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I'm Soyoung Jeon, a master's candidate at Politecnico di Milano specializing in Product-Service System Design with a focus on service ecosystems and AI-driven transformation. I'm passionate about bridging business analysis with digital transformation to deliver actionable recommendations, and I have hands-on experience at Samsung C&T, Kearney, and Naver Cloud working on data-driven models, GTM strategies, and end-to-end service workflows.…I'm Soyoung Jeon, a master's candidate at Politecnico di Milano specializing in Product-Service System Design with a focus on service ecosystems and AI-driven transformation. I'm passionate about bridging business analysis with digital transformation to deliver actionable recommendations, and I have hands-on experience at Samsung C&T, Kearney, and Naver Cloud working on data-driven models, GTM strategies, and end-to-end service workflows.

Soyoung Jeon

Digital Marketer, Product Designer, Product Marketer

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I'm Soyoung Jeon, a master's candidate at Politecnico di Milano specializing in Product-Service System Design with a focus on service ecosystems and AI-driven transformation. I'm passionate about bridging business analysis with digital transformation to deliver actionable recommendations, and I have hands-on experience at Samsung C&T, Kearney, and Naver Cloud working on data-driven models, GTM strategies, and end-to-end service workflows.…I'm Soyoung Jeon, a master's candidate at Politecnico di Milano specializing in Product-Service System Design with a focus on service ecosystems and AI-driven transformation. I'm passionate about bridging business analysis with digital transformation to deliver actionable recommendations, and I have hands-on experience at Samsung C&T, Kearney, and Naver Cloud working on data-driven models, GTM strategies, and end-to-end service workflows.

Available to hire

I’m Soyoung Jeon, a master’s candidate at Politecnico di Milano specializing in Product-Service System Design with a focus on service ecosystems and AI-driven transformation.
I’m passionate about bridging business analysis with digital transformation to deliver actionable recommendations, and I have hands-on experience at Samsung C&T, Kearney, and Naver Cloud working on data-driven models, GTM strategies, and end-to-end service workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Korean

Fluent

Italian

Intermediate

Work Experience

Business Analyst at Samsung C&T

November 1, 2025 - January 31, 2026

Developed a data-driven scoring model for 30+ European brands; translated EMEA growth trends (+11%) into actionable portfolio prioritization. Prepared insight-driven presentations for HQ senior management to guide brand portfolio decisions based on quantitative and qualitative market signals.

Digital Strategy Intern at Kearney

May 1, 2024 - July 31, 2024

Structured a GTM strategy for a major IP brand's eco-friendly line expansion, supporting ROI modeling that projected 12–18% purchase rate increase. Designed an omni-channel architecture bridging physical and digital platforms; defined technical and business requirements for seamless data interoperability. Established service principles for global retailers by market benchmarks, aligning customer-centric strategies with measurable business growth.

Product Management Intern at Naver Cloud

September 1, 2023 - March 31, 2024

Designed end-to-end SaaS solution workflows for a biometric product, projecting a 15% reduction in support costs and a 35% improvement in user friction. Translated B2B requirements into technical specifications for LLM implementation; collaborated with engineers, projecting 25% improvement in task efficiency and accelerated time-to-market. Defined feature roadmap by synthesising insights from 4+ user interviews, connecting customer pain to product decisions.