Available to hire
I’m a Creative Content and Promo professional based in Mumbai, focused on digital, social media, OTT, broadcast, and audio-led storytelling. Over the past several years, I’ve conceptualised and produced audience-first campaigns—writing narration, IOC, short- and long-form promos, and developing micro-drama promotion ideas that balance emotion with performance outcomes.
I enjoy owning the creative end-to-end, from ideation and scripting through production, post-production supervision, and final delivery. I’ve also built promotional strategies for regional and international audiences, and I regularly enhance creative workflows using AI-assisted visuals and emerging content tools to keep campaigns fresh, consistent, and impactful.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Work Experience
Senior Show Writer & Promo Writer / Senior Promo Producer at Kuku FM
May 1, 2025 - August 31, 2026Led creative development of digital advertisements and promotional content across fiction and non-fiction shows. Conceptualised and wrote narration and IOC, plus short- and long-form ad creatives. Developed micro-drama promo concepts driven by storytelling, emotion, and audience engagement. Created performance-focused digital ads combining AI-generated visuals with live-action footage, and built platform-specific content for Instagram, Facebook, and YouTube. Supervised creative execution to ensure consistency in brand tone, quality, and performance across ideation, scripting, creative development, and delivery.
Senior Show Writer & Promo Writer | Senior Promo Producer at KUKU FM
May 1, 2025 - August 31, 2026Lead creative development of digital advertisements and promotional content across fiction and non-fiction shows. Conceptualise and write narration, IOC, and short-form and long-form ads, and develop micro-drama promotional concepts driven by storytelling and audience engagement. Create performance-focused digital ads combining AI-generated visuals with live-action footage. Develop content for Instagram, Facebook, YouTube and other digital platforms, and supervise creative execution for consistency in brand tone, quality, and performance across ideation, scripting, creative development, and execution.
Senior Show Writer & Promo Writer; Senior Promo Producer at Kuku FM
May 1, 2025 - PresentLead creative development of digital advertisements and promotional content across fiction and non-fiction shows. Conceptualise and write narration, IOC, and short- and long-form ads. Develop micro-drama promotional concepts driven by storytelling and audience engagement. Create performance-focused digital ads combining AI-generated visuals with live-action footage. Create content for Instagram, Facebook, YouTube and other digital platforms, and supervise execution to maintain brand tone, quality, and performance across ideation, scripting, creative development, and delivery.
Senior Promo Producer at ZEE Entertainment Enterprises Ltd. (ZEE5)
August 1, 2017 - January 31, 2025Owned end-to-end promo production for Digital, Social Media, OTT, Broadcast, and Radio. Conceptualised and produced show launches, tentpole campaigns, composite promos, feature-film promotions, and branded content. Developed footage-based, graphical, and celebrity-byte promos targeting audience engagement and brand visibility. Built promo strategies and content for regional and international audiences, including event AVs for the ZEE5 US partner launches. Led promo production for ZEE South Africa (ZEE MAGIC & ZEE WORLD) and created content for markets across APAC, MENA, UK, South Africa, US, and Canada.
Senior Promo Producer | ZEE5 Global & ZEE5 India at ZEE Entertainment Enterprises Ltd. – ZEE5
August 1, 2017 - January 31, 2025Led end-to-end creative and promo production across Digital, Social Media, OTT, Broadcast, and Radio. Conceptualised and produced show launches, tentpole campaigns, composite promos, feature-film promotions, and branded content. Developed footage-based, graphical, and celebrity-byte promos focused on audience engagement and brand visibility. Created promotional strategies and content for regional and international audiences, produced event AVs for ZEE5 US partner launches, and led promo production for ZEE South Africa (ZEE MAGIC & ZEE WORLD).
Senior Promo Producer at ZEE Entertainment Enterprises Ltd. – ZEE5
August 1, 2017 - January 31, 2025Led end-to-end creative and promo production across digital, social media, OTT, broadcast, and radio. Conceptualised and produced show launches, tentpole campaigns, composite promos, feature-film promotions, and branded content. Developed footage-based, graphical, and celebrity-byte promos focused on audience engagement and brand visibility. Built promotional strategies and content for regional and international audiences, including event AVs for ZEE5 US partner launches. Also led promo production for ZEE South Africa (ZEE MAGIC & ZEE WORLD) and produced content for markets across APAC, MENA, UK, South Africa, US, and Canada.
Creative Supervisor & Post Production Manager at Viscomm 360 Communications Pvt. Ltd. / Purple Focus Pvt. Ltd. / Rootanian / IBISCO Mediaworks Pvt. Ltd.
May 1, 2015 - July 31, 2017Directed creative conceptualisation, production, and post-production across Digital, Social Media, Broadcast, and Radio. Developed product launch ads, promotional videos, testimonials, motivational AVs, and branded content. Directed fiction and non-fiction shoots aligned with client and brand objectives. Managed creative teams and post-production workflows to ensure quality, efficiency, and timely delivery. Produced content for brands including JCB, ICICI Bank, SarvaGram, Godrej, Mahindra & Mahindra, Castrol, TATA Motors, and Pidilite.
Creative Supervisor & Post Production Manager at Viscomm 360 Communications Pvt. Ltd. | Purple Focus Pvt. Ltd. | ROOTANIAN | IBISCO Mediaworks Pvt. Ltd.
May 1, 2015 - July 31, 2017Led creative conceptualisation, production, and post-production across digital, social media, broadcast, and radio. Developed product launch ads, promotional videos, testimonials, motivational AVs, and branded content. Directed fiction and non-fiction shoots aligned with client and brand objectives. Managed creative teams and post-production workflows to ensure quality, efficiency, and timely delivery. Worked with brands including JCB, ICICI Bank, SarvaGram, Godrej, Mahindra & Mahindra, Castrol, TATA Motors, and Pidilite.
Senior Promo Producer at STAR India TV Network
March 1, 2014 - April 30, 2015Conceptualised, scripted, and produced promos for TV shows, movies, and special events. Built new-show launches, targeted promos, composite promos, and event-based campaigns designed to drive engagement and tune-ins. Collaborated with editorial, creative, and marketing teams to align content with brand strategy.
Senior Promo Producer at Neo Sports Broadcast Pvt. Ltd.
January 1, 2012 - February 28, 2014Created high-impact sports promos using shoot-based footage and graphics. Developed campaigns across domestic and international cricket across Test, ODI, and T20 formats. Produced show packaging, branding, contest promos, and AVs, working across Cricket, Football, Tennis, Rugby, Cycling, Motorsports, and Golf. Delivered content for properties including Bundesliga, Serie A, Tour de France, WTA, Davis Cup, Rugby World Cup, NASCAR, MotoGP, and PGA Tour.
Promo Producer at Sony Pictures Networks India
September 1, 2010 - December 31, 2011Produced movie and show promos across diverse genres. Created targeted promos highlighting content USPs and audience appeal, and developed composite promos showcasing multiple programming attractions. Produced promotional content for Hollywood Hangama, Super Cinema, and Mera Movies.
Education
Master of Arts at University Mumbai
June 1, 2015Bachelor of Arts at University Mumbai
June 1, 2013Master of Arts – Sociology at University of Mumbai
January 11, 2030 - September 29, 2026Bachelor of Arts – Sociology & Political Science at University of Mumbai
January 11, 2030 - September 29, 2026Diploma – Electro nic Engineering at University of Mumbai
January 11, 2030 - September 29, 2026Master of Arts – Sociology at University of Mumbai
January 11, 2030 - September 29, 2026Bachelor of Arts – Sociology & Political Science at University of Mumbai
January 11, 2030 - September 29, 2026Diploma – Electro nic Engineering at University of Mumbai
January 11, 2030 - September 29, 2026Qualifications
Appreciation award received at ZEE5
October 1, 2023 - December 31, 2023PROMAX Silver Award (GEMA India Regional – Brand Promo)
January 1, 2025 - September 29, 2026ZEElompia Award (operational efficiency recognition)
January 11, 2030 - September 29, 2026ZEE Token of Appreciation
January 11, 2030 - September 29, 2026Sahara TV Certificate of Excellence (On-Air Promotions)
January 11, 2030 - September 29, 2026Industry Experience
Media & Entertainment, Other, Consumer Goods, Professional Services
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