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I am a dynamic and forward-thinking Music Production & Audio Experience Leader with 10+ years of progressive expertise in studio production, sound engineering, live audio execution, creative direction, and artist development. I transform artistic concepts into commercially compelling audio experiences while optimizing workflows, elevating sound quality, and guiding talent toward industry-ready results. I thrive at leading cross-functional production teams, implementing cutting-edge audio technologies, and driving strategic decisions that boost brand visibility and audience engagement.…I am a dynamic and forward-thinking Music Production & Audio Experience Leader with 10+ years of progressive expertise in studio production, sound engineering, live audio execution, creative direction, and artist development. I transform artistic concepts into commercially compelling audio experiences while optimizing workflows, elevating sound quality, and guiding talent toward industry-ready results. I thrive at leading cross-functional production teams, implementing cutting-edge audio technologies, and driving strategic decisions that boost brand visibility and audience engagement.

D'SHAYA SMITH

PRO

Music Producer, Sound Designer, Audio Engineer, +2

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I am a dynamic and forward-thinking Music Production & Audio Experience Leader with 10+ years of progressive expertise in studio production, sound engineering, live audio execution, creative direction, and artist development. I transform artistic concepts into commercially compelling audio experiences while optimizing workflows, elevating sound quality, and guiding talent toward industry-ready results. I thrive at leading cross-functional production teams, implementing cutting-edge audio technologies, and driving strategic decisions that boost brand visibility and audience engagement.…I am a dynamic and forward-thinking Music Production & Audio Experience Leader with 10+ years of progressive expertise in studio production, sound engineering, live audio execution, creative direction, and artist development. I transform artistic concepts into commercially compelling audio experiences while optimizing workflows, elevating sound quality, and guiding talent toward industry-ready results. I thrive at leading cross-functional production teams, implementing cutting-edge audio technologies, and driving strategic decisions that boost brand visibility and audience engagement.

Available to hire

Atlanta, United States

I am a dynamic and forward-thinking Music Production & Audio Experience Leader with 10+ years of progressive expertise in studio production, sound engineering, live audio execution, creative direction, and artist development.
I transform artistic concepts into commercially compelling audio experiences while optimizing workflows, elevating sound quality, and guiding talent toward industry-ready results. I thrive at leading cross-functional production teams, implementing cutting-edge audio technologies, and driving strategic decisions that boost brand visibility and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Music Industry Professional at Independent / Self-employed

May 1, 2020 - Present

Deliver full-cycle music production services, elevating artist projects through creative direction, sound design, and high-quality audio engineering. Produce original music tailored to artist vision and industry standards; oversee recording, mixing, and mastering workflows; collaborate on sound concepts, arrangement, and project development; apply advanced DAW tools and design techniques to refine audio quality; boost artist visibility through strategic content planning and brand-focused promotion.

Audio Visual Technician at I.A.T.S.E. Local 16

July 1, 2018 - January 1, 2020

Ensured seamless technical delivery for live events by operating and maintaining professional audio-visual systems. Set up audio consoles, lighting systems, microphones, projectors, and displays. Troubleshot live AV issues quickly during high-pressure events and performances. Conducted routine equipment testing, repairs, and quality maintenance. Adapted to rapid technical changes and supported large-scale event transitions. Collaborated with production teams to meet complex technical requirements.

Grassroots Creator at ILLArtistry

April 1, 2009 - October 1, 2017

Developed artist brands and led marketing initiatives that expanded visibility for emerging Hip-Hop and R&B artists. Designed public images, brand identities, and promotional campaigns for artists. Executed social media strategies across Facebook, Twitter, blogs, and digital platforms. Cultivated collaborations among artists, industry professionals, and managers. Produced tapes, visuals, and promotional materials to support audience growth. Analyzed target demographics to boost music placement and online engagement.

Music Director/A&R at astro/genesis records

July 1, 2013 - January 1, 2014

Directed creative strategy and talent development to shape artist success and strengthen music market appeal. Researched and scouted new talent based on performance quality and commercial potential. Directed studio sessions, production schedules, and recording logistics. Guided artists in creative decisions to ensure commercial relevance and alignment with trends. Managed budgeting, timelines, and studio staff to support efficient project delivery. Built partnerships with venues, promoters, and media outlets to elevate artist exposure.

Feature Writer at Street Report Magazine

January 1, 2009 - August 1, 2009

Produced monthly articles highlighting hip-hop culture, rising artists, and fashion trends for a growing southern readership. Researched and wrote feature articles using industry knowledge and cultural trends. Conducted interviews and collaborated with editors to ensure content accuracy. Built audience engagement with relevant artist-centered storytelling. Maintained consistent publication deadlines with high-quality editorial output. Strengthened magazine visibility through timely, trend-focused content.

Medical Claims Clerk at Blue Shield of California

May 1, 2008 - May 1, 2008

Supported claim processing and filing accuracy to maintain compliance and efficient workflow operations. Processed and organized medical claims following strict procedural guidelines. Entered claim data into internal systems with accuracy and consistency. Used alphanumeric filing systems to manage large volumes of claim documents. Followed medical terminology standards and compliance protocols. Maintained structured documentation to support administrative efficiency.

Tier 2 Call Center Representative at Kodak EasyShare Gallery

October 1, 2007 - January 1, 2008

Provided high-level customer and technical support for online photo processing systems during peak volume periods. Handled 60–80 customer calls daily, resolving technical and order-related issues. Troubleshot digital system errors and escalated complex issues as needed. Tracked missing orders and collaborated with teams to resolve processing problems. Provided detailed solutions for photo recovery and order corrections. Earned supervisor commendation for outstanding service resolving a major customer issue.

Sales Associate at Zebra's Tattoo and Piercing

June 1, 2005 - August 1, 2005

Assisted customers in selecting safe, suitable products while maintaining a clean and professional retail environment. Advised customers based on item sensitivity, safety standards, and preferences. Maintained strong product knowledge to support informed recommendations. Processed sales transactions with accuracy and customer professionalism. Rejected store hygiene and safety guidelines to reassure customers. Provided helpful guidance to reduce customer uncertainty and increase satisfaction.

Sales Associate at Icaboodle, Inc

June 1, 2004 - December 1, 2004

Supported digital product sales by educating and converting prospective clients through direct outreach. Contacted and qualified leads generated from online customer inquiries. Explained digital business card and website service features to prospective buyers. Maintained deep knowledge of digital service offerings for accurate guidance. Finalized sales through consistent follow-up and client relationship building. Supported company growth by managing 10 – 20 weekly outreach calls.