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I am a senior marketing and business development leader with 18 years of experience driving impact at Nike, Twitter, and two startups. I am creative, collaborative, and customer-centric with excellent interpersonal skills. I have a results-focused mindset, with deep accountability, empathy, and expertise that enable me to lead large global projects from start to finish. Throughout my career, I have managed teams, crafted compelling narratives, and optimized marketing strategies across B2B and B2C sectors. I thrive in cross-functional leadership and regional market dynamics, always aiming for growth and revenue outcomes.…I am a senior marketing and business development leader with 18 years of experience driving impact at Nike, Twitter, and two startups. I am creative, collaborative, and customer-centric with excellent interpersonal skills. I have a results-focused mindset, with deep accountability, empathy, and expertise that enable me to lead large global projects from start to finish. Throughout my career, I have managed teams, crafted compelling narratives, and optimized marketing strategies across B2B and B2C sectors. I thrive in cross-functional leadership and regional market dynamics, always aiming for growth and revenue outcomes.

Stephen South

Marketing Strategist, Marketing Consultant, Influencer Marketing Manager, +4

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I am a senior marketing and business development leader with 18 years of experience driving impact at Nike, Twitter, and two startups. I am creative, collaborative, and customer-centric with excellent interpersonal skills. I have a results-focused mindset, with deep accountability, empathy, and expertise that enable me to lead large global projects from start to finish. Throughout my career, I have managed teams, crafted compelling narratives, and optimized marketing strategies across B2B and B2C sectors. I thrive in cross-functional leadership and regional market dynamics, always aiming for growth and revenue outcomes.…I am a senior marketing and business development leader with 18 years of experience driving impact at Nike, Twitter, and two startups. I am creative, collaborative, and customer-centric with excellent interpersonal skills. I have a results-focused mindset, with deep accountability, empathy, and expertise that enable me to lead large global projects from start to finish. Throughout my career, I have managed teams, crafted compelling narratives, and optimized marketing strategies across B2B and B2C sectors. I thrive in cross-functional leadership and regional market dynamics, always aiming for growth and revenue outcomes.

Available to hire

I am a senior marketing and business development leader with 18 years of experience driving impact at Nike, Twitter, and two startups. I am creative, collaborative, and customer-centric with excellent interpersonal skills. I have a results-focused mindset, with deep accountability, empathy, and expertise that enable me to lead large global projects from start to finish.

Throughout my career, I have managed teams, crafted compelling narratives, and optimized marketing strategies across B2B and B2C sectors. I thrive in cross-functional leadership and regional market dynamics, always aiming for growth and revenue outcomes.

Skills

Experience Level

Branding

Expert

Work Experience

Sales Marketing Director at SponsorUnited

March 1, 2025 - August 7, 2025

Collaborated across marketing, sales, and product teams globally to build a playbook for efficiently advancing B2B SaaS clients down the sales funnel, contributing to surpassing $15MM ARR in FY 2024. Managed a limited annual marketing budget, optimizing channel allocation to achieve consecutive quarter-over-quarter growth in FY 2023, a 237% increase in company ARR from FY 2023 to 2024, and secured the five largest client deals by ARR in FY 2024. Developed partner and account based marketing (ABM) strategies resulting in 202% year-over-year new customer growth.

Senior Product Marketing Manager at Twitter

November 1, 2022 - August 7, 2025

Led a team of marketers and production partners to optimize content for Twitter advertisers, scaling a new product over four years that generated more than $50MM in incremental media revenue annually. Crafted compelling narratives and distilled complex concepts into short-form storytelling to engage clients across the sales funnel. Spearheaded go-to-market strategies and execution including large product launches and regional market localisation across North America, EMEA, MENA, JAPAC, and LATAM regions.

Global Category Brand Manager at Nike

October 1, 2014 - August 7, 2025

Led brand strategy for Nike Field Sports and managed the creative development process with agencies, driving continuous improvement initiatives to enhance storytelling for the category. Collaborated with internal teams, external vendors, and executive leadership to deliver high-impact projects such as the launch of the Nike Pro Training program, ensuring on-time delivery within scope.