025 - Present

Lead creative strategy and paid social ad production for static and video formats. Conduct research on products, audiences, competitors, and current ad patterns to identify usable angles and creative gaps. Translate insights into hooks, concepts, scripts, ad briefs, and visual directions, with an emphasis on social-first execution and fast experimentation. Produce AI-assisted assets and edit finished ads by combining generated imagery/video, product visuals, typography, captions, and sound, while building multiple creative directions and variations per product to support ongoing testing.

Independent Designer & Content Producer

January 1, 2020 - Present

Create digital content across brand, editorial, and social projects, combining graphic design, video, typography, and art direction. Develop campaign-ready visual systems from initial concept through revisions and final delivery. Use AI-assisted workflows for rapid ideation and image/video generation to support concept exploration and production.