I'm a creative Multimedia Designer with a strong background in broadcast media, digital content production, branding, and motion graphics. I enjoy crafting visually compelling stories for news, social media, live events, and campaigns. I thrive in fast-paced environments, collaborating with producers and cross-functional teams to deliver high-quality visuals on tight deadlines. I’ve designed visual identities, built websites, and developed efficient workflows using tools like Flowics, Viz Artist, and WordPress to support on-air and online programming.…

Franco Passarelli

I'm a creative Multimedia Designer with a strong background in broadcast media, digital content production, branding, and motion graphics. I enjoy crafting visually compelling stories for news, social media, live events, and campaigns. I thrive in fast-paced environments, collaborating with producers and cross-functional teams to deliver high-quality visuals on tight deadlines. I’ve designed visual identities, built websites, and developed efficient workflows using tools like Flowics, Viz Artist, and WordPress to support on-air and online programming.…

Available to hire

I’m a creative Multimedia Designer with a strong background in broadcast media, digital content production, branding, and motion graphics. I enjoy crafting visually compelling stories for news, social media, live events, and campaigns.

I thrive in fast-paced environments, collaborating with producers and cross-functional teams to deliver high-quality visuals on tight deadlines. I’ve designed visual identities, built websites, and developed efficient workflows using tools like Flowics, Viz Artist, and WordPress to support on-air and online programming.

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Language

English
Fluent

Work Experience

Creative Technical Lead at America TV
February 1, 2025 - July 31, 2025
Implementation of new creative and technical software within the TV network. Training and onboarding for producers, operators, and designers. Update and redesign of broadcast graphics and visual identity systems. Optimization of workflows and production pipelines to improve efficiency.
Proyect Coordinator at La Nacion
April 1, 2023 - January 31, 2025
Comprehensive management of the Electronic Art Center, leading a creative and technical team. Optimization of workflows, increasing department efficiency. Development of design proposals for the annual programming, ensuring high quality standards. Implementation of broadcasting software such as Flowics and Viz Artist, improving the technological capacity of the channel. Promotion of collaborative relationships with other departments to promote the growth of the sector.
Digital Art Designer at La Nacion
March 1, 2021 - March 31, 2023
Creation of dynamic graphic pieces for programming, promotions, and advertising campaigns for the channel. Design and development of innovative digital tools using Flowics and Viz Artist. Contribution to the channel's visual identity through creative proposals aligned with strategic objectives.
Multimedia Designer at Soy.Fren
March 1, 2021 - Present
Designed visual identities, brand systems, and motion graphics for clients across diverse industries. Produced 2D/3D animations, social media campaigns, promotional content, and event visuals. Built and maintained WordPress websites for brands, studios, and agencies. Collaborated with international clients, ensuring clear communication, consistent quality, and timely delivery.
Graphic & Motion Designer at OMG Photobooth
July 1, 2018 - November 30, 2019
Designed static and animated templates for photo and video booths used in weddings, corporate events and activations. Developed branded assets, overlays, and custom animations for clients. Created social media content, marketing material, and short promotional videos. Worked closely with event teams to maintain quick turnaround delivery and consistent branding.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper LUZU TV - Primavera Sound

    LUZU TV is a popular streaming channel in Argentina with over 2 million subscribers. The project involved animating the intro and outro loops for the stream to cover the Primavera Sound festival, along with a logo animation.