Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Stacey J. Ricards, a digital marketing leader with a track record of driving growth through data-driven campaigns, SEO, and ecommerce optimization. I started as a freelance digital marketing consultant and progressed to Senior Digital Marketing Manager at The Hillman Group, leading strategy for Robotic and Digital Solutions brands like Minute Key, Resharp, and Quick-Tag. I thrive on building high-performing teams, optimizing digital experiences—from local listings to Shopify ecommerce—and launching successful product campaigns. I’m passionate about turning data into actionable insights, collaborating with IT for UI improvements, and delivering measurable results across paid, organic, and email channels.…I'm Stacey J. Ricards, a digital marketing leader with a track record of driving growth through data-driven campaigns, SEO, and ecommerce optimization. I started as a freelance digital marketing consultant and progressed to Senior Digital Marketing Manager at The Hillman Group, leading strategy for Robotic and Digital Solutions brands like Minute Key, Resharp, and Quick-Tag. I thrive on building high-performing teams, optimizing digital experiences—from local listings to Shopify ecommerce—and launching successful product campaigns. I’m passionate about turning data into actionable insights, collaborating with IT for UI improvements, and delivering measurable results across paid, organic, and email channels.

Stacey J. Ricards

Digital Marketer, Marketing Strategist, Social Media Manager, +7





I'm Stacey J. Ricards, a digital marketing leader with a track record of driving growth through data-driven campaigns, SEO, and ecommerce optimization. I started as a freelance digital marketing consultant and progressed to Senior Digital Marketing Manager at The Hillman Group, leading strategy for Robotic and Digital Solutions brands like Minute Key, Resharp, and Quick-Tag. I thrive on building high-performing teams, optimizing digital experiences—from local listings to Shopify ecommerce—and launching successful product campaigns. I’m passionate about turning data into actionable insights, collaborating with IT for UI improvements, and delivering measurable results across paid, organic, and email channels.…I'm Stacey J. Ricards, a digital marketing leader with a track record of driving growth through data-driven campaigns, SEO, and ecommerce optimization. I started as a freelance digital marketing consultant and progressed to Senior Digital Marketing Manager at The Hillman Group, leading strategy for Robotic and Digital Solutions brands like Minute Key, Resharp, and Quick-Tag. I thrive on building high-performing teams, optimizing digital experiences—from local listings to Shopify ecommerce—and launching successful product campaigns. I’m passionate about turning data into actionable insights, collaborating with IT for UI improvements, and delivering measurable results across paid, organic, and email channels.

Available to hire

I’m Stacey J. Ricards, a digital marketing leader with a track record of driving growth through data-driven campaigns, SEO, and ecommerce optimization. I started as a freelance digital marketing consultant and progressed to Senior Digital Marketing Manager at The Hillman Group, leading strategy for Robotic and Digital Solutions brands like Minute Key, Resharp, and Quick-Tag.

I thrive on building high-performing teams, optimizing digital experiences—from local listings to Shopify ecommerce—and launching successful product campaigns. I’m passionate about turning data into actionable insights, collaborating with IT for UI improvements, and delivering measurable results across paid, organic, and email channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Senior Digital Marketing Manager at The Hillman Group

February 1, 2018 - Present

Led digital marketing strategy and media buying for Robotic and Digital Solutions brands (Minute Key, Resharp, Quick-Tag); managed SEM, social, and programmatic campaigns; grew MinuteKey.com visits 200%+ and QuickTag.com 212%; oversaw SEO, email marketing to 2+ million customers, and 15,000+ Google My Business listings; collaborated with IT on kiosk GUI improvements; launched OTRCarry.com on Shopify with full app integrations and exceeded first-year ecommerce revenue plan; directed product launches and cross-functional rollout efforts.

President at The Interactive Marketing Department

July 1, 2013 - December 1, 2018

Digital consultant providing strategic guidance in website analysis, media planning/buying, and campaign analytics for clients including MoneyGram International, AAA, Minute Key, Colorado Beef Council, Healthy Clean Inc.

Digital Manager – Sales and Content at Entercom Denver

August 1, 2009 - June 1, 2013

Collaborated with Sales Director and Account Executives to create and execute integrated marketing campaigns; coached 30 Account Executives; led a team of five in the creation and distribution of digital content across websites, mobile, and social; ensured advertiser satisfaction and achieved group digital sales goals.

Director of Media and Analytics at Malenke|Barnhart

August 1, 2007 - August 1, 2009

Managed all media campaigns (offline and online); oversaw SEM and SEO; delivered eMarketing solutions and client-specific advertising strategies; developed online ad units, placements, targeting, and rate card.

Interactive Media Manager/Account Manager at Sterling-Rice Group

April 1, 2005 - August 1, 2007

Launched online media department; managed media planning/buying, creative trafficking, tracking, and campaign optimization; oversaw online advertising strategy and SEO initiatives for clients including The Denver Zoo and Denver Metro CVB.

Director of Sales and Marketing at Evite.com

June 1, 2004 - April 1, 2005

Supervised Public Relations, Marketing and Sales; aligned with Interactive Corp. National Sales Management; delivered creative advertising solutions for a range of clients and managed cross-functional teams.

Group Planning Director and Partner, promoted from Interactive Media Supervisor at MindShare

November 1, 2000 - June 1, 2004

Led interactive media strategy and client management; grew department to 9 clients and over $10M in billing; directed online strategy for global campaigns (e.g., Symantec); led new business pitches.

Interactive Media Planner - IBM Account at OgilvyOne

June 1, 2000 - October 1, 2000

Developed and implemented ongoing media recommendations for IBM marketing programs; conducted campaign analyses and optimization; delivered client POVs for opportunities.

Account Strategist/Senior Media Planner at @tmosphere Interactive (Previously BBDO Interactive)

April 1, 1999 - June 1, 2000

Planned and executed online media campaigns; negotiated buys; trained new planners; contributed to templates and procedures; clients included U.S. Navy, RealEstate.com, HBO, Armstrong Flooring & Tile, FedEx.

Media Planner/Buyer at Morey Mahoney Advertising

May 1, 1996 - November 1, 1998

Negotiated and placed media buys across TV, cable, radio, and print; managed multiple markets; developed print plans; coordination across accounts.