Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Stevan Saldana, a Social Media Analytics & Digital Analytics leader with 15 years of experience shaping global social programs. I build end-to-end analytics frameworks, develop KPI governance, and translate complex data into clear, decision-ready narratives for senior stakeholders. I’ve led multi-market social listening, sentiment analysis, and brand health programs across tech, healthcare, and enterprise sectors, collaborating with paid media, SEO, and content teams to drive engagement and measurable business impact.…Hi, I’m Stevan Saldana, a Social Media Analytics & Digital Analytics leader with 15 years of experience shaping global social programs. I build end-to-end analytics frameworks, develop KPI governance, and translate complex data into clear, decision-ready narratives for senior stakeholders. I’ve led multi-market social listening, sentiment analysis, and brand health programs across tech, healthcare, and enterprise sectors, collaborating with paid media, SEO, and content teams to drive engagement and measurable business impact.

Steevan Saldana

Social Media Manager, Brand Strategist, Marketing Strategist, +3





Hi, I’m Stevan Saldana, a Social Media Analytics & Digital Analytics leader with 15 years of experience shaping global social programs. I build end-to-end analytics frameworks, develop KPI governance, and translate complex data into clear, decision-ready narratives for senior stakeholders. I’ve led multi-market social listening, sentiment analysis, and brand health programs across tech, healthcare, and enterprise sectors, collaborating with paid media, SEO, and content teams to drive engagement and measurable business impact.…Hi, I’m Stevan Saldana, a Social Media Analytics & Digital Analytics leader with 15 years of experience shaping global social programs. I build end-to-end analytics frameworks, develop KPI governance, and translate complex data into clear, decision-ready narratives for senior stakeholders. I’ve led multi-market social listening, sentiment analysis, and brand health programs across tech, healthcare, and enterprise sectors, collaborating with paid media, SEO, and content teams to drive engagement and measurable business impact.

Available to hire

Hi, I’m Stevan Saldana, a Social Media Analytics & Digital Analytics leader with 15 years of experience shaping global social programs. I build end-to-end analytics frameworks, develop KPI governance, and translate complex data into clear, decision-ready narratives for senior stakeholders.

I’ve led multi-market social listening, sentiment analysis, and brand health programs across tech, healthcare, and enterprise sectors, collaborating with paid media, SEO, and content teams to drive engagement and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Analytics & Social Media Manager at Viatris Inc

January 1, 2019 - Present

Lead end-to-end global social media analytics framework across owned handles and employee advocacy programs; established KPI standards and governance across markets. Directed global social listening with Sprinklr and Brandwatch, delivering insights on sentiment, share of voice, topics, and competitor conversations. Built dashboards/reports in Power BI and Looker Studio for leadership; monitored brand health and integrated listening into brand/communications strategies. Partnered with paid media, SEO, and content teams to connect social performance to business impact. Achieved 35% lift in multi-channel engagement, 30% improvement in attribution accuracy, 28% reduction in untargeted sessions, and 40% growth in organic search traffic.

Social Media Analytics & Listening Specialist at Infosys

January 1, 2012 - December 31, 2014

Developed and executed social media analytics strategies, strengthening brand visibility and audience engagement tracking across multiple platforms. Monitored conversations using Sprinklr and Brandwatch; generated actionable insights on sentiment, brand reputation, and emerging topics. Built dashboards and reports supporting ROI and informing cross-team strategy.

Social Media Analytics & Listening Specialist at Infosys LLC

January 1, 2014 - January 1, 2019

Led end-to-end social media analytics and listening strategy across multiple platforms, driving brand visibility and audience engagement. Monitored conversations with Sprinklr/Brandwatch; generated insights on sentiment and topics; built dashboards; supported cross-functional teams with data-driven recommendations.

Social Media Marketing Analyst at Capgemini

January 1, 2009 - January 1, 2012

Executed multi-channel social media marketing strategies across LinkedIn, Instagram, and Facebook to enhance brand visibility and engagement; managed campaigns through Sprinklr; monitored performance and ensured consistent brand messaging across global teams.