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I’m Srihitha Kolluri, a results-driven marketing professional focused on B2B growth, GTM strategy, and demand generation across financial services and healthcare. I excel at partnering with cross-functional teams to align campaigns with sales priorities and product launches, turning insights into actionable plans that drive pipeline and engagement. With an MBA from Ivey and BBA from the University of Toronto, I blend strategic thinking with hands-on execution to deliver measurable, compliant results across channels, from events to digital activations.…I’m Srihitha Kolluri, a results-driven marketing professional focused on B2B growth, GTM strategy, and demand generation across financial services and healthcare. I excel at partnering with cross-functional teams to align campaigns with sales priorities and product launches, turning insights into actionable plans that drive pipeline and engagement. With an MBA from Ivey and BBA from the University of Toronto, I blend strategic thinking with hands-on execution to deliver measurable, compliant results across channels, from events to digital activations.

Srihitha Kolluri

Marketing Consultant, Marketing Strategist, Brand Strategist, +2

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I’m Srihitha Kolluri, a results-driven marketing professional focused on B2B growth, GTM strategy, and demand generation across financial services and healthcare. I excel at partnering with cross-functional teams to align campaigns with sales priorities and product launches, turning insights into actionable plans that drive pipeline and engagement. With an MBA from Ivey and BBA from the University of Toronto, I blend strategic thinking with hands-on execution to deliver measurable, compliant results across channels, from events to digital activations.…I’m Srihitha Kolluri, a results-driven marketing professional focused on B2B growth, GTM strategy, and demand generation across financial services and healthcare. I excel at partnering with cross-functional teams to align campaigns with sales priorities and product launches, turning insights into actionable plans that drive pipeline and engagement. With an MBA from Ivey and BBA from the University of Toronto, I blend strategic thinking with hands-on execution to deliver measurable, compliant results across channels, from events to digital activations.

Available to hire

I’m Srihitha Kolluri, a results-driven marketing professional focused on B2B growth, GTM strategy, and demand generation across financial services and healthcare. I excel at partnering with cross-functional teams to align campaigns with sales priorities and product launches, turning insights into actionable plans that drive pipeline and engagement.

With an MBA from Ivey and BBA from the University of Toronto, I blend strategic thinking with hands-on execution to deliver measurable, compliant results across channels, from events to digital activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Consultant (Retail Advisor Strategy) at Sun Life Financial

January 1, 2025 - Present

Designed strategy and end-to-end GTM strategies targeting key industry segments, resulting in pipeline growth of 10% year-over-year. Partnered with cross-functional teams to align campaign initiatives with sales priorities and solution launches, increasing engagement among strategic accounts. Led multi-channel demand generation programs including events and digital activations, achieving quality leads and improving targeted messaging performance by 15% through segmentation analyses and iterative testing. Translated insights into recommendations to refine audience segmentation, targeting, and conversion tracking, increasing advisor-to-lead conversion by 15% and engagement by 10%.

Senior Marketing & Communications Specialist at Sun Life Financial

January 1, 2024 - January 1, 2025

Developed and executed B2B marketing and communications strategies supporting consulting and advisory services in health, wellness, and benefits. Led end-to-end execution of national marketing campaigns reaching 1M+ plan members and advisors across multiple channels. Applied market, client, and competitive insights to refine positioning while ensuring alignment with brand standards and regulatory requirements. Developed and edited internal marketing communications, materials and plan-specific content for Group Benefits plan sponsors, plan members and advisors.

Senior Proposal Specialist at GRS (as referenced in role descriptions)

September 1, 2022 - January 1, 2024

Developed over 100 strategic RFP proposals and finalist presentations articulating GRS’s plan values, innovation, and competitive differentiation, contributing to 50+ strategic bids and a multimillion-dollar pipeline. Partnered with cross-functional stakeholders including Product, Finance, Operations and Marketing to align messaging with business objectives. Contributed to multimillion-dollar sales pipeline through tailored product narratives and client-centric content. Influenced senior stakeholders across regions and accounts to adopt standardized pipeline processes, improving forecast predictability by 20%.

Marketing & Partnerships Specialist at RBC x (Ampli)

September 1, 2021 - February 1, 2022

Executed partnership-driven marketing campaigns across social and digital channels to support customer acquisition and engagement. Collaborated with marketing, product, and operations teams to ensure consistent GTM messaging across partners. Developed performance reporting and dashboards tracking marketing spend, ROI, and campaign effectiveness.

Communications Specialist at TD Bank

January 1, 2021 - April 1, 2021

Produced 50+ enterprise governance communications to drive adoption of data compliance policies. Supported rollout of enterprise data strategy through executive-ready decks and infographics for 200+ employees.