Available to hire
I’m Srikamal Pisapati, a Hyderabad-based Digital Marketing Manager with 7+ years of experience optimizing paid media campaigns across Google Ads, Bing, Meta, SA360 and DV360. I specialize in lead generation for USA clients, managing end-to-end campaigns, delivering market research, forecasts and campaign results, and providing data-driven growth strategies. I interact with clients on a weekly/bi-weekly basis to share performance insights and recommendations, focusing on user acquisition, retention, and exploring new revenue channels.
I’ve led a portfolio of 30+ paid search accounts with a combined monthly spend of around $1M for luxury hotels and resorts, leveraging GA and Looker Studio to derive actionable insights and optimize campaigns across SA360, Meta, and DV360. I collaborate with stakeholders to plan monthly, quarterly and yearly initiatives to meet business KPIs and drive measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Sr. SEM Consultant at Deloitte
December 31, 2022 - October 5, 2025Led end-to-end SEM campaigns for enterprise clients, optimizing spend across Google Ads, SA360, and DV360; conducted budget allocation, bidding optimization, and reporting. Built dashboards and performed ROI analysis to inform strategy and client reporting.
Paid Media Analyst at Deloitte
June 30, 2024 - October 5, 2025Developed and executed paid media strategies for medium to large clients, monitored pacing, and produced performance insights. Conducted A/B testing, budget reviews, and asset optimization to improve CPA/CPV and CTR.
SEM Specialist at CENDYN
April 1, 2025 - October 5, 2025Managed SEM campaigns and paid media operations, including planning, execution, reporting, and optimization across multiple channels for luxury travel clients.
Paid Media Analyst at Genius IT Solutions
January 31, 2018 - October 5, 2025Conceptualized and executed digital marketing initiatives (including email marketing and PPC) and performed ROI analysis to guide budget allocation and performance optimization.
Computer Operator at AnnaLect NTR Model School
July 31, 2015 - October 5, 2025Handled basic IT tasks and computer operations; supported administrative IT needs and data entry.
Digital Marketing Executive / Adoperations Associate - II at DCT Technologies
October 31, 2018 - October 5, 2025Led online marketing campaigns, ad trafficking, and reporting; supported digital campaign design and optimization.
Paid Media Analyst at DCT Technologies
October 31, 2019 - October 5, 2025Managed and optimized paid media campaigns; performed performance analysis and contributed to campaign strategy and optimization.
Sr. SEM Consultant at Deloitte
April 30, 2025 - October 5, 2025Led advanced search and paid media initiatives, driving ROI and performance improvements for enterprise clients. Analyzed marketing data, prepared performance reports, and supported QA processes for campaigns. Contributed to digital marketing programs including email marketing and PPC, and guided asset review, budget allocation, and bidding strategies. Developed campaign strategies and executed digital advertising campaigns for medium to large clients, focusing on CPA, CPV, CTR optimization, and pacing for display and video campaigns. Created automated dashboards to monitor campaign performance and authored regular client communications.
Paid Media Analyst at Deloitte
December 31, 2022 - October 5, 2025Handled end-to-end online marketing cycle from campaign design to lead generation. Performed ROI analyses to create analytical reports on tracking marketing strategy. Reviewed and approved advertiser assets, budget allocations, and bidding. Supported campaign management, optimization, ad trafficking, and reporting. Generated client reports to track pacing and implemented Network Delivery and Line-Item Audit processes to regularly review performance.
SEM Specialist at Deloitte
June 30, 2024 - October 5, 2025Conceptualized digital marketing strategies and implemented email marketing and PPC campaigns. Set up QA processes for email marketing and provided recommendations for error-free campaigns. Led end-to-end online marketing cycles, including design, lead generation, and performance optimization. Worked on keyword research, planning, and A/B testing of ads; created automated dashboards to showcase campaign results; managed reporting and optimization workflows.
Digital Marketing Executive / Adoperations Associate - II at DCT Technologies
July 1, 2015 - October 5, 2025Executed digital marketing campaigns, supported ad operations workflows, and contributed to growth initiatives throughout the marketing lifecycle.
Computer Operator at AnnaLect NTR Model School
January 1, 2018 - October 5, 2025Performed computer operations and basic IT support tasks as part of administrative functions.
Paid Media Analyst at Genius IT Solutions
October 31, 2018 - October 5, 2025Conceptualized digital marketing by implementing email marketing and PPC campaigns. Set up QA for email marketing and provided recommendations for error-free campaigns. Managed end-to-end online marketing cycles from campaign design to lead generation.
Sr. SEM Consultant at Deloitte
December 31, 2022 - October 5, 2025Led paid search and related digital campaigns, optimizing across search and display to achieve lead generation goals. Built reports and dashboards, performed ROI analysis, and collaborated with account managers to align activities with business KPIs. Used Google Priority Tools and 3rd party platforms to monitor pacing and performance.
Paid Media Analyst at Deloitte
June 30, 2024 - October 5, 2025Managed end-to-end paid media cycle for medium to large clients, including campaign design, bidding strategies, asset approvals, and performance reporting. Improved CPA and CPV through iterative testing and optimization.
Digital Marketing Executive at DCT TECHNOLOGIES
January 31, 2018 - October 5, 2025Developed and managed digital advertising campaigns, including PPC and display efforts; performed ROI analysis, budget allocation, and campaign optimization; collaborated on ad trafficking and reporting.
Adoperations Associate - II at DCT TECHNOLOGIES
October 31, 2019 - October 5, 2025Handled ad operations, trafficking, and campaign reporting; supported continuous A/B testing and optimization across campaigns.
Sr. SEM Consultant at Deloitte
December 31, 2022 - October 13, 2025Led search engine marketing campaigns; performed ROI analysis; budget allocation and bidding; asset review; developed campaign strategies and optimization; automated dashboards and reports; collaborated with account managers and stakeholders.
Paid Media Analyst at Deloitte
June 30, 2024 - October 13, 2025Developed campaign strategies for medium to large clients; improved CPA/CPV; managed search, display and video campaigns; conducted A/B testing and reporting; monitored budgets and pacing.
SEM Specialist at Deloitte
April 30, 2025 - October 13, 2025Created and executed digital advertising campaigns; optimized bids, assets and pacing; prepared Network Delivery Reports and Line-Item Audit Reports; collaborated with AMs on weekly performance reviews.
Digital Marketing Executive at DCT Technologies
January 31, 2018 - October 13, 2025Handled end-to-end online marketing cycle from campaign design to lead generation; ROI analysis; budget allocation and bidding; asset approval and campaign tracking.
Education
Qualifications
Google Ads - Search Certification
January 11, 2030 - October 5, 2025Google Ads - Display Certification
January 11, 2030 - October 5, 2025Google AI Powered Certification
January 11, 2030 - October 5, 2025Search Ads360 (SA360) Certification
January 11, 2030 - October 5, 2025Google Analytics Certification
January 11, 2030 - October 5, 2025Apple Search Ads Certification
January 11, 2030 - October 5, 2025Google Ads Manager Certification
January 11, 2030 - October 5, 2025LinkedIn Certification
January 11, 2030 - October 5, 2025Google Ads Search
January 11, 2030 - October 5, 2025Google Ads Display
January 11, 2030 - October 5, 2025Google AI powered certification
January 11, 2030 - October 5, 2025Search Ads360 (SA360)
January 11, 2030 - October 5, 2025Google Analytics
January 11, 2030 - October 5, 2025Apple Search Ads
January 11, 2030 - October 5, 2025Google Ads manager
January 11, 2030 - October 5, 2025LinkedIn
January 11, 2030 - October 5, 2025Google Ads Certification - Search
January 11, 2030 - October 5, 2025Google Ads Certification - Display
January 11, 2030 - October 5, 2025Google AI Powered Certification
January 11, 2030 - October 5, 2025Search Ads360 (SA360) Certification
January 11, 2030 - October 5, 2025Google Analytics Certification
January 11, 2030 - October 5, 2025Apple Search Ads Certification
January 11, 2030 - October 5, 2025Google Ads Manager Certification
January 11, 2030 - October 5, 2025LinkedIn Certification
January 11, 2030 - October 5, 2025Google Ads Certification - Search
January 11, 2030 - October 13, 2025Google Ads Certification - Display
January 11, 2030 - October 13, 2025Google AI Powered Certification
January 11, 2030 - October 13, 2025Search Ads360 (SA360) Certification
January 11, 2030 - October 13, 2025Google Analytics Certification
January 11, 2030 - October 13, 2025Apple Search Ads Certification
January 11, 2030 - October 13, 2025Google Ads Manager Certification
January 11, 2030 - October 13, 2025LinkedIn Certification
January 11, 2030 - October 13, 2025Industry Experience
Software & Internet, Travel & Hospitality, Media & Entertainment, Professional Services, Other
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