Project Lead at AI-Powered CRM System Development (Personal Project)

Designing custom CRM system using AI-assisted development tools to deepen understanding of CRM architecture, business logic, and system integration. Implementing generative AI and prompt engineering techniques to explore automation opportunities for business intelligence and reporting. Creating multiple web app prototypes to test various CRM workflows, database structures, and user interface designs for business applications. Exploring AI integration opportunities in business process automation and customer relationship management systems.

Sales Operations Intern at Signify

Maintained and optimized Salesforce CRM database with 500+ records, ensuring data accuracy and integrity for sales forecasting and opportunity tracking. Analyzed sales pipeline data using Excel and Salesforce reports to identify trends, bottlenecks, and opportunities for process improvement, resulting in enhanced operational efficiency. Generated daily and weekly sales analytics reports and dashboards for senior management, supporting data-driven decision making across the sales organization. Collaborated with Inside Sales Manager to develop standardized reporting templates and automate data collection processes, reducing manual effort by 40%. Performed comprehensive data analysis on customer accounts to identify cross-selling opportunities and support account management strategies. Gathered business requirements through stakeholder interviews and 50+ daily customer calls, translating needs into actionable CRM enhancements.

Project Lead at Polaris Educational Content Project

Led cross-functional teams in requirements gathering, stakeholder interviews, and solution design for educational content delivery platform. Managed project timelines, deliverables, and stakeholder communications using project management tools, ensuring on-time delivery within scope. Facilitated stakeholder meetings to document business requirements, user stories, and translate them into functional specifications. Developed comprehensive process maps and workflow diagrams using Visio to visualize content delivery processes and optimize operational efficiency.

Business Analyst at Niagara Parks

Conducted comprehensive sales data analysis using Salesforce, SQL, and Excel to assess customer needs, market trends, and revenue opportunities. Collaborated with stakeholders to identify key performance indicators, define success metrics, and develop actionable recommendations. Created interactive data visualizations and executive presentations to communicate findings and support strategic revenue optimization. Performed gap analysis to identify opportunities for process improvements, operational efficiency, and sales growth initiatives.

Learning Content Coordinator at York University

Implemented technology solutions to streamline content management workflows, improving operational efficiency by 30% through process automation and optimization. Collaborated with cross-functional stakeholders to gather requirements and translate business needs into actionable solutions and process improvements. Maintained database accuracy for learning content repository and generated analytical reports on content usage patterns and effectiveness metrics. Developed comprehensive process documentation and workflow diagrams using Visio to standardize procedures across the department.

Digital Support Lead Hand at York University

Led daily operations and team meetings, coordinating priorities and ensuring alignment with organizational objectives and strategic initiatives. Managed equipment tracking database and generated inventory reports for resource planning and budget forecasting, supporting informed decision-making. Analyzed technical support tickets to identify recurring issues, trends, and root causes, recommending process improvements that reduced ticket volume by 25%. Created detailed documentation and training materials to support knowledge transfer, operational efficiency, and team capability development.

Freelance Photographer & Videographer at Self-employed

Managed complete visual production cycles from concept development to final delivery. Created high-quality content for over 50 clients across various industries, specializing in portrait, automotive, landscape, and product photography. Captured and edited over 100 hours of video content for commercial and personal clients while maintaining consistent 5-star client reviews.