SEO and Digital Marketing Strategy Specialist with hands-on experience driving organic growth through technical SEO, on-page/off-page optimization, keyword research, content clustering, and strong data/analytics. Worked directly with CEOs, built content ecosystems for topical authority, and managed scalable SEO processes across tools and platforms to deliver measurable results. Known for data-driven decision making using GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, along with structured content architecture, schema markup, site audits, and SEO reporting dashboards. Also led teams of content writers to create AI-friendly, search-optimized content aligned with modern search standards and evolving industry requirements.

Sourav Dutta

SEO and Digital Marketing Strategy Specialist with hands-on experience driving organic growth through technical SEO, on-page/off-page optimization, keyword research, content clustering, and strong data/analytics. Worked directly with CEOs, built content ecosystems for topical authority, and managed scalable SEO processes across tools and platforms to deliver measurable results. Known for data-driven decision making using GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, along with structured content architecture, schema markup, site audits, and SEO reporting dashboards. Also led teams of content writers to create AI-friendly, search-optimized content aligned with modern search standards and evolving industry requirements.

Available to hire

SEO and Digital Marketing Strategy Specialist with hands-on experience driving organic growth through technical SEO, on-page/off-page optimization, keyword research, content clustering, and strong data/analytics. Worked directly with CEOs, built content ecosystems for topical authority, and managed scalable SEO processes across tools and platforms to deliver measurable results.

Known for data-driven decision making using GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, along with structured content architecture, schema markup, site audits, and SEO reporting dashboards. Also led teams of content writers to create AI-friendly, search-optimized content aligned with modern search standards and evolving industry requirements.

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Language

English
Fluent
Bengali
Advanced
Hindi
Advanced

Work Experience

SEO Specialist / SEO Strategy Specialist at AIScreen Goweb and Company
November 1, 2024 - December 31, 2025
Worked directly with the CEO to drive overall company growth through impactful SEO strategies and data-driven decision making. Strengthened the brand’s online presence, expanded user engagement, and built a scalable AI-friendly content ecosystem aligned with evolving search standards. Delivered technical SEO, on-page and off-page optimization, content clustering, keyword research, schema markup, site auditing, content architecture/design, and SEO reporting/dashboards. Used GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog; supported CMS/workflows across WordPress, Webflow, and Shopify. Managed and monitored SEO execution through audits and continuous optimization, ensuring improved rankings and organic performance for target keywords. Mentored/led SEO specialists and writers to produce NLP-optimized, SEO-aligned content and to improve topical authority in the niche.
SEO Specialist at Nirvana Digital
November 1, 2024 - Present
Currently working directly with the CEO, leading a team of four SEO specialists and overseeing 60+ client projects. Built topical authority through data-driven SEO strategy, improved content ecosystem, and guided writers to create AI-friendly, search-optimized content.
SEO Executive at GoWebboard Company
August 1, 2023 - November 1, 2024
Led a team of four SEO specialists and managed 34 client projects; achieved 85% success rate; ranked main keywords on Google in top 3; improved local SEO and Google My Business visibility; implemented on-page and off-page optimization; developed a topic map and content clustering strategy to establish topical authority; supervised content, posts, and reviews; created SEO-friendly Web 2.0 content to build backlinks and domain authority.
SEO Executive at GoWebBoard
August 1, 2023 - November 1, 2024
Led a team of four SEO specialists and oversaw 60+ client projects. Achieved an 85% success rate, with several projects ranking #1 for relevant keywords. Improved local search performance, on-page optimization, and content alignment to client needs.
SEO Executive / Marketing Executive at No Nirvana Digital
October 1, 2021 - July 31, 2023
Marketing executive role across multiple CMS platforms (WordPress, Shopify, Webflow). Managed website content, content and campaign execution, on-page SEO (meta tags, internal linking, content structuring), and maintained SEO compliance and performance across multiple projects. Used Ahrefs for technical SEO issue identification and remediation to improve site health, crawlability, and domain authority. Conducted in-depth keyword research to find high-value opportunities and created data-driven content strategies. Optimized business profiles across online directories and handled Google Business Profile (GMB) management for multiple clients, improving local engagement via optimized descriptions, posts, and review management. Led a team of SEO specialists and independently managed multiple client projects with timely delivery and measurable results. Created SEO-friendly Web2.0 content to support off-page optimization and backlink growth.
Marketing Executive at Nirvana Digital
October 1, 2021 - July 1, 2023
Managed organic growth initiatives and client campaigns across multiple projects. Enhanced online presence, content optimization, and engagement metrics, contributing to significant year-over-year improvements.

Education

B.A in English Literature at Calcutta University
January 11, 2030 - January 1, 2019
Bachelor of Arts in English Literature at Calcutta University
January 11, 2030 - January 1, 2019
B.A in English Literature at Calcutta University
January 1, 2019 - July 23, 2026

Qualifications

Google Ads Display Certification
January 11, 2030 - February 10, 2026
Fundamentals of Digital Marketing – Google Digital Garage
January 11, 2030 - February 10, 2026
Google Ads for Beginners – Coursera
January 11, 2030 - February 10, 2026
Inbound Marketing – HubSpot
January 11, 2030 - February 10, 2026
Shopping Ads Certification
January 11, 2030 - February 10, 2026
Advanced Google Analytics
January 11, 2030 - February 10, 2026
Google Ads Display Certification
January 11, 2030 - April 5, 2026
Fundamentals of Digital Marketing – Google Digital Garage
January 11, 2030 - April 5, 2026
Google Ads for Beginners – Certificate
January 11, 2030 - April 5, 2026
Inbound Marketing – HubSpot
January 11, 2030 - April 5, 2026
Shopping Ads Certification
January 11, 2030 - April 5, 2026
Advanced Google Analytics
January 11, 2030 - April 5, 2026
Google Ads Display Certification
January 11, 2030 - July 23, 2026
Fundamentals of Digital Marketing - Google Digital Garage
January 11, 2030 - July 23, 2026
Google Ads for Beginners - Coursera
January 11, 2030 - July 23, 2026
Inbound Marketing - HubSpot
January 11, 2030 - July 23, 2026
Shopping Ads Certification
January 11, 2030 - July 23, 2026
Advanced Google Analytics
January 11, 2030 - July 23, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Other