Creative Producer, Photographer, and Content Strategist with 8+ years of experience creating content and leading productions across fashion, music, lifestyle, hospitality, and commercial brands. Throughout my career, I have collaborated with brands and organizations including Warner Music Canada, TOJA Grid, AskMen, Adidas, Red Bull, and a variety of emerging consumer and lifestyle brands, producing content that blends creative storytelling with strategic marketing objectives. Experienced managing projects from concept through final delivery, including creative direction, photography, videography, content strategy, social media campaigns, talent coordination, and post-production. Skilled at developing visual narratives that strengthen brand identity, drive audience engagement, and support business growth across digital, social, and paid media channels. Proficient in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator, and InDesign. Strong background in visual storytelling, brand development, creative production, content marketing, and campaign execution, with experience collaborating closely with founders, agencies, marketing teams, artists, and stakeholders. Passionate about building brands, creating meaningful content, and delivering creative work that connects with audiences while achieving measurable results.…

Spencer Edwards

Creative Producer, Photographer, and Content Strategist with 8+ years of experience creating content and leading productions across fashion, music, lifestyle, hospitality, and commercial brands. Throughout my career, I have collaborated with brands and organizations including Warner Music Canada, TOJA Grid, AskMen, Adidas, Red Bull, and a variety of emerging consumer and lifestyle brands, producing content that blends creative storytelling with strategic marketing objectives. Experienced managing projects from concept through final delivery, including creative direction, photography, videography, content strategy, social media campaigns, talent coordination, and post-production. Skilled at developing visual narratives that strengthen brand identity, drive audience engagement, and support business growth across digital, social, and paid media channels. Proficient in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator, and InDesign. Strong background in visual storytelling, brand development, creative production, content marketing, and campaign execution, with experience collaborating closely with founders, agencies, marketing teams, artists, and stakeholders. Passionate about building brands, creating meaningful content, and delivering creative work that connects with audiences while achieving measurable results.…

Available to hire

Creative Producer, Photographer, and Content Strategist with 8+ years of experience creating content and leading productions across fashion, music, lifestyle, hospitality, and commercial brands. Throughout my career, I have collaborated with brands and organizations including Warner Music Canada, TOJA Grid, AskMen, Adidas, Red Bull, and a variety of emerging consumer and lifestyle brands, producing content that blends creative storytelling with strategic marketing objectives.

Experienced managing projects from concept through final delivery, including creative direction, photography, videography, content strategy, social media campaigns, talent coordination, and post-production. Skilled at developing visual narratives that strengthen brand identity, drive audience engagement, and support business growth across digital, social, and paid media channels.

Proficient in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator, and InDesign. Strong background in visual storytelling, brand development, creative production, content marketing, and campaign execution, with experience collaborating closely with founders, agencies, marketing teams, artists, and stakeholders.

Passionate about building brands, creating meaningful content, and delivering creative work that connects with audiences while achieving measurable results.

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Language

English
Fluent

Work Experience

Creative Lead at WorkBySpencer (Self-employed)
March 1, 2013 - September 1, 2018
Lead creative strategy, photography, and video production for branded campaigns across fashion, music, and lifestyle sectors. Developed concepts, shot lists, and creative assets; collaborated with talent, production teams, and clients to deliver high-quality visuals on time.
Photographer / Videographer at Toja Grid
April 1, 2024 - December 18, 2024
- Lead photography and videography projects from concept to completion, ensuring the delivery of high quality visual content. -Collaborated with clients, creative teams, and other stakeholders to understand project requirements, objectives, and desired outcomes. -Developed and executed creative concepts, shot lists, storyboards, and production plans to effectively capture and convey the intended message. -Directed and guided talent, subjects, and team members during photoshoots and video shoots to achieve the desired mood, style, and narrative. -Traveled as required for out-of-town shoots, including overnights, and ensured all logistical arrangements are made for smooth operations. - Managed production assets, equipment, and digital workflows to ensure efficient shoot operations and asset delivery.
Creative Director at Warner Music Canada
October 1, 2020 - November 1, 2022
Creative direction for branded campaigns, imagery, and content; led multi-platform executions; collaborated with artists, management, and production teams; produced photography, videography, and branded content; managed schedules and asset delivery; led talent and cast for shoots; optimized for social and paid channels. Travel as needed.
Social Media Editor & Content Contributor at AskMen.com / Ziff Davis
March 1, 2013 - September 1, 2018
- Collaborated with brands and internal teams to develop strategic social media campaigns and content initiatives across multiple publishing platforms. - Designed branded social graphics and managed platform aesthetics to increase engagement, audience retention, and visibility around new products and editorial content. - Researched audience behaviour, platform trends, algorithm updates, and emerging digital opportunities to optimize engagement and campaign performance. - Managed publishing and scheduling workflows across platforms using Hootsuite, Later, and WordPress. - Published and maintained social content across Facebook, Instagram, Twitter, and other digital channels while adhering to established brand and editorial guidelines. - Contributed to significant audience growth, with AskMen recognized by Adweek for achieving the highest social growth among media publishers between February and April 2016, increasing total social actions by 597%. - Completed international travel assignments
Content Creator at IMAGE MOTION
December 31, 2018 - October 31, 2019
- Collaborated closely with Art Directors on creative development, production coordination, and campaign conceptualization. - Coordinated casting and booking for models, influencers, artists, designers, props, locations, and external creative talent. - Developed engaging branded content including GIFs, imagery, infographics, short form video, and digital campaign assets. - Managed seasonal production calendars, asset deadlines, and cross functional distribution of creative deliverables. - Oversaw production budgets, tracked expenses, and processed vendor invoices and production costs. - Coordinated asset delivery between external vendors, photographers, retouchers, and internal creative teams while ensuring deadlines were met. - Thrived in fast paced production environments with the ability to manage multiple projects under tight timelines. - Utilized project management platforms including Asana and Toggl to maintain workflow organization and production efficiency.

Education

Creative Lead at LaSalle College
January 1, 2011 - January 1, 2014
at LaSalle College
January 1, 2011 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Education, Professional Services