Montreal. January 10. The poster needed to travel further than the show. I built the design around a masked figure at full bleed, layering distressed display type, newspaper column text, and spoken word verse directly into the composition. The red, black, and cream palette drew from protest print history to give the piece weight and credibility. It functioned as an event announcement, and as a standalone graphic, the audience would share and keep it long after the night was over.

The Crucible runs over 900 classes a year across 18 industrial art disciplines, but their social content wasn’t turning that breadth into enrollment. I designed a full Instagram suite spanning their catalog, covering flamework, glassblowing, ceramics, woodworking, and foundry work, pairing real student photography with bold type and their signature dark red palette. Each post gave a different discipline its own moment while keeping the brand consistent enough to build recognition and drive traffic toward enrollment.

Sauvage sold one bottle every three seconds in 2021 by making men feel something before they ever read the name. I developed the concept and cut a film that worked the same way, opening on a single eye, pulling back through wilderness, fire, and horses in motion, building tension with no product visible until the final frames. The voiceover and the cut points were timed so the bottle and the Dior wordmark landed like a conclusion the viewer had already reached on their own.

Portuguese residency was a fragmented experience. Applicants juggled disconnected fiscal representatives, real estate advisors, and visa consultants, creating friction at every step of a high-stakes transition. I built Welbridge around one idea: relocation as a single seamless journey. One brand, one process, one point of certainty, unifying NIF acquisition, remote banking, visa assistance, and real estate advisory into a single trusted platform. From concept to over 1,000 clients served. Welbridge defined the market it entered.

M&A advisory firms operate at the highest level of corporate finance but most look like they don’t. I led a full rebrand including a new logo, complete UI/UX, and physical collateral, anchoring everything in a rigid industrial grid and surgical typographic hierarchy. Scroll-linked digital interactions and deal room print materials operate from the same visual logic rather than two separate briefs. The result is a presence that communicates total market authority before a conversation begins.

Most AI product launches read like release notes. For ElevenLabs’ SFX model upgrade, we treated the product interface as the primary cinematic subject. Buttons, sliders, and prompt fields are the visual language. That discipline scaled into a full social campaign where each asset highlighted a different capability while holding one authoritative aesthetic. Delivered across motion video, eight social assets, conference environment, and branded merch. One system. Every surface.