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I am a multilingual commercial operations and digital marketing specialist with 10+ years of experience across customer success, bookkeeping, logistics, and growth marketing. I have delivered end-to-end lead generation, including audience research, positioning, landing pages, paid campaigns, analytics, and CRM automation. I am hands-on, with clear communication and strong ownership in fast-paced environments. I thrive in dynamic settings, enjoy turning data into actionable strategies, and excel at building efficient processes, content, and campaigns that drive growth and improve customer experiences across multiple channels.…I am a multilingual commercial operations and digital marketing specialist with 10+ years of experience across customer success, bookkeeping, logistics, and growth marketing. I have delivered end-to-end lead generation, including audience research, positioning, landing pages, paid campaigns, analytics, and CRM automation. I am hands-on, with clear communication and strong ownership in fast-paced environments. I thrive in dynamic settings, enjoy turning data into actionable strategies, and excel at building efficient processes, content, and campaigns that drive growth and improve customer experiences across multiple channels.

ALENA KHMELEVA

Designer, AI Ethics Consultant, Digital Marketer, +4

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I am a multilingual commercial operations and digital marketing specialist with 10+ years of experience across customer success, bookkeeping, logistics, and growth marketing. I have delivered end-to-end lead generation, including audience research, positioning, landing pages, paid campaigns, analytics, and CRM automation. I am hands-on, with clear communication and strong ownership in fast-paced environments. I thrive in dynamic settings, enjoy turning data into actionable strategies, and excel at building efficient processes, content, and campaigns that drive growth and improve customer experiences across multiple channels.…I am a multilingual commercial operations and digital marketing specialist with 10+ years of experience across customer success, bookkeeping, logistics, and growth marketing. I have delivered end-to-end lead generation, including audience research, positioning, landing pages, paid campaigns, analytics, and CRM automation. I am hands-on, with clear communication and strong ownership in fast-paced environments. I thrive in dynamic settings, enjoy turning data into actionable strategies, and excel at building efficient processes, content, and campaigns that drive growth and improve customer experiences across multiple channels.

Available to hire

I am a multilingual commercial operations and digital marketing specialist with 10+ years of experience across customer success, bookkeeping, logistics, and growth marketing. I have delivered end-to-end lead generation, including audience research, positioning, landing pages, paid campaigns, analytics, and CRM automation. I am hands-on, with clear communication and strong ownership in fast-paced environments.

I thrive in dynamic settings, enjoy turning data into actionable strategies, and excel at building efficient processes, content, and campaigns that drive growth and improve customer experiences across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

Italian

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist at Self-employed

May 1, 2024 - Present

Conduct audience research and segmentation; translate insights into positioning, offers, and landing page structure. Design and launch conversion-driven landing pages (Tilda; Figma prototypes), achieving up to 7% conversion rate. Set up and optimize Yandex Metrica: goals/events, funnels, and segments; improve lead quality and reporting. Plan and manage paid campaigns in Yandex Direct (Search and RSYA), including retargeting to re-engage visitors. Produce high-performing ad creatives (CTR 2%+) using SUPA, Midjourney, and strong CTAs; iterate based on data. Build Telegram chatbot sequences for lead warming and qualification; increased conversion by 8%. Implement AmoCRM: pipelines, custom fields, lead sources/integrations, and reporting to speed up follow-up.

Freelance Bookkeeper at Baltic Maintenance Limited (Construction)

April 1, 2023 - April 1, 2024

Maintained accurate bookkeeping and tax records; ensured timely internal reporting and document control. Managed invoice and expense processing; supported reconciliations and audit readiness. Processed payroll for 50+ employees with strict confidentiality and high accuracy.

Freelance Graphic Designer at Self-employed

March 1, 2022 - April 1, 2023

Created logos and brand assets; supported websites and social media visuals. Managed client communication end-to-end, from briefing to final delivery.

Food & Beverage Assistant at Mr Pretzels International

October 1, 2021 - March 1, 2022

Delivered high-quality customer service in a busy retail environment; supported cash handling and stock tasks.

Cleaning Operative at GICS Cleaning Company

May 1, 2021 - October 1, 2021

Maintained cleanliness standards across commercial sites in line with H&S procedures.

Freelance Translator (Italian-Russian) at Self-employed

September 1, 2019 - April 1, 2020

Provided accurate translation and editing services for business materials across industries.

Logistics Operator & Assistant Manager (Italian clients) at TOV Good Mood

January 1, 2019 - August 1, 2019

Coordinated logistics operations and client communication; reduced delivery time by 15%. Supported Italian-speaking clients, improving satisfaction and loyalty.

Customer Support & Account Management at Depositphotos Inc.

April 1, 2015 - October 1, 2018

Handled customer inquiries and reporting; improved customer satisfaction by 25%. Collaborated with internal teams to resolve issues; maintained KPIs and documentation.

Call Centre Operator / Customer Manager at Public Tenders Organisation

August 1, 2010 - October 1, 2014

Supported call centre operations and customer communication; consistently met KPIs (98%).

Retail Assistant & Cashier at Various companies, Italy

January 1, 2004 - December 31, 2009

Customer-facing roles in retail and hospitality; developed service, sales, and cash-handling skills.