Sowmiya Selvarajan

Led end-to-end brand development including logo creation, visual identity, and brand positioning. Designed and optimized paid advertising creatives to improve conversion performance and increase monthly lead generation from ~200 to 700+. Scaled social media presence from ~300 to 1,900+ followers using strategic, trend-driven content. Produced high-impact outdoor/print campaigns generating ~200 additional monthly leads. Directed and produced 40+ YouTube videos and 20+ Instagram reels (including paid content), improving brand visibility and engagement. Supported campaign execution across design, social, and event activities.

Managed social media marketing activities and grew followers from 400 to 1,167+ through targeted content and audience analysis. Pitched prospective clients, supporting successful conversions and onboarding of 3 new accounts. Planned and executed a 3-day B2C promotional event campaign, driving audience engagement and live coordination activities, and supporting client conversion actions. Drove client acquisition through cold calling and email marketing, securing 20+ clients. Collaborated with design teams to develop audience-focused ad campaigns based on market and customer insights; assisted with event production and on-ground coordination to ensure smooth campaign execution.