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Digital marketing and AdTech specialist with 10+ years of experience managing 15M€+ annual media budgets across branding and performance. I lead acquisition strategies across SEA/SEM, programmatic, social, and display, with a strong focus on measurement, attribution, and data-driven optimization. I’ve transitioned media operations in-house and built scalable data architecture (GCP, server-side tracking, GA4/BigQuery, offline conversion tracking) to improve ROAS and enable value-based bidding. I also manage cross-functional teams and international stakeholders, partnering with agencies and publishers to drive measurable business growth.…Digital marketing and AdTech specialist with 10+ years of experience managing 15M€+ annual media budgets across branding and performance. I lead acquisition strategies across SEA/SEM, programmatic, social, and display, with a strong focus on measurement, attribution, and data-driven optimization. I’ve transitioned media operations in-house and built scalable data architecture (GCP, server-side tracking, GA4/BigQuery, offline conversion tracking) to improve ROAS and enable value-based bidding. I also manage cross-functional teams and international stakeholders, partnering with agencies and publishers to drive measurable business growth.

Sakina El Qarchaoui

Growth Marketer, Marketing Strategist, Digital Marketer, +5

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Digital marketing and AdTech specialist with 10+ years of experience managing 15M€+ annual media budgets across branding and performance. I lead acquisition strategies across SEA/SEM, programmatic, social, and display, with a strong focus on measurement, attribution, and data-driven optimization. I’ve transitioned media operations in-house and built scalable data architecture (GCP, server-side tracking, GA4/BigQuery, offline conversion tracking) to improve ROAS and enable value-based bidding. I also manage cross-functional teams and international stakeholders, partnering with agencies and publishers to drive measurable business growth.…Digital marketing and AdTech specialist with 10+ years of experience managing 15M€+ annual media budgets across branding and performance. I lead acquisition strategies across SEA/SEM, programmatic, social, and display, with a strong focus on measurement, attribution, and data-driven optimization. I’ve transitioned media operations in-house and built scalable data architecture (GCP, server-side tracking, GA4/BigQuery, offline conversion tracking) to improve ROAS and enable value-based bidding. I also manage cross-functional teams and international stakeholders, partnering with agencies and publishers to drive measurable business growth.

Available to hire

Digital marketing and AdTech specialist with 10+ years of experience managing 15M€+ annual media budgets across branding and performance. I lead acquisition strategies across SEA/SEM, programmatic, social, and display, with a strong focus on measurement, attribution, and data-driven optimization.

I’ve transitioned media operations in-house and built scalable data architecture (GCP, server-side tracking, GA4/BigQuery, offline conversion tracking) to improve ROAS and enable value-based bidding. I also manage cross-functional teams and international stakeholders, partnering with agencies and publishers to drive measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Arabic

Advanced

Work Experience

Digital Acquisition Manager at Omnes Education

July 1, 2024 - Present

Led multi-channel digital acquisition (SEA, SMA, display, affiliation) to drive qualified traffic and student conversions. Optimized performance using A/B testing, landing-page improvements and data-driven insights. Built GCP data architecture to centralize sources, unify the customer journey and enable value-based bidding (VBB) and offline conversion tracking. Implemented server-side tracking for improved first-party data collection and attribution accuracy. Created omnichannel dashboards in collaboration with CRM, tech and analytics teams to align digital efforts with business goals.

Digital Performance & Analytics Manager at 3W CONSULTING

June 30, 2023 - July 14, 2025

Managed media budgets for several customers and monitored KPIs to reach performance objectives. Achieved an average 25% yearly increase in results. Managed a team of 4 junior Digital Media Specialists.

Sabbatical Leave - Travel at Personal

January 31, 2023 - July 14, 2025

Certified in Vinyasa Yoga Teaching (300hrs) in Costa Rica. Engaged in community involvement in Indonesia.

Adtech Partnerships Manager at LiveRamp

January 31, 2022 - July 14, 2025

Managed an annual revenue target of €100K through strategic partnership management, service innovation, and delivery. Led negotiations, renewals, and implementations with top publishers including SnapChat for major CPAs. Generated revenue of €325K and strengthened Google collaboration by integrating GSSD & GCM into over 15 client projects, generating additional revenue of €150K.

Digital Media Acquisition Manager at Covas GMF

May 31, 2021 - July 14, 2025

Defined digital strategy, planned, and managed budgets (up to €5M) across digital channels including D2C GAMF websites. Drove acquisition and profitability by managing two direct reports and 15 external stakeholders from LiveRamp, Adevinta, Celsuis, etc. Leveraged On and Off Data to drive acquisition across CRM onboarding, up-sell, and customer loyalty. Achieved +35% YoY acquisition with a reduced budget by internalizing key media operations (DM, DV360, Native Ads, social ads).

AdTech Partnerships Manager at LiveRamp

May 1, 2021 - January 31, 2022

Managed an annual revenue target of €900K through strategic partnership management, service innovation and delivery. Led negotiations, renewals and implementations with top publishers (e.g., Snapchat) for major CPGs, generating €325K in revenue. Strengthened Google collaboration by integrating GSSD & GCM across 15+ client projects, generating €150K in revenue.

Digital Acquisition Manager at Omens Education

November 1, 2020 - Present

Led multi-channel digital acquisition strategy including SEA, SMA, display, and affiliation to drive qualified traffic and student conversions. Optimized campaign performance using A/B testing, landing page improvements, and data-driven insights. Spearheaded DCP data architecture to centralize sources, unify customer journey, and enable VVBDffm conversion tracking. Implemented server-side tracking for enhanced T-attribution, data colocation, and attribution accuracy. Built omnichannel dashboard collaborating with CRM, tech, and analytics teams to align digital efforts with business goals.

Media Program Manager at Dassault Systèmes Devoteam Management Consulting

March 31, 2018 - July 14, 2025

Managed the BtoB lead acquisition strategy for Catia and SolidWorks software. Coordinated all stakeholders involved in the "Always On" acquisition project. Managed and optimized all performance and branding campaigns across SEA, display, programmatic, social, & native ads.

Digital Media Acquisition Manager at Covéa GMF

March 1, 2018 - May 31, 2021

Defined digital strategy and managed a €5M+ budget across digital channels and GMF websites. Drove acquisition and profitability; managed 2 direct reports and 15 external stakeholders. Leveraged online and offline data to support acquisition, cross-sell (CRM onboarding), up-sell and customer loyalty. Achieved +35% year-over-year performance on the same media budget by internalizing key media operations (CM, DV360, Native Ads, Social Ads).

Digital Marketing & Acquisition Manager at Thalysar

February 28, 2017 - July 14, 2025

Led all digital-related subjects for the brand, resulting in a +48% online sales growth. Revamped front-end and back-end CMS websites. Developed an acquisition strategy across SEA, shopping, GSP, e-mailing, affiliation, display, and social ads.

Media Program Manager at Dassault Systèmes (via Devoteam Management Consulting)

February 1, 2017 - March 31, 2018

Managed B2B lead-acquisition strategy for CATIA and SolidWorks software. Coordinated all stakeholders for the “Always On” acquisition project. Managed and optimized performance and branding campaigns across SEA, display, programmatic, social and native ads.

Digital Marketing & Acquisition Manager at Thalazur

January 1, 2014 - February 28, 2017

Led all digital initiatives for the brand, resulting in +48% online sales growth. Revamped front-end and back-end (CMS) websites. Developed a full acquisition strategy including SEA, Shopping, GSP, email, affiliation, display and social ads.