See my interactive portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ I am a Digital Design Director, Art Director, Product Designer and UX/UI Design Lead with 20+ years of agency experience across numerous sectors, B2B and B2C. I shape briefs into information architecture, wireframes and accessible prototypes, lead UX strategy, workshops, testing, and guidelines, and collaborate with development teams to roll out digital products for top brands, government agencies, NGOs, startups and more. I’m passionate about creating beautiful, functional, accessible products built on solid UX/UI principles. I thrive leading teams or working solo across the full project lifecycle, and I enjoy translating complex challenges into intuitive experiences while staying client-focused and delivering measurable results. I also have extensive brand design and print design experience - from visual identity, brand creation and guidelines, to design and production of annual reports, advertising campaigns and sales assets. I have an enormous amount of creative experience and expertise to tap into, and would be delighted to discuss your next project.…

Spencer Ide

See my interactive portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ I am a Digital Design Director, Art Director, Product Designer and UX/UI Design Lead with 20+ years of agency experience across numerous sectors, B2B and B2C. I shape briefs into information architecture, wireframes and accessible prototypes, lead UX strategy, workshops, testing, and guidelines, and collaborate with development teams to roll out digital products for top brands, government agencies, NGOs, startups and more. I’m passionate about creating beautiful, functional, accessible products built on solid UX/UI principles. I thrive leading teams or working solo across the full project lifecycle, and I enjoy translating complex challenges into intuitive experiences while staying client-focused and delivering measurable results. I also have extensive brand design and print design experience - from visual identity, brand creation and guidelines, to design and production of annual reports, advertising campaigns and sales assets. I have an enormous amount of creative experience and expertise to tap into, and would be delighted to discuss your next project.…

Available to hire

See my interactive portfolio here: Website not available. Sign in: https://www.twine.net/signup

I am a Digital Design Director, Art Director, Product Designer and UX/UI Design Lead with 20+ years of agency experience across numerous sectors, B2B and B2C.

I shape briefs into information architecture, wireframes and accessible prototypes, lead UX strategy, workshops, testing, and guidelines, and collaborate with development teams to roll out digital products for top brands, government agencies, NGOs, startups and more.

I’m passionate about creating beautiful, functional, accessible products built on solid UX/UI principles. I thrive leading teams or working solo across the full project lifecycle, and I enjoy translating complex challenges into intuitive experiences while staying client-focused and delivering measurable results.

I also have extensive brand design and print design experience - from visual identity, brand creation and guidelines, to design and production of annual reports, advertising campaigns and sales assets.

I have an enormous amount of creative experience and expertise to tap into, and would be delighted to discuss your next project.

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Language

English
Fluent

Work Experience

Digital Design Director at GOOD Agency
June 1, 2024 - Present
Lead the agency’s digital design practice after rejoining GOOD Agency to drive a new digital positioning. Spearheaded the launch of a refreshed visual identity and website, and led ongoing digital projects for clients including WSET (a multi-language e-commerce site in 15 languages), Humanity Insured, London Business School, and others. Oversaw discovery, UX/UI design, and prototyping phases; coordinated with stakeholders, UX researchers, and development teams to deliver accessible, scalable digital solutions.
Lead UX Designer at Flipside Group
February 1, 2023 - June 1, 2024
Led design strategy and UX/UI creation for high-profile digital projects within Interpublic Group's Flipside. Defined information architecture, UX flows, wireframes and interactive prototypes; championed accessibility and WCAG AA; delivered design systems and guidelines; collaborated with senior stakeholders and development teams on projects for Coca-Cola, Mars, Five Guys, Public Health England and GambleAware.
Freelance UX/UI Designer & Director at Alt Space Studio
January 1, 2022 - February 1, 2023
Fulfilled multiple freelance roles, including seven months at GOOD Agency delivering UX/UI work for Crisis, Cats Protection, London Business School and RNIB; provided design direction, prototypes and workshops; built lasting client relationships and collaborated with multidisciplinary teams.
Founder & Creative Director at ClearSignal Communications
May 1, 2005 - January 1, 2022
Founded and led a B2B and professional services design agency for 17 years, directing creative output from brand strategy to digital projects; developed an open-source CMS for web builds; led client liaison, production and delivery; grew the studio and managed operations until merging with another agency during Covid.

Education

BSc(hons) Product Design - 2:1 at Brunel University, London
January 1, 1993 - January 1, 1997
Coursework/Study Abroad at San Francisco State University, California
January 11, 2030 - April 12, 2026

Qualifications

A-levels
January 11, 2030 - April 12, 2026
GCSEs
September 3, 1986 - May 12, 1991
7 A's, 3B's

Industry Experience

Government, Software & Internet, Education, Professional Services, Media & Entertainment, Consumer Goods, Healthcare, Transportation & Logistics, Energy & Utilities, Financial Services, Non-Profit Organization, Real Estate & Construction, Telecommunications, Retail
    paper Award winning GambleAware website redesign and development

    This was a BIMA award winner for Product Design in 2025 - see https://www.twine.net/signin

    The challenge

    GambleAware are the leading charity of gambling harms education, prevention, early intervention, and treatment across the UK. The severity of gambling addiction has grown hugely in the last 20 years:

    0.5% of the adult population (250K people) are likely to have some form of gambling addiction, with 3.8% of adults (2.2M people) either problem gamblers or at risk of addiction.

    The previous site was a content heavy resource that suffered from baffling navigation, poor architecture and a terrible user experience. It had a significant drop-off rate and referral requests for intervention were frustratingly low. A rebrand had been commissioned and help was urgently needed to rebuild the site - radically improving user journey(s), access to treatment and UX site-wide.

    We began from scratch - using discovery sessions to identify multiple audience types, user stories and an array of journeys. Only then could I create a wholly new site architecture and functional specification before beginning the task of wireframing and testing a significantly large product such as this.

    This is the largest scale digital product I’ve worked on - with numerous complexities, including integrating a nationwide service finder database, 100’s of publications, online questionnaires, videos, self-help tools and an architecture of 1,000+ pages.

    User and stakeholder testing proved overwhelmingly positive, with little in the way of iteration required. Once the bespoke illustrations were in place it finally took shape and after 12 months was ready to go-live.
    The success of the new site has been incredible - with a huge uplift in traffic, return visits and referrals to local gambling support networks.