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I am SREEDEV NEELA, a Senior Data and Content Intelligence Engineer with 20+ years of IT experience across the USA, UK, India, Singapore and Spain. I specialize in building end-to-end DW/BI platforms on AWS and Azure, designing cloud data solutions, and delivering real-time analytics and self-serve insights. I also lead Content Intelligence initiatives using Databricks and advanced Python for image and video processing, asset extraction, and campaign analytics. I’ve worked across Finance, Life Sciences, Advertising, Retail, and Public Sector, creating data models, data vaults, medallion architectures, and automated data pipelines. I’m proficient in Python, SQL, Snowflake, DevOps practices, and BI tools like Power BI and SAP BOBJ, with a track record of POCs that scale to production applications and customer value.…I am SREEDEV NEELA, a Senior Data and Content Intelligence Engineer with 20+ years of IT experience across the USA, UK, India, Singapore and Spain. I specialize in building end-to-end DW/BI platforms on AWS and Azure, designing cloud data solutions, and delivering real-time analytics and self-serve insights. I also lead Content Intelligence initiatives using Databricks and advanced Python for image and video processing, asset extraction, and campaign analytics. I’ve worked across Finance, Life Sciences, Advertising, Retail, and Public Sector, creating data models, data vaults, medallion architectures, and automated data pipelines. I’m proficient in Python, SQL, Snowflake, DevOps practices, and BI tools like Power BI and SAP BOBJ, with a track record of POCs that scale to production applications and customer value.

SREEDEV NEELA

Architect, Data Analyst, Data Visualizer

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I am SREEDEV NEELA, a Senior Data and Content Intelligence Engineer with 20+ years of IT experience across the USA, UK, India, Singapore and Spain. I specialize in building end-to-end DW/BI platforms on AWS and Azure, designing cloud data solutions, and delivering real-time analytics and self-serve insights. I also lead Content Intelligence initiatives using Databricks and advanced Python for image and video processing, asset extraction, and campaign analytics. I’ve worked across Finance, Life Sciences, Advertising, Retail, and Public Sector, creating data models, data vaults, medallion architectures, and automated data pipelines. I’m proficient in Python, SQL, Snowflake, DevOps practices, and BI tools like Power BI and SAP BOBJ, with a track record of POCs that scale to production applications and customer value.…I am SREEDEV NEELA, a Senior Data and Content Intelligence Engineer with 20+ years of IT experience across the USA, UK, India, Singapore and Spain. I specialize in building end-to-end DW/BI platforms on AWS and Azure, designing cloud data solutions, and delivering real-time analytics and self-serve insights. I also lead Content Intelligence initiatives using Databricks and advanced Python for image and video processing, asset extraction, and campaign analytics. I’ve worked across Finance, Life Sciences, Advertising, Retail, and Public Sector, creating data models, data vaults, medallion architectures, and automated data pipelines. I’m proficient in Python, SQL, Snowflake, DevOps practices, and BI tools like Power BI and SAP BOBJ, with a track record of POCs that scale to production applications and customer value.

Available to hire

I am SREEDEV NEELA, a Senior Data and Content Intelligence Engineer with 20+ years of IT experience across the USA, UK, India, Singapore and Spain. I specialize in building end-to-end DW/BI platforms on AWS and Azure, designing cloud data solutions, and delivering real-time analytics and self-serve insights. I also lead Content Intelligence initiatives using Databricks and advanced Python for image and video processing, asset extraction, and campaign analytics.

I’ve worked across Finance, Life Sciences, Advertising, Retail, and Public Sector, creating data models, data vaults, medallion architectures, and automated data pipelines. I’m proficient in Python, SQL, Snowflake, DevOps practices, and BI tools like Power BI and SAP BOBJ, with a track record of POCs that scale to production applications and customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Data Engineer at Enablis / Nexus Rental

August 1, 2015 - Present

Implemented Data Vault 2.0 with real-time CDC at 1-minute intervals; established Bronze/Silver/Gold medallion data architecture with automated data quality validation; created a single source of truth; automated data workflows with Airflow; enabled real-time analytics with historic tracking; built dashboards for booking lengths and loss limits; AI-powered code maintenance and data mart exploration.

Senior Data Engineer and Content Intelligence Consultant at RAPP UK

June 1, 2022 - July 1, 2025

Led end-to-end AWS-based data analytics and content intelligence platform for JLR; designed landing/raw/curated data layers, ELT using S3/Glue, web-scraped asset pipelines, Lambda automation, complex dynamic hierarchies, and MWAA orchestration; built 3,000+ lines of Python for asset/creative processing on Databricks; integrated assets from Meta, Google Campaign Manager, Sprinklr, Salesforce, Google Vision/Analytics; created API-driven data migrations for reporting in Power BI; automation with Terraform and Bitbucket; monitoring with SES.

Senior Data Engineer at Sainsburys UK

November 1, 2021 - June 1, 2022

Set up Snowflake data warehouse with AWS data lake integration; automated dev/preprod/prod pipelines; IAM roles/policies; Lambda events; MWAA DAGs; Snowpipe/Streams/Tasks; Snowflake BDV; Snowsight dashboards.

Senior Data Engineer and Consultant at Tote Group

March 1, 2021 - November 1, 2021

Built AWS-based data platform (S3-based data lake); data storage on Aurora; Lambda-based data ingestion from FTP; Glue jobs; Airflow orchestration; CI/CD via CircleCI; Power BI dashboards; migrated legacy SSRS to Power BI; Terraform-based infrastructure automation.

Data Platform Engineer at PSI Online

November 1, 2020 - February 1, 2021

Implemented Data Explorer platform on AWS (RDS Aurora/Postgres, Glue, AppSync); GraphQL interfaces; QuickSight analytics; regional replication; ETL with Glue Python; predictive analytics via Python.

Data Consultant at DVSA

June 1, 2020 - October 1, 2020

Migrated SAS-based platform to AWS (EC2, RDS MySQL/Aurora, Redshift, Glue); serverless data workﬂows; Terraform infra; Data quality transforms with PySpark; real-time telematics data processing with Databricks; CloudWatch/Monitoring.

Data Engineer and Cloud Architect at SilverDoor Apartments

October 1, 2019 - May 1, 2020

Architected AWS-based analytics platform (RDS MySQL/Aurora, Redshift, Glue, QuickSight); data catalog; Google Analytics clickstream integration; real-time Kinesis streams; dashboards in QuickSight and Power BI; self-service analytics platform embedded in apps; Terraform-based infrastructure automation.

DWBI Architect at HCL Technologies

March 1, 2014 - September 1, 2019

Led design and maintenance of AWS/Azure analytics platforms; migration from Teradata/Netezza to Redshift; DevOps CI/CD pipelines; governance; data lake accelerators; customer-facing architecture and presales support; mentored teams; knowledge transfer.

Data & Solution Architect at Arisglobal Pvt Limited

May 1, 2011 - March 1, 2014

Designed agHub DW framework, deployment on AWS; ETL architecture with Informatica; created BI architecture plan and Kimball-aligned dimensional model; supported sales with SOW payoffs; mentored BI developers.

Principal BI Consultant at eSystems Inc

April 28, 2008 - May 13, 2011

Designed integrated DWH model for NJ welfare benefit programs; led DW/BI team; client liaison; informed data quality portal framework for Barclay Capital; dashboards and scorecards.

DW-BI Consultant at SAP Business Objects, USA

January 16, 2006 - April 18, 2008

Implemented BI platform for Merrill Lynch Retirement Services; data modeling for GE Consumer Finance; Informatica ETL; dashboards and reporting.

DW-BI Designer and Developer at Cognizant, Accenture, Sonata

December 18, 2000 - January 2, 2006

Technical lead for inventory management BI stack; redesigned data models and ETL; BI reports; training; production support; CI/CD and build/release oversight.