Chrys Panama

I’m Chrys Panama, a performance media buyer and creative strategist with 3+ years of experience managing €300k+ monthly ad spend across Meta, TikTok, and Snapchat for e-commerce brands. I specialize in e-commerce growth, creative strategy, and performance scaling, delivering measurable revenue gains across France and Italy. I thrive on building robust testing frameworks, collaborating with UGC creators, and turning data into actionable plans that lift visibility and profitability.

I’ve led Amazon Advertising campaigns, developed cross-platform acquisition strategies, and focused on incremental velocity to drive brand growth. My approach combines hands-on media management with creative testing, analytics, and cross-functional collaboration to push brands to the next level across markets and platforms.