Product Designer who turns ambiguous problems into interfaces that actually work for people, grounded in user research and refined through fast iteration. Fluent working within existing design systems and extending them rather than starting over. AI-native designer using Claude, GPT, and Figma AI to explore more directions, prototype quicker, and ship polished results with less back-and-forth—while partnering closely with stakeholders and validating with usability testing.

Sridhar Ashok

Product Designer who turns ambiguous problems into interfaces that actually work for people, grounded in user research and refined through fast iteration. Fluent working within existing design systems and extending them rather than starting over. AI-native designer using Claude, GPT, and Figma AI to explore more directions, prototype quicker, and ship polished results with less back-and-forth—while partnering closely with stakeholders and validating with usability testing.

Available to hire

Product Designer who turns ambiguous problems into interfaces that actually work for people, grounded in user research and refined through fast iteration. Fluent working within existing design systems and extending them rather than starting over.

AI-native designer using Claude, GPT, and Figma AI to explore more directions, prototype quicker, and ship polished results with less back-and-forth—while partnering closely with stakeholders and validating with usability testing.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Founding Product Designer at DISCOVR
January 1, 2025 - January 1, 2026
Shaped the MVP structure for a multi-sided B2B/B2C platform across four user types, translating business goals into core workflows and 100+ product screens. Partnered with CEO, product, and sales to prioritize flows, clarify user roles, and prepare investor-facing prototypes. Built an AI-assisted design workflow using Claude, GPT, and Figma to generate and explore user flows and interface directions before refining into high-fidelity designs. Used Base44 to ship a sponsorship-acquisition website and an interactive prototype later used in investor presentations. Led solo user research and heuristic evaluation, surfacing 10+ critical usability issues and lifting user satisfaction scores by 15%. Created reusable component patterns, style guide, and a scalable design system to support faster iteration and consistent handoff to development.
Free lance UX designer (Website design) at Biotech support-services client
January 1, 2024 - Present
Took a biotech support-services client from zero visual identity to a launch-ready website, starting with only raw copy. Defined the design direction palette, typography, layout, motion, and translated it into a hand-coded responsive single-page site. Built an animated hero, scroll-aware navigation, interactive section highlighting, and accessible mobile-first layouts. Established an efficient design-to-deployment workflow, taking the site from Figma designs through to implementation with Claude. Iterated directly with the client across multiple design rounds to align the identity with the life-sciences market positioning.

Education

UX Designer (Internship) at CODE University of Applied Sciences
January 1, 2020 - January 1, 2024
B.A Interaction design at CODE University of Applied Sciences
January 1, 2020 - January 1, 2024
UX/UI design certification at Institution not specified
January 1, 2020 - January 1, 2020
Design boot camp at Institution not specified
October 1, 2019 - April 30, 2020

Qualifications

UX/UI design certification
January 1, 2020 - July 13, 2026

Industry Experience

Software & Internet, Education, Healthcare, Life Sciences, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

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