I’m a Senior Art Director passionate about shaping stories through visuals, color, and form. My career began in textile fabric design between 1998 and 2001, where I developed a strong connection to fashion and material design. That experience continues to influence my creative approach today, guiding how I translate brand identity into cohesive and expressive visuals. With experience leading campaigns for international brands, I bring both strategic vision and hands-on artistry to every project.

Aleksandar Spasoski

I’m a Senior Art Director passionate about shaping stories through visuals, color, and form. My career began in textile fabric design between 1998 and 2001, where I developed a strong connection to fashion and material design. That experience continues to influence my creative approach today, guiding how I translate brand identity into cohesive and expressive visuals. With experience leading campaigns for international brands, I bring both strategic vision and hands-on artistry to every project.

Available to hire

I’m a Senior Art Director passionate about shaping stories through visuals, color, and form. My career began in textile fabric design between 1998 and 2001, where I developed a strong connection to fashion and material design. That experience continues to influence my creative approach today, guiding how I translate brand identity into cohesive and expressive visuals. With experience leading campaigns for international brands, I bring both strategic vision and hands-on artistry to every project.

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Language

English
Fluent

Work Experience

Senior Art Director at goldenebotschaft GmbH
January 1, 2025 - November 3, 2025
Leading corporate design and branding across digital and print; developing video concepts, storyboarding, illustrating and drawing; campaign development and presentations; brand ownership, project management, and quality assessment; UI/UX on web platforms; direct client communication and concept development.
Creative Director at FTI Touristik, MP Hotels
January 1, 2024 - January 1, 2024
Built and led a 6+ member creative team; established SOPs, recruitment, and workflows; reviewed 1,000+ designs ensuring brand consistency; managed timelines and third-party coordination; directed campaigns and branding for 22 international destinations and 6 hotel brands; produced CI products, trade stands, videos, UX prototypes, and social media content; delivered interactive sales presentations, concept proposals, and storyboards; oversaw interior and aircraft branding.
Founder at Lumino
January 1, 2024 - January 1, 2024
Founded Lumino to offer Creative Art Workshops; developed curricula, curated workshops, and led collaborative art sessions.
Freelance Creative & Artist at Munich (Various Clients)
January 1, 2020 - January 1, 2020
Provided creative direction, concept TV broadcast videos, art direction and CI for clients including Syneos Health, Garmin Pay, Signalwerk, Hirschvogel; worked on Audi & Maserati projects; mentored and produced independent documentary work; coordinated participation in XIV Biennial of Young Artists from Europe (BJCEM).
Art Director / Outsource at Idea Plus Advertising Agency, Skopje
January 1, 2013 - January 1, 2013
Art Director / Outsource role handling creative direction and CI tasks for multiple campaigns.
Art Director at New Moment Advertising Agency, Skopje
January 1, 2012 - January 1, 2012
Led art direction for advertising campaigns, designing assets, and coordinating with clients to ensure brand consistency.

Education

Masters of Art at University of Fine Arts “Cyril and Methodius”, Skopje, Republic of Macedonia
January 1, 2013 - November 3, 2025
Visiting Masters Program at Academy “Di Belle Arti”
January 1, 2010 - November 3, 2025
Diploma New Media at New Media Art at the ADBK academy of fine arts, Munich, Germany
January 1, 2008 - November 3, 2025
Bachelor of Fine Arts at University of Fine Arts “Cyril and Methodius”, Skopje, Republic of Macedonia
January 1, 1998 - November 3, 2025

Qualifications

DAAD Prize - Academy of Fine Arts Munich
January 1, 2008 - November 3, 2025
Nominee for A38 Prize
January 1, 2008 - November 3, 2025
Golden Cannes Lions, Golden Drum Award
January 1, 2010 - November 3, 2025
Titanium & Integrated Lion
January 1, 2014 - November 3, 2025
Open Society Foundation Best demo album “Colours”
January 1, 1998 - November 3, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services