I’m a Melbourne-based media artist and co-founder of Barcode People. I create immersive installations and hybrid media experiences that blend digital media with physical spaces, theatre, and live events. In my practice I lead visual direction, design brand identities, and collaborate across multi-disciplinary projects. I craft artful narratives through video, photography, and interactive design, bringing ideas from concept to exhibition-ready form.

Tong Shu

I’m a Melbourne-based media artist and co-founder of Barcode People. I create immersive installations and hybrid media experiences that blend digital media with physical spaces, theatre, and live events. In my practice I lead visual direction, design brand identities, and collaborate across multi-disciplinary projects. I craft artful narratives through video, photography, and interactive design, bringing ideas from concept to exhibition-ready form.

Available to hire

I’m a Melbourne-based media artist and co-founder of Barcode People. I create immersive installations and hybrid media experiences that blend digital media with physical spaces, theatre, and live events.

In my practice I lead visual direction, design brand identities, and collaborate across multi-disciplinary projects. I craft artful narratives through video, photography, and interactive design, bringing ideas from concept to exhibition-ready form.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Digital Media Director at Barcode People
January 1, 2019 - Present
Oversees post-production, video editing, motion graphics; designs posters, digital media presentations and web design; collaborates with team; applies UI/UX best practices; proficient in Adobe Creative Cloud.
Store Manager at YiFang Taiwan Fruit Tea
May 31, 2023 - October 19, 2025
Managed daily store operations in a fast-paced beverage shop in Melbourne; led a team; ensured high-quality customer service; improved store processes.
Co-Founder & Visual Art Director at BarCode People
January 1, 2020 - Present
Established and leads an interdisciplinary art collective exploring performance, digital media, and immersive installations. Designed and maintained the group’s official website; set visual branding and aesthetic direction across projects; produced key visual assets (posters, promotional graphics, exhibition materials); created and edited promotional videos; assisted lead videographers with camera setup, lighting, and shot composition for weddings and live events.
Videographer & Photographer Intern at BarCode People
January 1, 2017 - December 31, 2017
Captured dynamic footage and audience moments for promotional and archival use; assisted with media production workflows.
Post-production Editor & Film Editor Assistant at Luky Studio
January 1, 2016 - January 1, 2016
Edited promotional videos, managed media files, and supported production workflows in post-production; contributed to overall project delivery.
Videographer at Sydney Fringe Festival
January 1, 2015 - December 31, 2015
Filmed and photographed festival events across multiple venues; assisted the lead videographer on major programs such as Opening Night at The Hub; supported on-site coordination for live event shoots.
Videographer & Photographer (Intern) at Barcode People
January 1, 2017 - December 31, 2017
Supported lead videographers and photographers, capturing dynamic footage and photographs for festival events and weddings; assisted with camera setup, lighting, shot composition, and on-site coordination; contributed to editing and post-production workflows.

Education

Master of Art in Public Space at RMIT University
January 1, 2018 - December 31, 2019
Honours in Media Arts, Minor in Spatial Design at UNSW Art & Design
January 1, 2013 - December 31, 2017
Exchange program | Film Study at University of Lancaster
October 1, 2015 - December 31, 2015
Short-term program | Chinese Cinema at UIBE Beijing
January 1, 2016 - February 29, 2016

Qualifications

Special Mention by the Jury
January 1, 2025 - November 29, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Software & Internet, Other