Available to hire
Senior User Acquisition Manager with 13+ years in performance marketing, specializing in Meta, Google, TikTok, and Apple Search Ads. I’ve led end-to-end paid acquisition for mobile apps and brands including Rino, Replika, SpeakApp AI, Jedy Apps, and more, shaping growth strategies that scale. I enjoy translating data into scalable, ROI-focused marketing plans and collaborating with cross-functional teams to drive sustainable growth.
I’m comfortable managing multi-market campaigns, running large testing programs (180+ ad variations), and delivering measurable ROI with precise unit economics. I value creative testing, data-driven decision making, multitasking, and meeting deadlines while exceeding client expectations.
Language
English
Fluent
Danish
Advanced
Portuguese
Advanced
Russian
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
Work Experience
Senior User Acquisition Manager at Rino
February 1, 2026 - May 1, 2026Led end-to-end paid acquisition for Rino, a men's wellness and meditation subscription app, managing campaigns across Meta Ads and Google Ads (Performance Max, Search, Demand Gen) with a web-to-app quiz funnel. Scaled monthly ad spend from approximately €38K to €283K with a 55% improvement in blended CPA (€104 to €47). Managed €1.09M in spending across 20,700+ subscriptions, with an average CPA of €53. Responsibilities included creative testing at scale (180+ Meta ad variations), campaign structuring, tracking setup, and unit-economics analysis to optimize paywall conversions toward annual plans.
PPC Specialist at Replika
November 1, 2024 - January 31, 2026Managed and optimized Google Ads campaigns to maximize ROI for Replika. Conducted keyword research, crafted high-converting ad copy, analyzed performance data to improve ROI and reduce CAC, and collaborated with creative teams to test assets. Implemented innovative strategies based on the latest digital marketing trends.
User Acquisition Manager at G.ROCKS
December 1, 2023 - November 30, 2024Launched and optimized mobile app advertising campaigns. Created creative briefs, conducted testing, and provided feedback on campaign results. Analyzed performance to meet KPI targets, ran experiments, and integrated new advertising channels. Scaled campaigns to new geographic markets and collaborated with Product and Analytics teams to achieve joint objectives.
Sales Marketing Lead at Conocicon
December 1, 2023 - August 31, 2024Developed and executed comprehensive marketing and sales strategies for an EdTech startup in Latin American markets. Built end-to-end acquisition funnels, sales frameworks, and performance metrics to drive revenue growth. Led go-to-market activities for product launch from alpha testing to commercial readiness; conducted market research and competitive analysis; managed performance-based campaigns and optimized conversion across channels. Successfully launched product from alpha to commercial sales readiness.
Media Buyer at AdsBrains
November 1, 2021 - March 31, 2024Managed digital marketing activities with monthly budgets of €70,000–€80,000 for lifestyle app promotion. Monitored KPIs weekly and monthly, maintained high ROAS across Android and iOS campaigns, and reallocated budgets to maximize efficiency. Conducted campaigns across Facebook, Instagram, TikTok, Google Ads, Apple Search Ads, and ironSource, leveraging analytics tools to drive ROI and CRO.
Online Marketing Specialist at Galaxion Brasil
October 1, 2023 - February 29, 2024Developed and executed digital marketing strategies across Google Ads, Meta, and TikTok to drive traffic and revenue. Planned and optimized campaigns, analyzed KPIs, and collaborated cross-functionally to align messaging with brand goals.
Media Buyer at FlipTalk
December 1, 2022 - June 30, 2023Planned, launched, and optimized paid campaigns across Google Ads, Meta, and TikTok for B2B and B2C clients. Managed budgets, conducted audience research and A/B testing, and provided data-driven recommendations to improve performance and reduce CAC. Collaborated with creative teams on ad assets and stayed current with platform updates.
Marketing Specialist at PurpleDoor
February 1, 2021 - October 31, 2021Managed multiple projects across banking, sports, food, and delivery sectors. Promoted new products/services, collaborated with bloggers to raise awareness, and monitored performance on YouTube, Facebook, VK, TikTok, Google Ads, and Yandex Direct. Worked with Performance, Growth, Product and Creative teams to maximize channel performance.
Internet Marketer at Prostyye Veshchi
November 1, 2019 - March 31, 2021Promoted delivery service across digital channels with seasonal emphasis. Significantly reduced cost per order and maintained high purchase conversion value, helping scale the business with ROAS ranging from 180% to 350%. Managed end-to-end advertising strategy and reporting.
Education
BA in History at URAO
January 11, 2030 - June 10, 2026Qualifications
Advertising in Google Ads
January 11, 2030 - June 10, 2026The Magic of Google 4.0
January 11, 2030 - June 10, 2026APP Store Optimization from basics to advanced topics
January 11, 2030 - June 10, 2026Apple Search Ads Certification
January 11, 2030 - June 10, 2026Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services
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