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Hi, I’m Riley Walund, a Growth Marketing Manager based in Seattle with 8+ years of experience leading full-funnel strategies across digital channels. I’ve helped real estate portfolios and media brands boost qualified traffic, improve conversion efficiency, and drive multi-million dollar portfolio revenue through data-driven experimentation and cross-functional collaboration. I excel at turning insights from GA4, SEO, and paid media into actionable growth plays, partner with leasing teams to reduce vacancy risk, and build scalable reporting and attribution dashboards. I’m open to remote opportunities and excited to bring a growth mindset and hands-on leadership to new challenges.…Hi, I’m Riley Walund, a Growth Marketing Manager based in Seattle with 8+ years of experience leading full-funnel strategies across digital channels. I’ve helped real estate portfolios and media brands boost qualified traffic, improve conversion efficiency, and drive multi-million dollar portfolio revenue through data-driven experimentation and cross-functional collaboration. I excel at turning insights from GA4, SEO, and paid media into actionable growth plays, partner with leasing teams to reduce vacancy risk, and build scalable reporting and attribution dashboards. I’m open to remote opportunities and excited to bring a growth mindset and hands-on leadership to new challenges.

Riley Walund

Growth Marketer, Marketing Strategist, Marketing Analyst, +2

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Hi, I’m Riley Walund, a Growth Marketing Manager based in Seattle with 8+ years of experience leading full-funnel strategies across digital channels. I’ve helped real estate portfolios and media brands boost qualified traffic, improve conversion efficiency, and drive multi-million dollar portfolio revenue through data-driven experimentation and cross-functional collaboration. I excel at turning insights from GA4, SEO, and paid media into actionable growth plays, partner with leasing teams to reduce vacancy risk, and build scalable reporting and attribution dashboards. I’m open to remote opportunities and excited to bring a growth mindset and hands-on leadership to new challenges.…Hi, I’m Riley Walund, a Growth Marketing Manager based in Seattle with 8+ years of experience leading full-funnel strategies across digital channels. I’ve helped real estate portfolios and media brands boost qualified traffic, improve conversion efficiency, and drive multi-million dollar portfolio revenue through data-driven experimentation and cross-functional collaboration. I excel at turning insights from GA4, SEO, and paid media into actionable growth plays, partner with leasing teams to reduce vacancy risk, and build scalable reporting and attribution dashboards. I’m open to remote opportunities and excited to bring a growth mindset and hands-on leadership to new challenges.

Available to hire

Hi, I’m Riley Walund, a Growth Marketing Manager based in Seattle with 8+ years of experience leading full-funnel strategies across digital channels. I’ve helped real estate portfolios and media brands boost qualified traffic, improve conversion efficiency, and drive multi-million dollar portfolio revenue through data-driven experimentation and cross-functional collaboration.

I excel at turning insights from GA4, SEO, and paid media into actionable growth plays, partner with leasing teams to reduce vacancy risk, and build scalable reporting and attribution dashboards. I’m open to remote opportunities and excited to bring a growth mindset and hands-on leadership to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager at Cressey Development Group

March 1, 2021 - Present

Led full-funnel marketing across a 5-property portfolio supporting $20M+ in revenue, sustaining 95%+ occupancy. Managed $100K+ budget, reducing cost-per-lead by 15% through channel optimization. Increased website traffic by 20% via SEO and content strategy improvements. Leveraged GA4 to optimize conversion funnels and lead-to-lease efficiency. Built reporting frameworks for funnel performance, attribution, and ROI, enabling data-driven optimization. Partnered with leasing teams to improve conversion and reduce vacancy loss.

Marketing Director at Empire Files / Media Roots Radio

November 1, 2019 - Present

Directed digital marketing strategy across social, email, and web platforms, driving audience growth and engagement. Executed email campaigns reaching thousands of subscribers, improving audience retention and content distribution. Led campaign strategy for documentary releases, coordinating messaging across platforms.

Marketing Coordinator at We Are Unicorns

January 1, 2015 - December 31, 2022

Supported digital campaigns across social, SEO, and content marketing. Assisted in performance tracking and optimization, contributing to campaign improvements.

Marketing Director & National Events Manager at OLEO Inc.

January 1, 2018 - December 31, 2020

Led brand growth through social, content, and influencer partnerships, increasing visibility and engagement. Managed 65-member ambassador program and executed national events to drive brand awareness.