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I'm a Growth-focused digital marketing specialist driving full funnel acquisition and retention across B2B and marketplace environments. I combine paid acquisition, CRM integration and analytics to improve revenue performance. Over the years I have led multi-channel demand generation campaigns, integrated CRM and paid data for better lead qualification, and built executive dashboards to inform budget decisions. I’m passionate about turning data into actionable growth and collaborating with cross-functional teams to optimise activation, retention and revenue.…I'm a Growth-focused digital marketing specialist driving full funnel acquisition and retention across B2B and marketplace environments. I combine paid acquisition, CRM integration and analytics to improve revenue performance. Over the years I have led multi-channel demand generation campaigns, integrated CRM and paid data for better lead qualification, and built executive dashboards to inform budget decisions. I’m passionate about turning data into actionable growth and collaborating with cross-functional teams to optimise activation, retention and revenue.

Andrew Sowah

Digital Marketer, Marketing Automation Specialist, Performance Marketer, +7

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I'm a Growth-focused digital marketing specialist driving full funnel acquisition and retention across B2B and marketplace environments. I combine paid acquisition, CRM integration and analytics to improve revenue performance. Over the years I have led multi-channel demand generation campaigns, integrated CRM and paid data for better lead qualification, and built executive dashboards to inform budget decisions. I’m passionate about turning data into actionable growth and collaborating with cross-functional teams to optimise activation, retention and revenue.…I'm a Growth-focused digital marketing specialist driving full funnel acquisition and retention across B2B and marketplace environments. I combine paid acquisition, CRM integration and analytics to improve revenue performance. Over the years I have led multi-channel demand generation campaigns, integrated CRM and paid data for better lead qualification, and built executive dashboards to inform budget decisions. I’m passionate about turning data into actionable growth and collaborating with cross-functional teams to optimise activation, retention and revenue.

Available to hire

I’m a Growth-focused digital marketing specialist driving full funnel acquisition and retention across B2B and marketplace environments. I combine paid acquisition, CRM integration and analytics to improve revenue performance.

Over the years I have led multi-channel demand generation campaigns, integrated CRM and paid data for better lead qualification, and built executive dashboards to inform budget decisions. I’m passionate about turning data into actionable growth and collaborating with cross-functional teams to optimise activation, retention and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Spanish; Castilian

Beginner

Work Experience

Digital Marketing Consultant at Self-employed

November 1, 2022 - Present

Designed and executed multi-channel inbound campaigns for B2B tech and service clients, generating 30%+ growth in MQLs. Built automated workflows in HubSpot and Salesforce, streamlining lead capture and pipeline conversion. Delivered analytics frameworks using GA4 and Pipedrive to improve attribution accuracy and budget allocation. Managed SEO and content strategies, driving organic visibility and long-tail keyword growth for clients.

Project Manager (Contract) at Schindler Group

December 1, 2024 - September 24, 2025

Managed cross-functional initiatives and supported digital marketing activities across regions, coordinating campaigns and ensuring alignment with regional teams.

Digital Marketing Specialist at Schindler Group

October 1, 2022 - September 24, 2025

Rolled out international paid media campaigns across LinkedIn, Google, and Meta, improving ROAS by 25%. Led CRM automation and CRO initiatives that increased qualified leads and accelerated deal velocity. Built Power BI dashboards for funnel health and campaign KPIs. Partnered with sales to ensure lead scoring and messaging were aligned.

Head of B2B Marketing at AUTO1 Group

October 1, 2019 - September 24, 2025

Directed marketing strategy across 33 countries, overseeing CRM, lifecycle, and email campaigns. Delivered targeted nurture flows that lifted conversions by 15%. Launched content-driven campaigns (case studies, newsletters, blogs) that supported sales enablement. Established global KPI frameworks that tracked channel ROI and informed senior leadership.

Head of Marketing at Understanding ModernGov

June 1, 2018 - September 24, 2025

Increased organic traffic by 40% through SEO and content strategy. Designed PPC campaigns on Google and LinkedIn that scaled B2G lead generation. Implemented data-led campaign reviews, improving efficiency and lowering acquisition costs.

Senior Marketing Manager / Marketing Executive at Inside Government

January 1, 2016 - September 24, 2025

RAN SEO, email, and paid campaigns that boosted event registrations and audience engagement. Introduced segmentation strategies that improved open and click-through rates.

Marketing Data Analyst at GovNet

January 1, 2012 - May 31, 2012

Produced campaign reports and performance dashboards that supported more targeted campaign spend.

Education

BA Joint (Hons) Business & Marketing (2.1) at Middlesex University Business School

January 1, 2004 - January 1, 2007

Qualifications

HubSpot Certified

January 1, 2004 - December 31, 2004

Google Ads Certified

January 1, 2004 - December 31, 2004

Google Analytics Certified

January 1, 2004 - December 31, 2004

Digital Marketing – HubSpot Academy