Bakare Olatunji Yusuf
I’m a results-driven video and digital marketing professional based in Ibadan, helping brands turn strong creative into measurable growth.
About
I’m a results-driven video and digital marketing professional based in Ibadan, helping brands turn strong creative into measurable growth. I specialize in short-form video production and performance marketing, producing content that improves engagement while also supporting app installs, web traffic, and qualified leads.
I’ve managed end-to-end campaigns across Google Ads, Instagram/Facebook, and TikTok, using conversion tracking and retargeting to optimize for ROAS. Alongside paid acquisition, I set up analytics (including Google Search Console), refine user journeys, and continuously A/B test video hooks and creative to boost performance from first view to conversion.
- 3 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Travel & Hospitality
- Education
- Transportation & Logistics
More experts in Ibadan, Nigeria
Work experience
Developed, launched, and managed the brand’s official digital platform (abbglobalcarhire.com), optimizing user journeys to facilitate car rental bookings. Planned and executed targeted Google Ads and Instagram campaigns to drive qualified local and inbound search traffic into the conversion funnel. Produced short-form video assets highlighting vehicle availability and booking simplicity to support organic social engagement and paid ads. Configured Google Search Console to monitor page indexing, identify technical crawl errors, and improve commercial search visibility.
Directed and produced structured tutorial and onboarding videos for the FluStr mobile application, improving product clarity and onboarding retention. Developed short-form video ad creatives formatted specifically for TikTok and Instagram campaigns to accelerate app user acquisition. Collaborated with marketing leads to analyze engagement metrics and iterate video hooks to improve watch time and click-through rates.
Produced promotional video content and managed social media channels for hospitality clients, expanding local brand presence via YouTube and Instagram. Designed and executed targeted paid ad tests on Meta and TikTok for local retail and service brands to drive direct customer inquiries. Partnered with small business owners to deliver end-to-end creative workflow: scripting, shooting, editing, and reporting performance results based on campaign metrics.
Education
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