I’m a global media & performance marketing consultant specializing in luxury, beauty, and consumer brands, with experience across Paris and Berlin. I build full-funnel paid media strategies that connect brand equity with measurable growth—shaping campaign plans, audience strategies, and testing roadmaps to improve ROAS, revenue, traffic quality, and new customer acquisition. I’ve led international paid media investment planning, optimized cross-channel performance across paid digital ecosystems, and coordinated launches across multiple markets and stakeholders. From working in fast-paced global brand environments to managing reporting and analytics with tools like Power BI and GA, I enjoy translating business objectives into clear media strategies and continuous improvements—available for remote freelance and consulting projects.…I’m a global media & performance marketing consultant specializing in luxury, beauty, and consumer brands, with experience across Paris and Berlin. I build full-funnel paid media strategies that connect brand equity with measurable growth—shaping campaign plans, audience strategies, and testing roadmaps to improve ROAS, revenue, traffic quality, and new customer acquisition. I’ve led international paid media investment planning, optimized cross-channel performance across paid digital ecosystems, and coordinated launches across multiple markets and stakeholders. From working in fast-paced global brand environments to managing reporting and analytics with tools like Power BI and GA, I enjoy translating business objectives into clear media strategies and continuous improvements—available for remote freelance and consulting projects.WWWW…