ALENA KHMELEVA

Available to hire

I am a multilingual commercial operations and digital marketing specialist with 10+ years of experience across customer success, bookkeeping, logistics, and growth marketing.

About

I am a multilingual commercial operations and digital marketing specialist with 10+ years of experience across customer success, bookkeeping, logistics, and growth marketing. I have delivered end-to-end lead generation, including audience research, positioning, landing pages, paid campaigns, analytics, and CRM automation. I am hands-on, with clear communication and strong ownership in fast-paced environments.

I thrive in dynamic settings, enjoy turning data into actionable strategies, and excel at building efficient processes, content, and campaigns that drive growth and improve customer experiences across multiple channels.

  • Joined December 2024

Languages

  • RussianFluent
  • ItalianFluent
  • EnglishAdvanced

Industry experience

  • Financial Services
  • Other
  • Professional Services
  • Retail
  • Transportation & Logistics
  • Software & Internet
  • Media & Entertainment

More experts in Gateshead, United Kingdom

Projects · 17

Work experience· 10 roles

Digital Marketing Specialist · Self-employedMay 2024 – Present · 2 yrs 7 mos

Conduct audience research and segmentation; translate insights into positioning, offers, and landing page structure. Design and launch conversion-driven landing pages (Tilda; Figma prototypes), achieving up to 7% conversion rate. Set up and optimize Yandex Metrica: goals/events, funnels, and segments; improve lead quality and reporting. Plan and manage paid campaigns in Yandex Direct (Search and RSYA), including retargeting to re-engage visitors. Produce high-performing ad creatives (CTR 2%+) using SUPA, Midjourney, and strong CTAs; iterate based on data. Build Telegram chatbot sequences for lead warming and qualification; increased conversion by 8%. Implement AmoCRM: pipelines, custom fields, lead sources/integrations, and reporting to speed up follow-up.

Freelance Bookkeeper · Baltic Maintenance Limited (Construction)Apr 2023 – Apr 2024 · 1 yr 1 mo

Maintained accurate bookkeeping and tax records; ensured timely internal reporting and document control. Managed invoice and expense processing; supported reconciliations and audit readiness. Processed payroll for 50+ employees with strict confidentiality and high accuracy.

Freelance Graphic Designer · Self-employedMar 2022 – Apr 2023 · 1 yr 2 mos

Created logos and brand assets; supported websites and social media visuals. Managed client communication end-to-end, from briefing to final delivery.

Food & Beverage Assistant · Mr Pretzels InternationalOct 2021 – Mar 2022 · 6 mos
Cleaning Operative · GICS Cleaning CompanyMay 2021 – Oct 2021 · 6 mos
Freelance Translator (Italian-Russian) · Self-employedSep 2019 – Apr 2020 · 8 mos
Logistics Operator & Assistant Manager (Italian clients) · TOV Good MoodJan 2019 – Aug 2019 · 8 mos
Customer Support & Account Management · Depositphotos Inc.Apr 2015 – Oct 2018 · 3 yrs 7 mos

Education

Coursework toward Bachelor's degree · University in Belarus (Gomel)2030 – 2026

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