Stacey Schneider

Coordinated cross-functional efforts with content and media teams to optimize digital assets for webinars, paid social, and display campaigns, increasing engagement and overall campaign performance. Implemented scalable AI and content optimization strategies to automate workflows and boost productivity. Led GDPR-compliant email governance with legal and IT, reducing data privacy risk. Directed AI-driven learning initiatives using ChatGPT, Claude, Snowflake, and internal GPT systems to enhance knowledge delivery and operational efficiency.

Managed end-to-end marketing automation workflows, including lead nurturing, segmentation, and performance reporting. Designed and deployed EMEA-focused, multi-language email campaigns using Marketo, increasing lead conversion rates by 150%. Collaborated with sales and product teams to align objectives and refine attribution models, enhancing revenue tracking. Optimized automated customer journeys and iterated campaigns with real-time analytics to support regional expansion and improve engagement.

Directed global email marketing strategy using HubSpot for neuroscience and surgical portfolios, delivering over 2M targeted messages annually and expanding audience reach. Implemented A/B testing frameworks and automated nurture campaigns, increasing engagement by 40% and improving lead conversion. Led GDPR-compliant email governance to ensure regulatory compliance and reduce risk exposure. Managed $500K+ annual performance marketing budgets across 12 EMEA markets, maximizing ROI through cross-channel campaigns (webinars, paid social, display).