I'm Chrys Panama, a performance media buyer and creative strategist with 3+ years of experience managing €300k+ monthly ad spend across Meta, TikTok, and Snapchat for e-commerce brands. I specialize in e-commerce growth, creative strategy, and performance scaling, delivering measurable revenue gains across France and Italy. I thrive on building robust testing frameworks, collaborating with UGC creators, and turning data into actionable plans that lift visibility and profitability. I’ve led Amazon Advertising campaigns, developed cross-platform acquisition strategies, and focused on incremental velocity to drive brand growth. My approach combines hands-on media management with creative testing, analytics, and cross-functional collaboration to push brands to the next level across markets and platforms.

Chrys Panama

I'm Chrys Panama, a performance media buyer and creative strategist with 3+ years of experience managing €300k+ monthly ad spend across Meta, TikTok, and Snapchat for e-commerce brands. I specialize in e-commerce growth, creative strategy, and performance scaling, delivering measurable revenue gains across France and Italy. I thrive on building robust testing frameworks, collaborating with UGC creators, and turning data into actionable plans that lift visibility and profitability. I’ve led Amazon Advertising campaigns, developed cross-platform acquisition strategies, and focused on incremental velocity to drive brand growth. My approach combines hands-on media management with creative testing, analytics, and cross-functional collaboration to push brands to the next level across markets and platforms.

Available to hire

I’m Chrys Panama, a performance media buyer and creative strategist with 3+ years of experience managing €300k+ monthly ad spend across Meta, TikTok, and Snapchat for e-commerce brands. I specialize in e-commerce growth, creative strategy, and performance scaling, delivering measurable revenue gains across France and Italy. I thrive on building robust testing frameworks, collaborating with UGC creators, and turning data into actionable plans that lift visibility and profitability.

I’ve led Amazon Advertising campaigns, developed cross-platform acquisition strategies, and focused on incremental velocity to drive brand growth. My approach combines hands-on media management with creative testing, analytics, and cross-functional collaboration to push brands to the next level across markets and platforms.

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Language

English
Fluent
French
Fluent

Work Experience

Media Buyer/Creative Strategist
October 1, 2023 - October 1, 2025
Supported brands on Amazon by turning insights into actions—optimizing their presence, growing sales, and building trust through smart strategy.
Account Manager
September 1, 2022 - August 1, 2023
Managed client accounts, coordinated campaigns, and optimized performance to drive results.
Media Buyer / Creative Strategist at Self-employed / Contract
January 1, 2023 - Present
Managed €300k+ monthly across Meta, TikTok and Snapchat for e-commerce brands; developed creative testing frameworks with UGC creators; focused on incremental velocity and cross-border revenue growth.
Account Manager at Amazon Advertising
January 1, 2022 - December 31, 2023
Managed Amazon Sponsored Ads campaigns and optimized listings and advertising strategy; contributed to revenue growth across France and Italy through multi-platform acquisition (Meta, TikTok, Snapchat).
Assistant Manager at Foot Locker
January 1, 2020 - December 31, 2022
Promoted from Salesman to Assistant Manager in 2 years; managed a team of 30 people with an annual sales volume of €9M.

Education

Add your educational history here.

Qualifications

Master Degree - Marketing, Fashion & Design
January 1, 2023 - October 1, 2025
Bachelor Degree - Marketing digital & E-business
January 11, 2030 - January 1, 2023
Amazon Advertising Certification
January 1, 2023 - January 12, 2026
Master
January 11, 2030 - March 19, 2026
Bachelor
January 11, 2030 - March 19, 2026
Meta Blueprint Certification
January 11, 2030 - March 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet