I'm Srikamal Pisapati, a Hyderabad-based Digital Marketing Manager with 7+ years of experience optimizing paid media campaigns across Google Ads, Bing, Meta, SA360 and DV360.
I’m Srikamal Pisapati, a Hyderabad-based Digital Marketing Manager with 7+ years of experience optimizing paid media campaigns across Google Ads, Bing, Meta, SA360 and DV360. I specialize in lead generation for USA clients, managing end-to-end campaigns, delivering market research, forecasts and campaign results, and providing data-driven growth strategies. I interact with clients on a weekly/bi-weekly basis to share performance insights and recommendations, focusing on user acquisition, retention, and exploring new revenue channels.
I’ve led a portfolio of 30+ paid search accounts with a combined monthly spend of around $1M for luxury hotels and resorts, leveraging GA and Looker Studio to derive actionable insights and optimize campaigns across SA360, Meta, and DV360. I collaborate with stakeholders to plan monthly, quarterly and yearly initiatives to meet business KPIs and drive measurable growth.
Managed and optimized Google Ads campaigns for an eyewear brand, focusing on driving qualified traffic and conversions. Delivered improved CTR, reduced CPA, and increased overall ROI through strategic keyword targeting and ad optimization.
Created and executed digital advertising campaigns; optimized bids, assets and pacing; prepared Network Delivery Reports and Line-Item Audit Reports; collaborated with AMs on weekly performance reviews.
Led advanced search and paid media initiatives, driving ROI and performance improvements for enterprise clients. Analyzed marketing data, prepared performance reports, and supported QA processes for campaigns. Contributed to digital marketing programs including email marketing and PPC, and guided asset review, budget allocation, and bidding strategies. Developed campaign strategies and executed digital advertising campaigns for medium to large clients, focusing on CPA, CPV, CTR optimization, and pacing for display and video campaigns. Created automated dashboards to monitor campaign performance and authored regular client communications.
Managed SEM campaigns and paid media operations, including planning, execution, reporting, and optimization across multiple channels for luxury travel clients.
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